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  • Puzzle of World Co

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    8 views1 page

    Puzzle of World Co

    Uploaded by

    dustin.dailing

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    of 1

    As you read in the case and saw in the lecture video, the case seems to emphasize that

    quick response is the key to Zara's success.

    However, the case also mentions World Co. (bottom of page 9), a Japanese company
    that had achieved similar quick response times, and yet was nowhere near as
    successful as Zara in terms of profitability. The case lists several reasons for this.

    Write a short answer to the following question: What do you think is the main reason
    why World Co. was not as successful as Zara? The answer to this is very short--just a
    sentence or two could be enough to answer this.

    The main reason why Zara is more successful than World Co. is that their vertical
    integration setup for supply, distribution and marketing was lightyears ahead. Zara’s design was
    focused on staying up with modern trends, having a quick turnaround on products, producing
    those products in-house while keeping warehouse supply low, and selling the products in stores
    that were constantly being updated and/or moving to hot locations.

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