The Resource-Based View, Dynamic Capabilities and Sme Performance For Smes To Become Smart Enterprises
The Resource-Based View, Dynamic Capabilities and Sme Performance For Smes To Become Smart Enterprises
The Resource-Based View, Dynamic Capabilities and Sme Performance For Smes To Become Smart Enterprises
ABAC ODI Journal Vision. Action. Outcome. Vol 7 (2) July-December 2020
Orisa Chumphong
Research Assistant, PhD, Faculty of Management Sciences, Prince of Songkla University
Hat Yai, Songkla Thailand.
Suwit Srimai
Asst. Prof. Dr., Lecturer of Faculty of Liberal Arts & Management Sciences, Prince of
Songkla University, Surat Thani Campus, Surat Thani, Thailand.
Wisanupong Potipiroon
Asst. Prof. Dr., Director of Ph.D. Program in Management, Faculty of Management
Sciences, Prince of Songkla University, Hat Yai, Songkla Thailand.
Abstract
This article explores critical areas for enhancing the competitiveness of SMEs in the
globalized economy. Due to the fiercer nature of current competitiveness, the business
sector has to adapt and enhance their capability in response to rapid environmental changes.
This article explores the Resource-Based View (RBV) and Dynamic Capability perspective
and their effects on the performance of small and medium-sized enterprises (SMEs). This
review shows that the concept of RBV contributes to driving SME performance. Dynamic
capability, which is part of the management process, also helps in stimulating RBV to
enhance the performance of SMEs and their competitive advantages. Additionally, this
article provides several useful implications for policy that is related to the development of
SMEs. It will, hopefully, contribute to the process of developing effective strategies within
their organizations. It will also be of great value for researchers and practitioners who are
involved in the SME sector.
Introduction
In today's world, the business environment has changed rapidly (Teece, 2007) and
countries across the globe have become much more interconnected and interdependent
(Sull, 2007). Organizations have thus been under severe pressure to continually improve
their performance in order to compete in the world market (Becker & Gerhart, 1996;
Dany, Guedri, & Hatt, 2008). In several developing countries, a vital mechanism in
driving economies to grow up rapidly is small and medium-sized enterprises (SMEs).
SMEs focus on creativity, innovation, technology, high-quality service, and continuously
developing new technologies. SMEs now play a vital role in increasing dynamic
economies in the industrial sector. They can significantly develop economic progress in
many countries (Bendickson, Muldoon, Ligouri, & Midgett, 2017). As highlighted in
many academic studies, the development of SMEs is one of the most viable strategies to
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achieve national development goals. Not only do they play an important role in
supporting economic growth at the societal level, but they can also provide a more
sustainable environment that is focused on the micro-level of economic development
(Bendickson et al., 2017). Besides, SMEs constitute an important part of the economy as
they generate increases in innovation, gross domestic product (GDP), the export industry
as well as employment opportunities (Baumol & Strom, 2007; Birch, 1987; Mazzarol,
Volery, Doss & Thein, 1999). In general, previous research has substantiated that SME
development is integral to achieving long-term and sustainable economic growth
(Bendickson et al., 2017). In Thailand, SMEs have played a significant role in promoting
economic growth and equitable, sustainable development that is connected to all types of
economic activities. Thai SMEs have created major sources of employment as well as
generating a significant increase in domestic and exported income. As a result of this, the
Thai Government has incorporated the development of SMEs as an integral element of its
future national economic and social development plans. In particular, they plan to
establish SMEs that will provide financial assistance, boost their capabilities, and connect
them to the current globalized economy (Jones & Pimdee, 2016). The Thai Government
has recognized the necessity and criticality of SMEs with Dynamic Capabilities and will
fully support their advancement and development.
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long-term success for their businesses. The business sector should be able to use all the
resources and expertise within their organizations effectively and efficiently (Barney,
Ketchen, & Wright, 2011). To achieve this, SMEs should ensure their products and
services are of an exceptionally high standard and quality that will accelerate their
business growth and also have the full potential to meet the supply-and-demand needs
required by their clients professionally and ethically that will guarantee them a greater
competitive advantage and, ultimately, ensuring their business is effective and successful.
The Resource-Based Views and Dynamic Capability strategy play a vital role in assisting
SMEs in choosing the correct strategies to implement for their business. RBV is one
aspect of strategic management (Lu, Shen, & Yam, 2008), which is divided into two
parts. The first part emphasizes the strategies for improving business
productivity and boosting operational efficiency, and the second part is the internal strategy
formulation required to achieve superior business performance (Dansoh, 2005). Over the
years, scholars have reported that both approaches have definite advantages to creating
organizational success and lead to a competitive advantage in a climate of rapid change
(Barney, 1991; Teece, 2007).
From a review of past and present literature where the focus was on the success of
these practices in large corporations and organizations (Crook, Ketchen, Combs & Todd,
2008), it can be concluded that the Resource-Based theory can be used as an approach to
enhance the performance of SMEs. The resource-Based theory is the factor that creates an
organization's managerial process through strategies that essentially lead to higher
business performance (Huselid, 1995).
Besides, prior research carried out on Dynamic Capabilities has shown distinct
improvements in an organization's existing internal operations capability as a result of
various external changes having been made. The results of the study found that Dynamic
Capabilities have a direct impact on marketing technology and the business performance
of the organization. Accordingly, the study result of Iansiti and Clark (1994) and Clark
and Fujimoto (1991) illustrated that Dynamic Capability could enhance the development
and ingenuity of new products in an organization. It can also be used as an indicator to
measure organizational performance, which, in turn, may lead to positive business
performance.
The review of the current literature reflects that the positive effects of the
Dynamic Capability on organizational performance are based in the Resource-Based
View (RBV). Particular emphasis in this article highlights and confirms the successful
improvements of the SME's performance across all economic sectors. This article aims to
review the key concepts of Dynamic Capabilities as the mediator linking Resource-Based
View theory and performance of SMEs. It enhances and adapts the ability of the SME
sector to gain and maintain a close competitive advantage in a rapidly changing business
environment. Using this knowledge provides an effective guide on formulating
strategies for positive development in Thailand. It will hopefully contribute to the process
of developing effective strategies in organizations and be of great value for researchers
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and practitioners involved in the SME sector and are based on the conceptual framework,
shown in Figure1 below.
Figure 1
The Conceptual Framework of the Effect of Resource-Based View (RBV) Theory and
Dynamic Capabilities on Performance of SMEs
Despite its popularity in the extant literature, RBV has also received much
criticism. One important critique is that this perspective tends to operate at a very general
level of abstraction, simply suggesting that people or 'human resources' have the potential
to be a source of competitive advantage and, as a result, HR systems are important. Thus,
this perspective merely infers that organizational performance is based on the value of
talented employees as a source of competitive advantage.
Resources are necessary for the survival of the firm (Pfeffer & Salancik, 1978).
They are also are necessary for growth (Barney, 1991). Capabilities are unique resources
that the organization could deploy that are difficult to imitate, substitute for, have value,
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and are rare (Barney, 1991). The RBV argues that the firm's competitive advantage lies in
its valuable, rare, imperfectly imitable, and non-substitutable resources (Barney, 1991;
Wernerfelt, 1984). This perspective is predicated on the notion that firm-level resources
are heterogeneous and that the differences in combinations of resources over time lead to
sustainable competitive advantage (Amit & Schoemaker, 1993; Barney, 1991; Eisenhardt
& Martin, 2000). One of the key elements cited as a potential lever of sustainable
competitive advantage is a human resource (Barney, 1991; Delery, 1998). Human
resources are viewed as potentially fitting the VRIN typology, as they allow organizations
to garner profitability enhancements that help to build a sustainable competitive
advantage (Chadwick & Dabu, 2009).
The results of the study of more than 29,000 SMEs found that RBV is the
process that has been implemented between strategy and operations, which can
automatically enhance organizational performance effectively (Crook et al., 2008).
Furthermore, the study of Wernerfelt (1984) and Mintzberg et al., (2005), concurred that
in order to be a leader, creating strategies should start with the development of the
organizational performance in the following areas: 1) Guidelines for using resources to
create products that make the difference appropriately, 2) Classification of resources to be
related to resource positioning, 3) Shows the relationship balance between existing
resources and the development of new resources, and 4) Acquisition of resources is
comparable to buying a group of rare resources in an incomplete competitive market,
making the most stable factors increase your trading and reduce the loss of products.
The conceptual framework of RBV theory, therefore, focuses on the relationship between
strategy and resources in the organization through the conceptual framework of the so-
called VRIO of Barney (1991) presented as follows.
Figure 2
- Valuable
- Rare Competitive Performance
- Resources Advantage
- Capabilities
- Valuable
- Rare Sustained
Competitive Sustained
- Inimitable Performance
- Non-substitutable Advantage
- Resources
- Capabilities
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In the past, organizational management strategies were divided into two groups.
The first group focused on the market power which was the competitive force's approach
(Teece, Pisano, and Amy Shuen (1997) and the second group emphasized the importance
of organizational effectiveness, RBV, which focused on competitive advantage using the
existing resources in the organization (Barney et al., 2011). Focus on external changes
that result in existing resources and capabilities of the organization may not be able to
create competitive advantages anymore, thereby, causing the concept of Dynamic
Capabilities to play a role in supporting these gaps, which were divided into two
categories, namely strategizing and economizing (Teece et al., 1997). These categories
are summarized in Table 1 as follows;
Table 1
Research over the past 20 years has summarized the overview of new
contributions to the development and implementation of the Resource-Based View as
follows (Barney et al. (2011);
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Figure 3
Dynamic Capabilities
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1) The organization and strategic processes are the reorganizations, the design
process, creating knowledge resources, and new process applications.
2) Learning with Teece et al. (1997) explains that learning is repetitive and that
testing of jobs can create better faster performances, which is different from the
Resource-Based View theory of static learning.
3) Organizational path dependence can help an organization learn about gaining
competitive advantages from the past to the present and into the future.
4) Assets are the process of imitation in terms of experience, conceptual
framework, systems, process, succession, and best practice.
A survey of over 600 Australian SMEs found that SMEs following large
enterprises in terms of strategy, innovation, and infrastructure, which include higher
culture, innovation, and external structure as well, are the key drivers behind the success
of their operations (Ternivka, 2010). Following the study of Wang, Senaratne, and Rafiq
(2015), which examines the effects of success traps on Dynamic Capabilities and
performance in the context of business strategies, found that market dynamics can lead to
improved financial strategies. At the same time, a survey of 113 England high-tech SMEs
found that developing Dynamic Capabilities with more internal than external factors
creates variables that are turned into positive impacts on the SME's performance.
Furthermore, the study of Wu (2007), who focused on the relationship between the
resources, i.e., dynamic abilities and performance during rapid change, found that
resources have a positive effect on organizational performance. Technologies can also be
evaluated by measuring innovation speed, market response, production efficiency, and
flexibility.
Additionally, Wang et al. (2015) examined the different types and sizes of
relationships of high-tech SMEs, such as communication technology, aviation,
pharmaceuticals, and chemical businesses, and found that these businesses are the high-
order of dynamic abilities, their findings revealed a positive effect on the relationship
between financial performance (in terms of sales and revenue); as well as on high product
orders that impact positively on the research and development department (R&D), which,
in turn, enables the improvement of operating results for innovations and dynamic
abilities (Lin & Wu, 2014). Therefore, it is a key role in the organization to gain further
advantage in long-term competition. Prieto and Revilla (2006) explain that creating new
knowledge for the organization using existing knowledge clearly shows that organizations
with Dynamic Capabilities are successful in building a competitive advantage over other
organizations, ultimately leading to long-term sustainable performance (Cohen &
Levinthal, 1990). Indeed, the continual development of Dynamic Capabilities can also
reduce conflict in the workplace (Schreyögg and Kliescheberl (2007).
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SMEs Performance
The structural differences are found in the three planning strategies: 1) marketing,
2) entrepreneurship, and 3) learning (Barney, 1991). Hoq and Chauhan (2011) proposed
that strategic planning can dramatically increase the success of SMEs. Furthermore,
Teece, Pisano, and Shuen (1997) consider the strategy planning proposed to integrate an
organization's capability as well as create both internal and external capabilities. They
also considered that strategic planning is a part of organizational culture, value, and
behavior, which has various perspectives and ideas that assist in achieving success for
SME businesses.
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of performance measurement linking from the past to the future can be summarized in
Table 2.
Table 2
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The factors mentioned above are per Hudson and Smith (2000). SMEs' work
performance measurement should have dynamics that relate to the business. This
perspective leads to redefining what performance is and has influences on how a
performance management system must be constituted (Ravelomanantsoa et al., 2019). In
the same way, plans and activities should be designed, created, and prepared specifically
for each SME based on their products and services (Holtby & Thorstenson, 2000).
Dynamic Capabilities are the part of the Resource-Based View theory that define
the competitive advantage in an environment where the technology is volatile, by
considering both touch and untouchable processes (Wang & Ahmed, 2007). The
evolution is outlined as follows in Figure 4:
Figure 4
SMEs Performance
Organizational Capabilities
Resource-Based
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Teece et al. (1997) proposed that the differences in the operation of organizations
that have developed Dynamic Capabilities would be far more successful than both the
work performances and new competencies in other organizations who have not. Teece et
al. (1997) also noted that Resource-Based View is accessing competitive strategies. On
the other hand, Dynamic Capabilities extend knowledge and comprehensive strategies at
the organizational level by focusing on enhancing values from the resource's center,
which has added value against the competition. Menguc and Auh (2006) studied the
market competition levels using the Resource-Based View theory. The finding confirmed
that if an organization improves its new structure, it will generate better marketing ideas,
which then become Dynamic Capabilities. From this, it can be interpreted that the form of
knowledge relating to society can generate Dynamic Capabilities and a response-
changeable business environment (Marcus & Anderson, 2006).
Dynamic Capabilities are the capabilities to select the resources, to build the
integration and to abandon resources (Eisenhardt & Martin, 2000), and the relations in
renewable learning and adaptation (Teece et al., 1997). Otherwise, basic factors and
Dynamic Capabilities can support the superior idea of operation for long-term work,
including business adaptation skills, production processes, and decision power.
Teece (2007) pointed out that Dynamic Capabilities are self-based learning,
research and sourcing, innovation, and pursuing profitability and are related to the
selection and implementation for production. Business failure could lead to ideas for
success and new concepts. This study is following Bowman and Ambrosini (2003), who
proposed the way for building Resource-Based View on the Dynamic Capabilities
perspective.
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Wu's study (2014), Meta-analysis was used to determine the relations of SME business
work performances. This study confirmed that non-substitutable resources do enhance
business performance. Whereas, substitutable resources (nonVRIN) do not affect the
development of Dynamic Capabilities and are, therefore, not necessary for business
performance Dynamic Capabilities(Lin & Wu, 2014).
Conclusion
Overall, this article is based on literature that highlights the crucial role of
Resource-Based View and Dynamic Capabilities in order to assist SMEs in Thailand to
enhance the performance of their organizations. This study enhances the literature on
dynamic capabilities and resource-based view, improving our understanding of the
conditions under which approach is converted into superior performance in the context of
SMEs. This study further implies and recommends that CEOs or SME owners who wish
to accomplish successful performance should provide more support and encouragement
towards the development of unique abilities and skills for their employees. This
development should be with its existing resources coupled with innovative drives to
achieve Dynamic Capabilities in order to increase organizational performance and foster
greater economic growth of SMEs. As such, any SMEs, who intend to become and
remain outstanding, sustainable, and advantageous in the current economic climate, have
to ensure that all aspects of organizational support are fulfilled. This approach is more
likely to be the key to motivating their day-to-day workforce and, consequently, leading
to healthy and successful organizational performance. Although SMEs constitute a major
source of employment, they face many inherent difficulties in developing their capacities
to meet the demands of the changing business environment. As indicated by The Office
of SMEs Promotion (2019), owners of family-owned businesses tend to lack management
skills as well as the knowledge strategies that are required to attract and retain skilled
employees. Although, indeed, owners of SMEs usually utilize their personal work
experiences to start their businesses, the hard reality is that when their businesses grow
bigger, good management skills become indispensable. Thus, the government needs to
equip SMEs (and their top leaders) with the necessary resources and skills that could be
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SMEs should also give rise to unique, innovative thinking to ensure their
products are original and attractive to consumers. In order to achieve this, it may be
deemed necessary to utilize such approaches in their organizations. CEOs or SME owners
should clearly define guidelines for motivating their employees to develop innovative
new ideas, which, in turn, will lead to higher levels of customer satisfaction. This article
can jointly benefit CEOs or SME owners about achieving Dynamic Capabilities, which
affect employee loyalty and performance, offer greater competency and efficiency
procedures, and increased levels of organizational performances. Thus, CEOs or SME
owners should be considered dynamic capacity as distinctive strategies for support the
innovative performance of SMEs (Eikelenboom & de Jong, 2019; Rodríguez‐Serrano &
Martín‐Armario, 2019; Tartaglione & Formisano, 2018).SMEs that implement the value
of resources, rareness, imitability, and non-substitutable are more likely to achieve higher
growth and, therefore, be better positioned to reap the performance benefits and rewards
in the future (Barney, 1991; Bendickson, Muldoon, Ligouri, & Midgett, 2017;
Gerschewski et al., 2015; Mudalige, Ismail, & Malek, 2019; Pittino, Visintin, Lenger, &
Sternad, 2016; Rodríguez‐Serrano & Martín‐Armario, 2019; Schreyögg & Kliesch‐Eberl,
2007; Wang & Ahmed, 2007). These insights may be useful for any business practitioners
or CEOs who are proposing to enhance organizational performance throughout their
entire organization.
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