1. Large Number of Buyers and MARKET Sellers – Each buyer and seller is so Refers to the place where the small that he cannot exert any consumer and the producers buy influence in the market. and sell products at an agree price. 2. Homogenous Product – These products are identical. MARKET STRUCTURE 3. Free Mobility of Resources – A business under this market Refers to the degree of competition condition can move in and out of the in the market for a particular market at any time in response to product or service. price changes. ELEMENTS OF MARKET STRUCTURE: 4. Perfect Knowledge – The seller and the buyers have complete Numbers of buyers and sellers – This determines the degree of knowledge of what is the ongoing competition. More buyers and price in various parts of the market. sellers mean more competition. Example: Nature of the product – the extent to Basic needs – no need to advertise or promote specially the agricultural which the product is standardized. product sold in the market regulated 2 KINDS OF NATURE OF THE PRODUCT: by the Philippine government by Identical Product – These are goods having price ceiling. that are homogenous, almost the same in features and uses. This type IMPERFECT COMPETION of products commands a higher A type of market structure showing degree of competition. some but not all features of a competitive market. Differentiated Product – These are goods that are heterogenous. No 1. Monopolistic Competition – such exact product exists on the market. that many producers sell products It differs in features and has almost that are differentiated from one no close substitute. Producers enjoy another but not perfect substitutes. a certain degree of control over the Example: bath soap, toothpaste, price and quantity of products. lotion, and can goods 2. Oligopoly – Market structure in which a few times dominate: or there are many buyers for a product or service. Example: Cable, Telecommunication, and Transportation services 3. Monopoly – characterized by a single seller of goods with no close substitute, selling unique product in the market, no competition. Example: Meralco, Prime water, and Infrastructure corp. TYPES OF MARKET: • Perfect Competition PROFIT MEASUREMENT: • Imperfect Competition • Profit Monopolistic Competition Usually defined as the residual of Oligopoly sales revenue minus the explicit cost Monopoly of doing business. The economist also defines profit as the excess of revenues over cost. MANAGERIAL ECONOMICS 1st SEMESTER |FINALS |Ma. Teresa Hidalgo S.Y. 2023-2024
However, inputs provided by
owners, including entrepreneurial effort and capital, are resources that must be compensated.
WHY DO PROFIT VARY AMONG FIRMS:
• Disequilibrium Profit Theories 1. Frictional Proft Theories – it states that markets are sometimes in disequilibrium because of unanticipated changes in demand or cost conditions. 2. Monopoly Profit Theories – some firms earn above-normal profits because they are sheltered from competition by higher barriers to entry. Monopoly profits can also arise from luck (being at the right industry at the right time) or from anticompetitive behavior. • Compensatory Profit Theories 1. Innovation Profit Theories – describes above-normal profits that arise following successful invention or modernization. 2. Compensatory Profit Theories – describes above-normal rates of return that reward firms for extraordinary success in meeting customer needs and maintaining efficient operations. Compensatory profit theory also recognizes economic profit as an important reward to the entrepreneurial function of owners and managers.
ROLE OF PROFIT IN THE ECONOMY:
• Above-normal profit serves as a valuable signal that firm or industry output should be increased. • Expansion by established firms or entry by new competitors occurs quickly during high profit periods. • Below-normal profits signal the need for contraction and exit. Above-normal profits also reward innovation and efficiency, just as below-normal profits penalize stagnation and inefficacy.
ROLE OF BUSINESS IN SOCIETY
• Firms exist because they are useful. They survive by public consent to serve social needs.