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MANAGERIAL ECONOMICS 1st SEMESTER

|FINALS
|Ma. Teresa Hidalgo S.Y. 2023-2024

MARKET STRUCTURE PERFECT COMPETITION


1. Large Number of Buyers and
MARKET Sellers – Each buyer and seller is so
 Refers to the place where the small that he cannot exert any
consumer and the producers buy influence in the market.
and sell products at an agree price. 2. Homogenous Product – These
products are identical.
MARKET STRUCTURE 3. Free Mobility of Resources – A
business under this market
 Refers to the degree of competition
condition can move in and out of the
in the market for a particular
market at any time in response to
product or service.
price changes.
ELEMENTS OF MARKET STRUCTURE: 4. Perfect Knowledge – The seller and
the buyers have complete
 Numbers of buyers and sellers – This
determines the degree of knowledge of what is the ongoing
competition. More buyers and price in various parts of the market.
sellers mean more competition. Example:
 Nature of the product – the extent to  Basic needs – no need to advertise or
promote specially the agricultural
which the product is standardized.
product sold in the market regulated
2 KINDS OF NATURE OF THE PRODUCT: by the Philippine government by
 Identical Product – These are goods having price ceiling.
that are homogenous, almost the
same in features and uses. This type IMPERFECT COMPETION
of products commands a higher  A type of market structure showing
degree of competition. some but not all features of a
competitive market.
 Differentiated Product – These are
goods that are heterogenous. No 1. Monopolistic Competition – such
exact product exists on the market. that many producers sell products
It differs in features and has almost that are differentiated from one
no close substitute. Producers enjoy another but not perfect substitutes.
a certain degree of control over the  Example: bath soap, toothpaste,
price and quantity of products. lotion, and can goods
2. Oligopoly – Market structure in
which a few times dominate: or
there are many buyers for a product
or service.
 Example: Cable,
Telecommunication, and
Transportation services
3. Monopoly – characterized by a
single seller of goods with no close
substitute, selling unique product in
the market, no competition.
 Example: Meralco, Prime water, and
Infrastructure corp.
TYPES OF MARKET:
• Perfect Competition PROFIT MEASUREMENT:
• Imperfect Competition • Profit
 Monopolistic Competition  Usually defined as the residual of
 Oligopoly sales revenue minus the explicit cost
 Monopoly of doing business.
 The economist also defines profit as
the excess of revenues over cost.
MANAGERIAL ECONOMICS 1st SEMESTER
|FINALS
|Ma. Teresa Hidalgo S.Y. 2023-2024

However, inputs provided by


owners, including entrepreneurial
effort and capital, are resources that
must be compensated.

WHY DO PROFIT VARY AMONG FIRMS:


• Disequilibrium Profit Theories
1. Frictional Proft Theories – it states
that markets are sometimes in
disequilibrium because of
unanticipated changes in demand or
cost conditions.
2. Monopoly Profit Theories – some
firms earn above-normal profits
because they are sheltered from
competition by higher barriers to
entry. Monopoly profits can also
arise from luck (being at the right
industry at the right time) or from
anticompetitive behavior.
• Compensatory Profit Theories
1. Innovation Profit Theories –
describes above-normal profits that
arise following successful invention
or modernization.
2. Compensatory Profit Theories –
describes above-normal rates of
return that reward firms for
extraordinary success in meeting
customer needs and maintaining
efficient operations. Compensatory
profit theory also recognizes
economic profit as an important
reward to the entrepreneurial
function of owners and managers.

ROLE OF PROFIT IN THE ECONOMY:


• Above-normal profit serves as a
valuable signal that firm or industry
output should be increased.
• Expansion by established firms or
entry by new competitors occurs
quickly during high profit periods.
• Below-normal profits signal the
need for contraction and exit.
Above-normal profits also reward
innovation and efficiency, just as
below-normal profits penalize
stagnation and inefficacy.

ROLE OF BUSINESS IN SOCIETY


• Firms exist because they are useful.
They survive by public consent to
serve social needs.

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