Ellaine Mae

Digital Marketing Specialist

ABOUT ME

With over 11 years of experience, I'm a seasoned Digital Marketing Specialist

specializing in Social Media, Email Marketing, Content Marketing, and Brand
Marketing. A self-starter and avid learner, I'm deeply committed to personal and
professional growth. My career has seen me develop and execute comprehensive
marketing strategies, boost online presence, and create engaging content across
CONTACT platforms to captivate audiences.

WORK EXPERIENCE
Al Khail Gates Bldg 1-13B,
Flat 505, Al Quoz 2, Dubai,
UAE Sycamore Real Estate OCT 2023 - MAY 2024

[email protected]
Digital Marketing Manager
As the Digital Marketing Manager at a Dubai-based real estate agency, I oversee
the development and execution of digital marketing strategies. This includes
+971 54-702-1188 managing our website, expanding our social media presence, and executing email
marketing campaigns. Through these efforts, I aim to enhance engagement,
increase brand visibility, and drive growth in the competitive market.

Develop and implement comprehensive digital marketing strategies to

EDUCATION promote agency properties and services effectively.
Manage the agency's website, ensuring it is up-to-date with property listings,
photos, and relevant information.
Successfully expanded the agency's social media following across platforms
2004 - 2008 such as Facebook, Instagram, and LinkedIn, resulting in a 20% increase in
engagement and brand awareness.
BACHELOR OF ARTS Plan and execute email marketing campaigns to nurture leads and keep
MAJOR IN ADVERTISING clients informed about new listings and market trends, achieving an average
open rate of 25% and a click-through rate of 8%.
Colegio de San Juan de Letran, Manila Monitor and analyze key performance metrics using tools such as Google
Analytics to optimize marketing efforts and achieve business goals.
Stay up-to-date with digital marketing trends and best practices in the real
estate industry to ensure the agency remains competitive.
2019 Collaborate with the sales team to develop targeted marketing campaigns for
specific properties or client segments.
ADOBE AFTER EFFECTS -
SHORT COURSE
SAE Institute, Dubai, UAE Skwer Group DEC 2022 - OCT 2023

Digital Marketing Manager

2021 As a Digital Marketing Manager, I spearhead successful global campaigns and
brand growth, leveraging my proficiency in social media management, ROI
WEB DESIGN & optimization, SEO enhancement, creative multimedia content creation, and expert
use of WordPress for effective web management. My primary focus is on fostering
DEVELOPMENT - SHORT brand awareness through strategic marketing efforts.
COURSE
Multi-Platform Marketing: Proficient in leveraging Facebook, Instagram, and
SAE Institute, Dubai, UAE LinkedIn for targeted campaigns.
Global Campaign Execution: Successful planning and execution of cross-
country marketing strategies.
Data-Driven Insights: Expertise in measuring and reporting campaign
performance, optimizing ROI and KPIs.
Creative Content: Skilled in designing multimedia content and managing
Google Ads campaigns.
Design & Analytics: Proficiency in web and graphic design, WordPress, Google
CAN START IMMEDIATELY Analytics, Google Tag Manager, Canva, Adobe Photoshop, Illustrator, InDesign,
and photoshoot/videography.
 WORK EXPERIENCE

Kreston Menon JUNE 2017 - DEC 2022

Digital Media Consultant
As a dedicated Digital Media Consultant, I have a proven track record of driving
online success for organizations. My expertise lies in crafting engaging content,
optimizing websites, and executing data-driven campaigns to achieve measurable
results. I excel in leveraging platforms like Google AdWords, Facebook, LinkedIn,
Instagram, and Twitter to boost brand visibility.

EXPERTISE Strategic Planning and Online Presence:

Led the development and execution of comprehensive digital and content
marketing strategies, elevating the company's online presence and market
position. Orchestrated a dynamic social media calendar, consistently delivering
Google Analytics engaging content across multiple platforms to captivate audiences.
Creative Design and Collateral Management:
Search Console Demonstrated creativity by designing and managing the production of
captivating marketing materials, including brochures, logos, promotional
giveaways, and websites, ensuring brand consistency and visual appeal.
Google Ads
Website Enhancement and Optimization:
Led website improvement initiatives, resulting in enhanced user experience
Mailchimp and increased online conversions.
Monitored and utilized Google Analytics and Google Search Console to drive
Hootsuite data-informed decisions for website performance enhancements.
Social Media Management:
Wordpress Expertly managed daily tasks on various social media platforms, including
content publication, optimization, and prompt engagement with users'
Adobe Illustrator questions and comments.
Community Moderation and Event Coordination:
Adobe Photoshop Ensured a positive online community experience by moderating user-
generated content in alignment with company guidelines.
Coordinated successful internal company events as needed to foster
Adobe InDesign
engagement and teamwork.

Adobe Lightroom
Open Access BPO MAR 2013 - AUG 2016
Adobe Premiere
Digital Marketing Team Leader
Adobe After Effects
In my role as a former Digital Marketing Team Leader for a BPO company, I
directed the company's digital and content marketing strategy and online
Dreamweaver presence. I planned and executed campaigns in close cooperation with various
teams, continuously identified strategic opportunities, and developed best
HTML5/CSS practices for content and digital marketing. I also managed the company's social
media strategy, optimizing content visibility, and moderating user-generated
Canva content in line with the company's policies.

Meta Business Suite

Lyon Associates JAN 2009 - MAR 2013
Semrush
Marketing Assistant
Planable As a Marketing Assistant for an engineering firm in Hawaii, I assisted in developing
and implementing marketing plans, provided administrative support to the
Slack Marketing Department, and managed the coordination of marketing materials
with graphic artists. Additionally, I conducted market research, oversaw inventory,
Buffer and facilitated meetings and events. My role was essential in supporting
marketing efforts and maintaining effective communication within the
Monday.com department.

Divi Builder

Elementor

Capcut