Intellibuzz

Intellibuzz TEM and its parent company ICPL are headquartered and currently operating out of Mumbai. It continues to serve the tens of hundreds of customers in its role as a private exchange service provider, providing basic telecom and value added services along with data services in market areas and residential complexes. Intellibuzz TEM operates at its own administrative office as well as at onsite/client locations as required. The company was founded in 2000 as Intellibuzz Telecom, a private exchange telecom service provider, one of the pioneers in India as a DID operator. Intellibuzz group of companies, like Intellibuzz Telecom Network, Intellibuzz Telecom itself and others were grouped into its parent company privatized in the name of Intellibuzz Communications Private Ltd [ICPL]. People: Intellibuzz was started Sagar Mehta who then had done Bachelor in Computer Engineering from University of Mumbai and had a 4 and a half year work experience in various profiles of work experience IT development, Retail store operations, MIS reporting, Material Management with companies like Future Group, Pantaloon India, Reliance Retail etc. Intellibuzzs Telecom Business analysts, Auditors, Expense analysts, MIS and administration, operations, and customer support staff total 27 employees; and our global alliance partner Avema, which powers Intellibuzz TEM software, has 30 employees in USA and Canada.

Offerings: For the first time ever in India, corporate and small/medium businesses & large enterprise can now majorly reduce the communications cost overhead. Organisations today have massive annual costs on data and voice services, with fixed data circuits, landline and mobile telephony services. Technology is evolving and telecom bills are getting more and more complex. Intellibuzz will help you gain visibility, clarity and allow you to authoritatively control and neatly manage your telecommunication expenses. Intellibuzz not only leverages a telecom carrier's electronic invoice feeds to gain detailed information. But our expert agents use a combination of software and personal information about the telecommunication industry to compare the available pricing and service options. Intellibuzz focuses on telecommunication bill expense reduction and recovery providing the best telecom cost reduction strategies and solutions. Our telecommunications services are simple, direct & effective, using our proven expertise in telecom service provision analysis techniques.

As Gartner says, firms could benefit from handing over the task of managing telecom expenses to a provider of outsourcing services. Intellibuzz specializes in providing comprehensive telecom expense management services. Over the last ten years we have saved over 9 Crore for our clients. Intellibuzz telecom expense management goes far beyond just using computer software for conducting telecom audits. Our unique methodology is a hybrid of software productivity tools and high level manual analysis, using contacts in telecom circles, expertise in analysis and hands on item-by-item sit in sessions with various stakeholders. This not only helps us to view the bills from the inside out and analyze every line item for possible savings refunds and recoveries, but also study the telecom need of the company. The company offers the following services: Telecom Audit Refunds & Recoveries Order Processing Reporting Telecom Expense Reduction Procurement Telecom Expense Management Mobile/Wireless Expense Management Rate Plan Management Invoice Management

Current Operations and Achievements: Intellibuzz TEM and its parent company ICPL are headquartered and currently operating out of Mumbai. It continues to serve the tens of hundreds of customers in its role as a private exchange service provider, providing basic telecom and value added services along with data services in market areas and residential complexes. Intellibuzz TEM operates at its own administrative office as well as at onsite/client locations as required. Clients include: Trident, Oberoi Hotels, Renaissance, Courtyard Marriot, Wadhwan Group etc Some of the achievement of the company till date are as follows:

Pioneers of private telephone exchanges [DID operators] in India a government approved private digital communication service provider Pioneers / amongst first in India for TEM services totally India based company and operations with our strong 10 year successful savings track record

In telecom field since the legacy era, and now with advanced expertise and in-depth end to end domain knowledge right from installing PBX to reducing costs for the client.

Saved telecom costs starting at micro-level with business associations like EMA, BIMA [Association of Iron Merchant, Grain Merchants]

Members at AOTMP, Telecom Expense Management, Telecom Expense Management India Group and other international groups

Problems: Since the company is a start up with the owner not being from the corporate world. In spite of a superior product offering, they are facing issues in getting new clients. They are facing issues as customers do not easily trust to work with a new company. Also in order to get an order for their business, they need contacts and networking of senior management of big companies. This is a tough task as there is no employee or owner with such contacts and the target people do not entertain people so easily. Also, the value of the projects is huge and thus the trust and confidence factor plays a major role to get business from new clients. Being a new product offering, it is difficult to convince the target audience about the benefits of the product so easily. Steps taken to resolve challenges faced:

You begin the creation of your strategy by deciding what the overall objective of your enterprise should be. In general this falls into one of four categories: If the market is very attractive and your enterprise is one of the strongest in the industry you will want to invest your best resources in support of your offering. If the market is very attractive but your enterprise is one of the weaker ones in the industry you must concentrate on strengthening the enterprise, using your offering as a stepping stone toward this objective. If the market is not especially attractive, but your enterprise is one of the strongest in the industry then an effective marketing and sales effort for your offering will be good for generating near term profits.

If the market is not especially attractive and your enterprise is one of the weaker ones in the industry you should promote this offering only if it supports a more profitable part of your business (for instance, if this segment completes a product line range) or if it absorbs some of the overhead costs of a more profitable segment. Otherwise, you should determine the most cost effective way to divest your enterprise of this offering.

The case describe above falls in second category.

In order to gain competitive advantage and market the new product, COST LEADERSHIP STRATEGY was adopted. A COST LEADERSHIP STRATEGY is based on the concept that you can produce and market a good quality product or service at a lower cost than your competitors. These low costs should translate to profit margins that are higher than the industry average. Some of the conditions that should exist to support a cost leadership strategy include an on-going availability of operating capital, good process engineering skills, close management of labor, products designed for ease of manufacturing and low cost distribution. This strategy was utilized by recruiting management trainees based on performance based pay with large component dependent on the number of new clients they bring in to company Pricing: Market penetration strategy Since near term income is not so critical and rapid market penetration for eventual market control is desired, prices were set low. Promotion: Product Benefits advertising For intense promotion of their offering the product benefits ad approach was used. It was beneficial as they introduced a new approach to solving a user need and comparison to the old approaches is inappropriate.

Conducted a feasibility study of prospects: Survey was carried out among corporate to understand the following key points: The potential for market penetration involves whether you are selling to past customers or a new prospect, how aware the prospects are of what you are offering, competition, growth rate of the industry and demographics.

The prospect's willingness to pay higher price because your offering provides a better solution to their problem. The amount of time it will take the prospect to make a purchase decision is affected by the prospects confidence in your offering, the number and quality of competitive offerings, the number of people involved in the decision, the urgency of the need for your offering and the risk involved in making the purchase decision. The prospect's willingness to pay for product value is determined by their knowledge of competitive pricing, their ability to pay and their need for characteristics such as quality, durability, reliability, ease of use, uniformity and dependability. Likelihood of adoption by the prospect is based on the criticality of the prospect's need, their attitude about change, the significance of the benefits, barriers that exist to incorporating the offering into daily usage and the credibility of the offering.