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Report Walton
Report Walton
Today, the Electronic industry is recognized as the single largest industry in the world and this sector has been recognized as a major significant area of economic and business activities in most of the countries in the world. In Bangladesh, Electronic Industry also played a big role in developing our economy and also does some social responsibility. Now Bangladesh is going to be digital. So every time we use electronic products. For example; TV, Freeze, Generator, Microwave woven, Motorcycle etc. There are many Electronics company in our country.
WALTON 1977 05 32 Jiban Bima Bhaban (Level-3) 10, Dilkhusa C/A, Dhaka-1000 Tel: +88-02-9571634-6, 71711845,9555890, 9554045, 7170271-2, 9558535, 7171873 Fax: 88-02-9572057 [email protected] [email protected] www.waltonbd.com
Contact Address
E-mail Web
VISION OF WALTON
To improve service quality through development of strategic marketing plan. MISSION OF WALTON Mission is to improve the quality of life of people by providing comforts
Consumer
We live up to the expectations of a responsible organization by contributing to improvement in the quality of life of our customers through outstanding product & services.
Employees
We respect each other as individuals and encourage cross functional teamwork while providing opportunities for career development.
Suppliers
We develop our suppliers to be partners in progress and share our growth with them
Competitors
We respect our competitors and recognize their contribution to market value.
Community
We conduct our business by conforming to the ethics of our country and share the social responsibility of the less fortunate.
MANAGEMENT STRUCTURE
OBJECTIVES OF WALTON
To be the market leader in our product range and market segment. Provide our consumers with the best service & shopping experience in the country. Provide our consumers with products of latest technology. Provide our shareholders with steady asset growth and return on investment above the industry norm. Grow our revenue and profits at a rate above the industry norm.
STRATEGIES OF WALTON
Walton tries to achieve lower overall cost than rivals, usually under-pricing rivals. A successful low-cost leader is generally good at finding ways to drive out many elements of cost of their business.
Broad Market
Niche Market
PRODUCT OF WALTON
LCD)
&
freezer
UP COMING PROJECT
Mobile phone Computer LCD monitor LED TV Laptop Car
PRODUCT
RANGE AND
DIVERSIFICATION
Thus, the transformation of Walton from a single product Freeze, company into a multiproduct consumer durable company began in 1985 for further growth and expansion. This diversification into consumer durables has continued unabated. At different times Walton has introduced Color and Black & White Televisions, Washing Machines, Microwave Ovens, Air Conditioners, Motorcycles, DVD Players. Laptop, Desktop Computers and Car are among its newest offerings. Today Walton is a household name. It has earned the trust and confidence of the consumers and is one of the leading manufacturing and marketing companies of consumer durables in the electronics and home appliance sector of the country.
INFORMATION FLOW
Waltons channel members pass any information of sales, inventory, transportation etc. when those are needed. Information can be both inward and outward. Sales data generally is inward or backward. Information of potential and current customers, competitors, and other factors in the marketing channels are gone to the backward or inward from the shop managers to district and area managers, and finally to the Walton. Again, information of the corporate decisions is gone to the outward.
PARTS OF EQUIPMENT
For importing parts L.C. is opened. Then through transportation it is supplied to Savar factory .After that, after making final goods these are transferred to warehouse and then respective shops.
WAITING TIME
The target customers of Walton want to purchase the products from the nearby locations. They normally prefer fast delivery channel. So Walton opens the showrooms of the nearby locations of target customers. The rural and low income level people are also the Waltons target customers. For this reason Walton also open the showrooms in the rural areas. If the people of rural people want to purchase the Walton products, they go to the showroom and purchase the products.
SERVICE BACKUP
The greater the service backup, the greater the work provided by the channel. Customers want after sale service from these products, so Walton provides the after sale service by many after sale service centers.
Individuals have carried out logistics activities for many years. Walton also has continually engaged in move-store (transportation-inventory) activities. The newness of the field results from the concept of coordinated management of the related activities, rather than the historical practice of managing them separately, and the concept the logistics adds values to products and services that are essential to customer satisfaction and sales. Walton decides on the best way to store, handle and move their products and services so that they are available to customers in the right assortments, at the right time, and in the right place. Now we describe the nature and importance of logistics management in the supply chain, goals of the logistics system, major logistics functions, and the need for integrated supply chain management.
Inbound Distribution
Walton imports their Parts from foreign countries such as Japan, Korea, Malaysia, China etc. First they imports kits or equipments of main products, and then it brings
out to factory. Then they arrange the kits or equipments of main products to make finished goods. Supply chain management involves Walton upstream and downstream follows of materials, final goods, and related information among supplier, company, and final consumers. Their most activities include forecasting information system, order processing, inventory, warehousing, and transportation planning. Walton thinks that it is using improved logistics to give customer better services and lower price. Walton is now competing with LG, Sony, National and many other companies. Walton believes that improved logistics can reduce tremendous cost. Walton uses information technology for major gains in distribution efficiency.
RECOMMENDATIONS
Walton itself is a brand which has high potentiality in Bangladeshi market with its unique success factors. So based on these factors some recommendations have been given below:
Increasing the Brand image of Walton through more promotional activities. Differentiation should not be only in terms of product features or other product qualities; proper influence should be given towards services and personnel differentiation.
It should establish online information system. It should properly apply its past experiences. It should start the online sales. It should manage its own transportation agency. It should increase retail network. Should maintain competitive price list like competitors policy. Increase product features otherwise customer wont attract. Develop new strategy for profitability.