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1307446828000-Factors Influencing Creativity
1307446828000-Factors Influencing Creativity
B.V.L.NARAYANA SPTM
Innovation is defined as
Successful implementation of creative ideas in any organisation Creativity of individuals and teams is the starting point for innovation
Supervisory encouragement Work group encouragement Autonomy Resources Pressures Organisational impediments
Personality high valuation of aesthetic qualities in experiences, interests, attraction to complexity, independence of judgment, autonomy, intuition , self confidence, ability to resolve conflicting traits in self and belief that self is creative
Dispositions high level of intrinsic motivation, follow intrinsic interests, free from evaluations and constraints
Capabilities
Insight is a result of integration of previously learned behaviors
potential
Pressures or impediments
Two types-alpha and beta
Alpha is objective Beta is based on individuals interpretations
Positive pressures
freedom, autonomy, good role models and resources (including time), encouragement specifically for originality, freedom from criticism, and norms in which innovation is prized and failure not fatal
Inhibiting pressures
lack of respect (specifically for originality), red tape, constraint, lack of autonomy and resources, inappropriate norms, project management, feedback, time pressure, competition, and unrealistic expectations
Demographic factors
Birth order
Middle born children are more creative
family size Number of siblings Interval among siblings Family and school atmosphere
Large families have authoritarian structures Freedom and autonomy facilitates creativity
Neurological factors
Creativity reflects originality and appropriateness, intuition and logic. It requires both hemispheres Requires consistent communication among many areas in brain and increased emotional expression Defocused attention Knowledge declarative, factual, tactics or procedural knowledge Intuition, ability to consider two different perspectives simultaneously, incubation, imagination
Process of creativity
Every neural circuit can compute specific information and also produce novel combinations More integrative the neural structure more combinational novelty can occur Appropriateness is a function of higher order structures that assess a complex and changing set of rules or values implicit in persons culture. This generates a selection process which selects the appropriate idea out of many Four types of creativity based on types of structures and processing modes
Types of creativity
Deliberate
Attention is related to retrieval of affective memory. Insights depend upon specific emotion and conform to persons values and norms. It is independent of domain knowledge
Attention is related to search for task related information. Quality of insights depends upon expertise and how flexible cognitively the prefrontal cortex isdomain independent trait. Creativity is domain specific.
Occur when neural activity of emotional structures is spontaneously represented in working memory after an Spontaneous intense emotional activity/ experience. Are not domain specific. Require specific skills. Called revelation
Emotional
Insight has origin in associative unconscious thinking when thresholds are lowered (Incubation) . Do not conform to convention. Become conscious when represented in working memory. Depend upon expertise
Cognitive
Intrinsic motivation
CREATIVITY
Expertise
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