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    Rural Tourism – Challenges and Opportunities discusses the potential, impact, challenges and opportunities of rural tourism in India. The study conducted surveys in Pune to understand tourists' awareness, interests and perspectives on rural tourism. Key findings include that 26% of respondents were aware of rural tourism but not well informed, 75% were interested to learn more, and most saw benefits for both rural and urban areas. Respondents showed particular interest in natural tourism activities, cultural tourism, health/yoga tourism, and ecotourism. The document examines objectives, methodology, research design and results of the study on rural tourism development in India.

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    Rural Tourism – Challenges and Opportunities discusses the potential, impact, challenges and opportunities of rural tourism in India. The study conducted surveys in Pune to understand tourists' awareness, interests and perspectives on rural tourism. Key findings include that 26% of respondents were aware of rural tourism but not well informed, 75% were interested to learn more, and most saw benefits for both rural and urban areas. Respondents showed particular interest in natural tourism activities, cultural tourism, health/yoga tourism, and ecotourism. The document examines objectives, methodology, research design and results of the study on rural tourism development in India.

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    68 views9 pages

    Rural Tourism

    Uploaded by

    irfansiddi786
    Rural Tourism – Challenges and Opportunities discusses the potential, impact, challenges and opportunities of rural tourism in India. The study conducted surveys in Pune to understand tourists' awareness, interests and perspectives on rural tourism. Key findings include that 26% of respondents were aware of rural tourism but not well informed, 75% were interested to learn more, and most saw benefits for both rural and urban areas. Respondents showed particular interest in natural tourism activities, cultural tourism, health/yoga tourism, and ecotourism. The document examines objectives, methodology, research design and results of the study on rural tourism development in India.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
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    of 9

    Rural Tourism Challenges and Opportunities

    INTRODUCTION
    After independence government was focusing on development of the key areas like agriculture, industry, infrastructure, etc in rural India. Tourism was never seen as a potential business, it was growing at its own space. Tourist arrived to India increased to 4.43 million in 2006, up 14.2 per cent from 3.92 million in 2005

    INTRODUCTION
    Foreign Tourist Arrivals (FTAs) during the Month of January, 2012 was 6.81 lakh as compared to FTAs of 6.24 lakh during the month of January, 2011 and 5.69 lakh in January, 2010. The trend of positive growth in FTAs observed during the year 2011 continued in January, 2012 too with a growth rate of 9.2%. The growth rate of 9.2% in January 2012 over January 2011 was higher than 5.2% growth rate observed in December, 2011 over December 2010.

    Objectives
    Objectives of the study are (1) To understand the potential of rural tourism, (2) To find out the impact of rural tourism to our society (3) To identify the challenges and opportunities in rural tourism (4) To identify the essential elements for development of rural tourism.

    Methodology
    The present study has been conducted in Pune, the sample respondents comprising both tourists from different socio-economic category of society. The survey was conducted using the convenient sampling method. Primary data was collected from 150 respondents by administering them a detailed questionnaire

    Research Design
    Two basic techniques are used for research, i.e., observation method and survey method

    Results and discussion


    survey has been conducted to find out where they have any idea about the rural tourism and what the future of Rural Tourism in India. Only 26% of the respondents are aware of the term rural tourism, but they do not know much about it. About 75% of the respondents are interested to know more about the rural Tourism. Around 86% of the respondents said that rural tourism will be beneficial for both rural and urban

    Results and discussion


    65% of the respondents are interested in natural tourism for recreation which includes a wide range of activities skiing, paragliding, swimming, water rafting, fishing, hunting, horse riding, trekking, safaris, etc. Cultural tourism, which is concerned with the culture, history, and archeology of local people; 53% of the respondents are interested to visit those places in India which have cultural significance.

    Results and discussion


    Health Tourism, which is concerned with health, yoga and ayurvedic treatments. 45% of the respondents believe that Health Tourism could be a good option for rural tourism. Ecotourism, which is a responsible type of tourism which preserves natural resources as well as maintaining the well-being and social values of the local population 46% of the respondents are interested to visit those site is famous for their natural resources

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