Product and Brand Management in International Marketing of Branded Water Bottle Industry
Product and Brand Management in International Marketing of Branded Water Bottle Industry
Topic Allotment
1. Kuntal >> Introduction. 2. Product >> Product(4P). 3. Price >> Sachin(4P). 4. Place >> Akshay(4P). 5. Promotion >> Ketan. S.W.O.T. >> Kuntal.
Company Background
The origin of BISLERI lies in Italy and the brand owes its name to founder MR. FELICE BISLERI Parle Bisleri Ltd : One of the most well known brands in the India & World. It is private company owned by Ramesh Chauhan The Company sold off the Thumps Up & Gold Spot brand to Coca-Cola India in the early 1990s p, Since then the company has focused solely on bottled water in the World
Vision
Pure and Safe to Play Safe
Mission
To provided the highest quality product, keeping in mind all aspect including freshness purity and safety and making it easy available to the consumer at very affordable price
Products
Parle Bisleri Ltd oprates a network of 55 plants spread across the country. Bisleri with added Minerals :- Bisleri Mineral Water contains minerals such as magnesium sulphate and potassium bicarbonate which are essential minerals for healthy living. They not only maintain the ph balance of the body but also help in keeping you fit and energetic at all times.
Product
Bisleri Mountain Water:- Bisleri Natural Mountain emanates from a natural spring, located in Uttaranchal and Himachal neslted in the vast Shivalik Mountain range. Lauded as todays Fountain of Youth , Bisleri Natural Mountain Water resonates with the energy and vibrancy capable of taking you back to nature.
Large Range Of Product:- Bisleri offers a large range of product which attracts consumers of all categories. For Example:-1 litre or 500 ml pack is useful for individual buyers, 12 litres or 20 litres is useful for organization. Therefore it attracts large number of customer.
Marketing
BISLERI is promoted by an aggressive print & TV. TV is backed by a Hording & point-of-sale material. Every interface with customer is used as an opportunity to reinforce. For Example:- All vehicles used for supply have been printed in light green, bears the BISLERI logo & sport catchy baseline likes drink & drive.
Expnsion in Europe
The launch of BISLERI in the European market on 4th September,2003 has created a lot of scope for BISLERI in the field. The comensate the deterioration of image; it will silent the critic & it will also increase the faith of the customer for the brand. It will create brand image and the quality will increase.
3) The Supplier:- When the companys supplier are able to raise price or reduce quantity supplied of PET bottles or the labeling material then the supplier power would be high 4)when the Buyer will be demand more quality or service and set competitors against each other, all at the expense of sellers profitability.
5) New Entrance:- In a case of AMUL were to enter the market of bottled water , here is a swot of Amul. People may not unable to shift perception from milk provider to water segment. Awareness of varies product case of improper implementation.
Channels of Distribution
Traditional Trade
Eateries Hotels & Restuarants Fast Food Stalls College Canteens Jhunka Bhakar Kendra Grocery Food Grain Stores General Stores In & Outs Super Markets Convenience Pan Bidi Shops Small Shops Dairies Medical Shops
Bakeries
Channels Of Distribution
Modern Trade
Malls. Hyper Markets Air Ports Theaters Call Centers
4Ps - Place
Beats: (Andheri - West)
1. S.V. Road 2. J.P. Road 3. V.P Road 4. Four Bungalows 4. Seven Bungalows 5. Yari Road 6. Versova 7. J.V.P.D Scheme 8. Irla
Product
Product Portfolio Refreshment beverages- Pepsi, 7 UP, Mirinda and Mountain Dew Tropicana nectars, Tropicana Twister -100 % juice range provides essential nutrition and vitamins. Slice Mangola- Juice Based Drink Diet Pepsi -Product with reduced sugar or calories Gatorade- The worlds leading sports drink Aquafina- Packaged drinking water.
Coca cola
product folio
Product folio
Refreshment beverages- Coca Cola, Sprite, Fanta and Valt. Minute Maid -100 % juice range provides essential nutrition and vitamins. Mazza- Juice Based Drink Diet Coke-Product with reduced sugar or calories Powerade- The worlds leading sports drink Kinley- Packaged drinking water.
The main dark cola drink of the company which started the rivalry between these companies.
Pepsi version of dark cola which is the major primary competitor to Coke.
Sprite is a clear, lemon-lime flavored, non-caffeinated soft drink, produced by the Coca-Cola Company.
Minute Maid is a product line of beverages, usually associated with orange juice
Tropicana , which is one of the world's largest producers and marketers of orange juice
Diet Coke or Diet Coca-Cola is a sugar-free soft drink produced and distributed by The Coca-Cola Company. It was introduced in the United States in July 1982.
Diet Pepsi is a lowcalorie carbonated cola. It was introduced in 1964 as a variant of PepsiCola with no sugar