Professional Documents
Culture Documents
E Business - Module 1
E Business - Module 1
Introduction to E-Business
Amalgamation of tools build on information and communication technologies (business software) in the organization, to enhance their performance to build a value for the company, its customers and its affiliates.
Introduction to E-Business
Powerful business setting connects critical business systems directly with consumers,workforce,traders and business associates using intranet,extranet,ecommerce technologies,two way applications and the web
Introduction to E-Business
For organizations Enhance productivity Bring down costs Ebusiness implemented appropriately and matches market segment
Introduction to E-Business
Three categories of E-business applications - Internal Business Systems - Enterprise Communication and Collaboration - Electronic Commerce
Definition of E-Business
Buying, selling of information, products and services through the computer network 1. E-business business activity which uses an electronic medium, buying or selling of goods or services without visiting the store 2. E-business involves activities like delivery of information,products,services and payment through the electronic medium
E-Business VS E-Commerce
S.No 1 2 3 E-business Explicitly involves business transactions It is a closed system It is secured E-Commerce Involves all types of commerce It is an open system It is not much secured
5 6
Used for bulky transactions Used for small and large transactions
Execution of E-Business
Online Customer Merchant Website
Internet
Processing Network
No data re-entering Buyer or seller in multipoints creates po and send,receiver reenters, error prone Initial cost high,cost Duplicate of work effective for future costs money,time Data in electronic form,easy to share Reduce processing cycle Time wasted in reentering and printing Processing time is more
2 3
Advantages of E-business
All time processing Better service Removing mediators Data on consumer preferences Time saving Reduces cost of the product Reduces paper work
Advantages of E-business
Product is directly supplied to customers Improved customer relationship Minimizes time taken from order to delivery Better,faster and effective linkage with clients Market analysis, organization get feedback from the customer Knowledge markets 24X7,global reach
Disadvantages of E-business
Lack of customer awarness Not for small business Does not support all types of businesses Legal Formalities High risk for internet startup organization E-business is not free Security problem
Disadvantages of E-business
Customer relationship / satisfaction problems Data integrity problems
Functions of E-business
E-Advertising - info about its product and services - E Banners - News Group E-Catalogues - Packaging - Product Attributes and characteristics - Availability - Payment Modes - Cost
Functions of E-business
E-publishing - Online reading/browser - Online Search - Customized Information Services E-Banking - Bill Payment - Electronic Cheque Writing - Record Keeping - Tracking of bank accounts,credit cards
Shopping Services
For comparison of shopping of specific products like price Ads displayed in a shopping service channel Services offered to subscribers through online, consumers can shop/purchase from their own computer terminals
Information Services
Enterprise Collaboration System (ECS) Transaction Process System (TPS) Decision Support System (DSS) Executive Support System (ESS) Management Information System (MIS)
Type of E-Business
Business to Consumer (B2C) through Internet Business to Business (B2B) Business-within-business, through intranets
Types of e-commerce
Business to Business (B2B) Business to Consumer (B2C) Consumer to Consumer (C2C) Peer to Peer (P2P) Mobile Commerce (M Commerce) Others Government to Business (G2B) Government to Citizen (G2C) Business to Employee (B2E)
Portal
Horizontal Vs Vertical portal Personal Portals Regional Web portals Government Web portals Corporate Web Portals Hosted Web Portals Domain Specific Portals Sports Portals Electronic retailer (E-tailer)
Portal
Content Provider - store & access data - make it available to all applications To make your data public - you can create your own content provider - you can add data to a content provider
100
Delhi Office
Raj
TYPE_MOBILE
300
Ashirwad
Kapil
TYPE_HOME
Portal
Transaction Broker - Middle ware application facilitates flow of information from third party applications into access dimensions Integration of data with transaction broker is expensive
Portal
Transaction Broker - Making integration simple - Adapting to your business systems - Faultless Data Transfer - Reducing your e-business costs
Portal
Market Creator - important role in transaction over internet - It surveys the market before any transaction occurs Service Provider - ATM - Credit/Debit Cards - Smart Cards
Applications in B2C
E-Banking - Payment of Bills - Fund Transfer - Credit Cards - Railway Pass - Investment through Internet Banking - Recharging Prepaid Phone - Shopping
Applications in B2C
E-Trading - Stocks,securities and funds B2B Ecommerce - Supply Chain Management (SCM) - Just In Time - E procurement System
In expensive to purchase and operate No dependence on a dedicated server Ideal for small businesses of ten users or fewer
All you need to setup this network is an operating system and a few cables
No need for a full time network administrator
E-Business Applications
Common Business Services Infrastructure/Security/Authentication/Epayment The messaging and Information distribution infrastructure (EDI,email)
The Information Super highway infrastructure (Telecommunication,cable TV,Wireless network,Internet) Public policy,legal and privacy issues (Cyber law, IT Act 2000) Technical Standard for EDocuments,Multimedia and Network Protocols
I Way
It helps companies in - Their Infrastructure - Ways to change their business - Transaction Strategies (Marketing,Advertising) - Ways to sell their products and services - Ways to change their relationship with the customer
Components of I Way
I - Way Component
Hubs
Routers
Wireless based Set-top Boxes
Satellite
Computer based
Components of I Way
Network access equipment or component - Specific equipment at consumers end to access any network like Routers etc. Local access component - communication link between schools,organization etc - Last mile Global access component - World wide
Promotion and discounts are offered to individual customers Pricing of products is negotiated with each customer New product features are created in response to customer demands
Promotion and discounts are the same for all customers The sellers set the pricing of products for all customers CRM is determined by the seller,based on research and development
Phases of E-CRM
Three Phases of E-CRM - Acquisition - Enhancement - Retention
E-CRM Solutions
E-CRM Strategy Step 1: Customer Information Environment - Collecting customer info - Metrices to monitor customer behaviour Step 2: Customer Value Orientation - Value for money - Perceived Money
+
Customised Service Benefits
Perceived Value
Price
+
Costs other than price
E-CRM Solutions
Step 3: Customer Loyality - spend less for services - better discounts
Use of e-CRM
Providing round the clock technical assistance Methods to manage and schedule follow up sales calls Customer value and strategies to be adopted Storing customer interests Tracking all communication with customer System to rectify service insufficiencies Identify potential problem before they occur Method to handle complaints and issues
Failure of e-CRM
Intangable benefits are not easy to measure or value Specific business problems may not possible to be identified or to be focused on Absence of sponsorship from senior management level User acceptance is not up to the mark Failure to automate a badly defined process
E-SCM - Need
Minimize Administrative costs Abstain from Costly disasters Reduce labour cost Earn bigger profit margins on completed goods Revenue producting gains and cost cutting Remove outdated business process Accelerate responsiveness and production to customers Decrease needless inventory
Advantages of E-SCM
Real Time Advantages - Global trading capablilites - Global Knowledge Exchange - Enterprise-Enterprise connectivity - E Market Place E Market Place connectivity - Provision of a specific market place
Advantages of E-SCM
Strategic Advantages - information exchange to employees,customers,suppliers,distributors & manufactures - An interface with any third party software - Platform independent - Fully integrated system - Rapid deployment and scalability
Connecting to Internet
Direct Connection Through ISP (Internet Service Provider) - Remote Dial up connection (SLIP or PPP protocol) - Permanent Dedicated Connection (ISDN) Eg: T1 and T2
Internet Protocols
TCP/IP (Transmission control protocol / Internet Protocol) HTTP (Hyper Text Transfer Protocol) FTP (File Transfer Protocol) Telnet (Remote Login)
Domain
Subtree of Domain Name Space Eg: .com , .edu
Inverse Domains
Resolution Conversion of an IP address to a symbolic name or viceversa is called Name address resolution Recursive Resolution Iterative Resolution
Caching
Sometimes, a server requests a parent server to fulfill the request because it is unable to do so. When the response arrives this information is stored in its cache memmory (buffer storage memmory of the RAM) before forwarding it to the client. This is called caching. This helps in optimizing data and curtails search time.
DNS Messages
Messages Query Header Question Section Response Header Question Section
Answer Section
Authoritative Section Additional Section
E-mails
Exchanging Emails Composing and Sending Social Networking sites Travel Sites Job sites Auction sites
SPAMS
Usenet Spam Email Spam Spam Filter Bayesian Filters or Heuristic Filters Completely Automated Public Turning Test (CAPTCHA)
Usenet Newsgroup
1990s DejaNews Non-Usenet newsgroups NNTP Servers Eg: Microsoft allow peer to peer support of their products
Chat
Internet Relay Chat Instant Messaging (Refer wikipedia)