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Marketing
Marketing
Introduction
A marketing channel is an organized network of agencies
and institutions which, in combination, perform all the activities required to link producers with users to
CONSUMER
Wholesalers
Industrial Distributors
Case Study
network of a number of distributors. The Company has two types of delivery systems I.E.
Director Delivery System Indirect Delivery System There are 115 distribution companies of Pepsi in Pakistan.
Channels of Distribution
The Pepsi uses the following two channels for the
Placing Distribution
All the branches of Pakistan are controlled by Head
distribution agencies and then these agent further supplies these products to the retailers.
Process for distribution
Product Outflow
Pepsi Cola International has given franchises all over
Swot Analysis
Strengths:
The company has an effective distribution strategy which lets
Weaknesses:
High expenses incurred on marketing channels may have
in urban areas.
Opportunities:
Distribution of snack foods in future
Threats:
They have to make the new policies of its marketing
Recommendations:
PepsiCo needs to continue to expand their market channels
markets and market segments also that they are currently not in or still weak in marketing channels.
Marketers of Pepsi can try to improve sales by improving one or
Conclusion:
At the end I concluded that Pepsi is a well renowned company and it has maintained its position well by understanding the client psychology, by ensuring quality, by introducing ingenuity in products, by enlarging its product base, by keeping economic factors in view and by intense marketing channels. Pepsi has strong and wide management channels and it is also a symbol of its growing and profitable sales