Business Intelligence and Data Warehousing Solutions
Business Intelligence and Data Warehousing Solutions
Business Intelligence and Data Warehousing Solutions
Warehousing Solutions
Agenda
1. Service Offerings
► By 2003, BI functionality will be one of the most heavily weighted criteria enterprises
consider when evaluating potential IT solutions.
SI Experience– e.g. 186k, Cerner, Vectren Source, Spectra Sight (Transco)
BI&DW
Competency/Solutions –02-
Industry
Specific
03 Specialized
BI&DW
Managed
BI & DW
Enterprise
BI
Applications Solutions Services Consulting
BI & DW Access
BI tools and applications, Enterprise BI suites, Query and Reporting– Standard/Adhoc,
Generating analysis for effective action
BI & DW Infrastructure
ETL, DBMS,Data Modelling, Data Quality, Metadata
Generating Efficiency and Flexibility
BI&DW Processes
Process Models for Consulting and Program/Project Management
Enabling Execution
Services Map
Consult Architect Integrate Manage
BI & DW Solution Data Modeling Design Data Warehouse
Framework DWH Application Implementati Administration
Business & ETL Architecture on Capacity Planning
Information Technical Development Data Warehouse
Analysis Architecture & Audit
Roadmap for Metadata Deployment Performance Tuning
Implementation Management Data Warehouse
DW Project Tool Evaluation Maintenance
Management Proof of Concept Managed DW
Specialized Offerings Industry FocusServices
Retail & Logistics
Data Mining Finance
ERP DW & SCM Analytics Insurance
Analytical CRM
e-Business Analytics
+ Utilities
=
Manufacturing
BIP Healthcare
NCR TeraData Telecom
Re-Architect BI/DW solutions Government
Delivering Value – A
Experience Snapshot Summary
► 450+ person years experience
► 325+ BI/DW consultants
► Worked with 45 high profile customers across verticals across geographies
► Leveraging business partnerships with key BI/DW players
Execution
► Successful execution of End to End BI/DW projects
► In-house Data warehouse development Process Model to address the challenges of
DW/BI assignments
► Customer Satisfaction Index of 5.0 on 5.0 in two recent CSAT surveys
► On-site / Off-shore Execution model for speedy, cost effective BI/DW solutions
► Dedicated BI/DW “Centre of Excellence” for focused technology offerings
300
300
"Farmers has repeatedly benefited from Wipro’s 250
100
100
Scott Bean 50 60
DATA MARTS
Data
ERP Visualization
HR Sales Mktg
CRM
S OLAP
SCM T
Reports
A
G HR
Legacy I Enterprise
N
Systems G Data
A Warehouse Sales Data Mining
Web Data R
E
A
External
Data ODS
Transform
Extract
Load
M E T A D A T A
Technology Expertise – 2/2
SOURCE ETL & DATA DATA ANALYSIS
SYSTEMS DATA CLEANSING STORAGE & REPORTING
DATA MODELLING OLAP
Informatica
Powersoft
EssBase
Constellar Warehouse
DATAArchitect
MARTS Business Objects
ERWIN Cognos Data
ERP Brio
Visualization
Cognos Decision Stream Oracle Designer MicroStrategy
HR Sales Mktg MS OLAP
Seagate Holos/Info
CRM MS DTS Oracle Express
DATA MANAGEMENT
DATA MINING
Data stage S OLAP
SCM T
Reports
A Oracle SAS E-Miner
SQL Server HR
SAS G Business Miner
Legacy I Enterprise SPSS Clementine
Systems N Teradata
Oracle G Data
Sybase
IBM Intelligent Miner
Warehouse SGI Mineset
A Warehouse
DB2 Sales Cognos Scenario
Data Mining
Builder
Web Data R Informix
E
A
DW/DM SUITES
External
Oracle DM Suite SAP BIW IBM Visual Warehouse
Data ODS
Transform
Extract
Load
META DATA
SAS Platinum Repository Prism
M E T A D A T A
Business Alliances / Tech.
Relationships
Trillium Software
ETL Architecture
Information Analysis
Testing
Project Leader
Offshore
Requirements Data Warehouse
Collection Team Architect
Offshore Team
Reach &
► Tool independent Customer Centric
Operational
Systems Selection
Solution framework
Call Centers Analytical CRM
Retention &
Campaign ► Customer centric Data Models for vertical
Management
Expansion Customer
Behavioral
Modeling
Profiling industries
Customer
Service Integrated Needs ODS and customer centric DW to handle
Customer View Analysis
Click synchronous & asynchronous touch points
stream Profitability SFA
Analysis
Risk
Analysis ► A methodology and framework for:
Analysis Sales
E-commerce Analysis Data Integration
Acquisition
ERP
Data Cleansing and ETL for fuzzy Match &
Conversion Merge, synchronization
Customer Lifecycle
Data Access, Analysis and Reporting
Business Potential
Customer spends on an average 1M USD/year to manage a medium size
DW/Data Mart
Each deal would be of size 1M USD/year with 3-5 year agreement
Seagate has 20 Data Marts
GM- 5 M USD – 3 year Contract for managing Finance DW
DW Managed Services –
Delivery Model DW Managed Services Practice
Framework & Process
Solution Definition
Scenario* :
Through 2005, Global 2000 enterprises will adopt a staggering amount of disparate
and unrelated BI technologies, largely through applications, adding to BI
fragmentation in enterprises (0.7 probability).
Offering :
Provide ‘Enterprise Business Intelligence’ (E-BI)
consulting services to deliver a
E-Business Intelligence (E-BI) Framework.
Need
Assessment Application Architecture
Enterprise
Enterprise BI
BI strategy
strategy
Information Architecture
Readiness
Assessment Technology
Technology Strategy
Strategy Metadata Architecture
Conceptual
Conceptual Architecture
Architecture Security Architecture
Gap Analysis
Technical Architecture
BI
BI Application
Application Roadmap
Roadmap
Business Case
Enterprise Data Modeling
Preparation
RFI/RFP
RFI/RFP Formulation
Formulation Architecture Auditing
Ready-to-Use Frameworks
Analytical
Analytical CRM
CRM Analytical
Analytical SCM
SCM ERP
ERP DW
DW e-Business
e-Business Analytics
Analytics
Methodologies &
Methodologies & Process
Process Models
Models
Data
Data Quality
Quality Metadata
Metadata Management
Management Data
Data Migration
Migration
The EBI Framework – An Example
Retail Government
Transportation Telecom
End to end data warehouse
implementation
Large US basedKeyInsurance
Business Objective Highlights
To implement a CRM solution & to
Company
►
transform from a mere claims handling and
► Project was showcased in Cognos
adjusting organization to highly customer User group conference as the
focused organization by reducing customer best in its category
response time.
► Providing seamless support to
► Create a Decision Support , Management
Reporting and Analysis Environment for field users
claims analysis ► Greater flexibility for analysis
and faster report generation
Wipro’s Contribution ► Implemented a system with
► Fixed Price project. Wipro’s scalable architecture for future
Increment/Iterative model to deliver in
short phases. expansion
End to End Data BI/DW Implementation
► Phase 1: Design and develop reports as
required by the customer
► Phase 2:Based on business discovery study
and interactions with 10 business groups in
the claims department, Wipro suggested a
Business Intelligence solution
Business & IT Consulting – A
Logistics major in US Key Highlights
► Provided consistent and timely
Business Objective information on the following business
► Integrate & simplify complex logistics operations drivers – time delivery, carrier compliance,
globally including order fulfillment, transportation, supplier reliability, customer profitability
storage and distribution. & supply chain visibility
► Track Capacity management and cost of delivery ► Enhanced customer satisfaction providing
ready access to shipment information
Wipro’s Contribution ► Project completed in under 5 months
► Business & IT consulting for the client.
► After a Business Discovery process, Wipro prepared a
business case for DWH.
► Charted out a roadmap for the DWH architecture and
implementation
► Gave recommendations on the architecture and tools
► Project Management, Design and implementation of
ODS and Data mart for Transportation Subject Area
Generating Cost Savings
Fortune 100 Power Equipment Manufacturer
Need Key Highlights
■ Implement “One Company” concept. No single source of ► Average savings of $100M on an yearly transaction
value of $ 6 Billion by the strategic sourcing effort
consolidated sourcing information
► Single source of consolidated sourcing information
■ Need of BI/DW system for Strategic Sourcing, Business across the organization
Metrics, Employee ODS, 360 Degree View of Customer, ► Use of re-usable components to achieve significant
effort reduction
Customer Site Delay Tracking
Solution
■ Participated in the design, which follows the Corporate
Information Factory architecture
■ Technical and Infrastructure Architecture , Development and
Implementation
50
Solution 40
Cost
future
Large TelcoLarge
Case Study A-CRM
TelecomDW
Infrastructure Company
Service -
Provider
in Financial Sector (US)
UKService Provider in
Large Telecom
the Financial Sector - US
Business Objectives: Wipro Solution
► Develop the Information Base(RIB) An on-site scoping study to
infrastructure for Customer centric understand the complexities of
the project
analysis and reporting to
Consultancy to educate the
Enterprise wide data visibility and
IT/Business sponsors
reporting.
Joint development of internal
Provide web based enterprise wide business case for RIB
reporting via a portal Business/IT users - Case study
Support plug & play architecture for presentations & inputs from
OSS/BSS systems. TOM based MIS catalogue
Support one time data input capability Joint development of Business
e.g. Customer information entered Requirements Document
once enterprise wide. Construction of an ODS followed
by a customer data warehouse
Project Highlights
■ Phase 1 – ODS under construction
■ Onsite model for Phase 1
E-Business Intelligence
System
A Global Technology Leader
Business Objectives:
Key Highlights
7 Consultants Long term on-site
‘Sand box’ environment – Consulting,
► Provide the necessary intelligence and the Conceptualizing, prototyping,
resulting definition of projects to double Documenting
conversion rate on the Web.
Conversion rate: Ratio of buyers to browsers
Metrics: Conversion rate at beginning of
program was approx. 0.25% for NA public
stores. Goal is to reach 0.50%
► EBI ‘Sand Box’ Process
Wipro solution
► Understand the existing EBI system and
Provide Consulting services to
Augment existing analytics for web based
Sales, Marketing efforts in NA
Instrument, analyze and provide needed
insights to increase B2B revenues
Package analytics and implement worldwide
starting with APD
Enterprise Data Warehouse
Large Asset Management Company
Business Objective
To provide a Global Operational Data Storage where all portfolio management data is
consolidated in a Centralized Repository.
Wipro’s Contribution
Strategic Partner
Solution Strategy and Architecture
♦ Analysis of the existing source Systems and extraction.
♦ Exception reporting, correction and reconciliation reports for the ETL process.
♦ Data Modeling and design and creation of a data mart for downstream applications
♦ Build, Deploy and Support Applications
♦ Tools Evaluation for downstream applications and design and development of reports
♦ E-Architecture finalization for ad-hoc analyses and report publication.
Key Highlights
Infrastructure approach to implementation
Sources distributed globally
VLDB – Over 1TB of data
Onsite / Offshore ratio of ~ 1:1
Multi skilled team of ~ 30 ramped up in 3 months
Enterprise Warehouse
Architecture
Metadata Layer
Source Systems
Staging Area
Data R
for Web e
loading
GDH p
o
r
t
i
New York n
London g
Reporting Tools
Frankfurt
Philadelphia LDAP BusinessObjects
Oracle Express
Downstream
Applications
Cross-Functional Reports
EAI
Used to create static
Interface
CRM Impromptu reports
Operational
Seebeyond Data Store Cognos Impromptu
Reports
Clarify U
Oracle 8i View impromptu
S
Cognos Impromptu Web reports using
Solaris 2.6 Reports (IWR) E
upfront portal
Billing W W R
E E C
Infranet B Sign on B O
Cognos
Cognos Upfront Web Access M
Xacct Portal Manager M
ETL
Invoked from U
Informatica
Web Portal N
SP View power P S
Designer IT
Oracle 8i cubes on upfront O E Y
portal
Astracon Solaris 2.6 R C
T U
Small World A R
Informatica L
Repository
Analytical Cognos PowerPlay E
CRM PowerPlay Enterprise
Manager
Repository Transformer Server
Used to create Publish the
Netcool dimensions, cubes on the
Informatica facts and power web
Server Manager cubes
Source Systems
Ad-hoc & Analytical Reports
A US Stock Exchange
Participated in re-architecting data warehouse application
Recommendation on BI tool fit
Summing up
End-to-End Cutting Edge
BI&DW Services Technology Expertise
Speed of Cost
Deployment Advantage
Thank You
Our Promise
With utmost respect to human values,
we promise to serve our customers with integrity,
through a variety of innovative,
value for money products and services,
by applying thought, day after day.