Denim Brands Comparison: Levis Strauss LEE Wrangler Pepe

DENIM BRANDS COMPARISON
LEVIS STRAUSS
LEE
WRANGLER
PEPE
-Akhil Tyagi
Moumita Maity
Neha Pandey
Pulkit Mishra
Specification
A specification is a precise statement of a set of
requirements to be satisfied by a material, product,

system, or service that indicates the procedures for
determining whether each of the requirements is
satisfied.
Types of Specification
Material Specification
Trim Specification
Measurement Specification
Fit Specification
Style Specification
Packaging Specification
Presentation Specification
PEPE
PEPE
Pepe Jeans London was launched in India in 1989.
The brand currently enjoys a market share of more

than 25%.
Pepe Jeans London merchandise is available through
120 stand-alone stores across the country, 100 plus

large format store locations and 1500 multi-brand
premium outlets.
PEPE
Owner: Pepe Jeans (India) Ltd
Price Range: Rs 2400-5000
Jeans sourced from Maharashtra, distributed
across 45 stores in Andhra Pradesh

Weekly stock arrivals, 30 pieces per carton,
typically. All sizes, different cartons per style.
Manufactured in Arvind Mills, Bangalore
Fits: Regular, Boot Cut, Straight
WASHCARE LABEL
Wash Separately, Inside Out, Do Not Dry Clean
Material: Cotton-Lycra
73 SERIES
Only Fashionable Jeans, Price Range Rs 3000-5000
More Fitted, sterner washes
Brighter threads, Rivets, etc
Features a parade of trend-savvy styles from skinny-
fit must-have jeans to uber-chic cigarette-shaped

denims, and are all the rage nowadays.
TAG INFORMATION
Month and year of manufacture: 11/11
Place of manufacture
Email id, Toll free phone number, address for
customer complaints
Slub Blue shade name
Waist, leg measurements
Price
Barcode
PEOPLES OPINION
More suited for people with broad hips.
Soft Fabric, convenient for hot countries and
comfortable, well fitted wear.
LEVIS
Levis entered the Indian Market in 1994-95, with the
opening of their first store in Bangalore in 1995.
LEVIS STRAUSS
Owner: Levi Strauss (India) Private Ltd
Stock arrives every 2-3 days, according to sales
reports and trends.

3-7 cartons, 17 pieces per carton typically. If 2
cartons only, 36 pieces in each, different sizes.
Specifications for the store display are
communicated, but garment display goes by the

store managers best judgment
Legs: Regular Straight, Slim Straight, Slim Boot,
Skinny
WASHCARE LABEL
98% cotton 2% lycra
Machine/Hand wash
No chlorine bleach
Iron at medium settings
Dry Cleaning possible
Colour will bleed, wash and dry separately
TAG INFORMATION
Date of packaging: May 2012
Size: 32 waist 34 length
Toll Free Number, Email ID, Address for customer
complaints
Price
CURVE ID
A new line of custom fit jeans, Levi's Curve ID, based
on a revolutionary fit system that focuses on shape,

not size. Levis designers have crafted this to fit the
curve of a woman's body after an exhaustive study of
body scans of over 60,000 women.
It follows a new approach to measuring a woman's
body. Levi's identified three distinct body types that

account for 80% of women's shapes universally.
The three Levis. Curve ID fits are based on these
universal body types and include: Slight Curve for

straight figures, Demi Curve designed to fit even
proportions and Bold Curve designed to honour
genuine curves.
PEOPLES OPINION
More suited for people will slimmer silhouettes
Popular Cuts, Bright hues: captivate youngsters.
WRANGLER
WRANGLER
Owner: VF Arvind Brands
Sourced from: Bangalore
Monthly stock arrives, 20 cartons typically, 25
pieces, different sizes

No details for garment display, store managers
decision
Fits Available: Skinny, Slim Straight, Bootcut,
Comfort, Slim, Regular
TAG INFORMATION
Size: 32 waist 34 length
Style Code
Low rise, slim fit, narrow leg
Dark Tone, Stretch
Address of manufacture
PEOPLES OPINION
Wrangler jeans are mostly made out of heavy denim
fabrics making them outstanding work wear.
They are more suitable for people who are physically
highly active, and athletic.
Nowadays the trademark manufactures a line of clothes
for hunters and sportsmen called ProGear. A W letter

embroidered on the back pockets has become one of the
most recognizable symbols in the world. Wrangler
embodies the spirit of explorers and pioneers.
LEE
LEE
Owner: VF Arvind Brands
Price: Rs 1699-3499
Staple Denims/Fashion Denims
Staple Denims: Stock arrives on booking, as per
requirement, within weeks/days

Fashion Denims: arrive every 6 months
Manufactured in Bangalore, Shell Apparels currently
Specifications sent for theme/color/season wise
garment arrangement in store.
WASHCARE LABEL
Wash separately in warm water
Turn inside out before washing and drying
Do not bleach
If machine wash, then tumble dry
Use warm iron
TAG INFORMATION
Size: waist 32, length 34
Price
Style Code
Manufacturing Address
PEOPLES OPINION
Very stiff denims generally, not softened excessively
Very loud, printed, interesting in-pocket materials
The following measurement standards were
recorded and found to be followed by all the four

brands
Mens Wear
Womens wear
Trims Specification
Lee, Levi and Wrangler are collaborative members of
TRIMS est. 1997 (Trims for Jeans), as an effort to

ensure quality trims in their products.
Pepe focuses excessively on chains and belts on the
fashionable 73 series jeans.
Presentation Specification
Pepe and Wrangler used a
somewhat similar
arrangements for
presentation of their
products, majorly using
manequins and basic racks
stacked with folded jeans.
Levi and Lee, however,
focussed more on the

visual merchandizing
aspects and used different
props and folding methods
to increase crowd appeal.
THANK YOU!

Denim Brands Comparison: Levis Strauss LEE Wrangler Pepe

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DENIM BRANDS COMPARISON

requirements to be satisfied by a material, product,

The brand currently enjoys a market share of more

120 stand-alone stores across the country, 100 plus

across 45 stores in Andhra Pradesh

fit must-have jeans to uber-chic cigarette-shaped

comfortable, well fitted wear.

opening of their first store in Bangalore in 1995.

reports and trends.

Specifications for the store display are

communicated, but garment display goes by the

on a revolutionary fit system that focuses on shape,

body. Levi's identified three distinct body types that

The three Levis. Curve ID fits are based on these

universal body types and include: Slight Curve for

pieces, different sizes

fabrics making them outstanding work wear.

They are more suitable for people who are physically

highly active, and athletic.

Nowadays the trademark manufactures a line of clothes

for hunters and sportsmen called ProGear. A W letter

requirement, within weeks/days

Very loud, printed, interesting in-pocket materials

recorded and found to be followed by all the four

TRIMS est. 1997 (Trims for Jeans), as an effort to

fashionable 73 series jeans.

Levi and Lee, however,

focussed more on the

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