Sumul 090909030314 Phpapp01
Sumul 090909030314 Phpapp01
Sumul 090909030314 Phpapp01
Project report
on
summer training
at
Introduction
Sumul or Surat Milk Union Limited, which is now renamed as The
Surat District Co-operative Milk Producers' Union Ltd, is one
among the 12 district unions which acts as manufacturing units
of dairy products for (G.C.M.M.F.) Gujarat Co-operative Milk
Marketing Federation Limited.
SUMUL Dairy is a co-operative endeavor committed to help
marginal farmers and down trodden tribal to lead to a healthy life
and better standard of living through scientific animal husbandry
practices. Todays Sumul enjoys the pride to serve milk and milk
products to popular in Surat city and surrounding towns of it.
Hence, the Surat district co-operative milk producers union ltd,
SUMUL is trade name and literally meaning sound price, came
in to existence on August 22, 1951
History
In the year 1939 Sardar Vallabhbhai Patel went and meets the
farmers of Anand and told them that for the trade of milk the dairy
was necessary. During that time there was only one dairy POLSUN
DAIRY which belongs to Britishs and they use to give very less
price for milk to the Indian Milkmen. At that time a person named
Tribhuvandas Patel came forward to take the leadership. In order to
support the Indian farmers
AMUL DAIRY was established
in the year 1946.
DR. Kurien was appointed at this dairy.
Then after, For the proper development of the dairy industry
N.D.D.B. (The National Dairy Development Board) was established
at Anand.
Here the farmers were, made aware about their right &
responsibilities high productivity of milk at low cost & so the cooperative of development programs started.
In the year 1998-99 two million tone of milk was produced in Indian
& Indian becomes the worlds first milk producing country.
Which is
more then 68 million of American.
So it was called white revolution
Milk Procurement
6,59,682 kg/day
14,10,000 kg/day
Milk Sale
Quality
Production cost
Distribution System
Consumers oriented,
1. HR department
2. Finance department
3. Sales & Marketing department
4. Veternity Department
5. Production & Engineering Department
6. Accounts Department & Audit Section
7. Assembling Department
8. Quality Department
9. Store & Purchase Department
10. Information Technology Department
introduction
Sumuls milk marketing in Surat city is monitored, eliminating costly
sales-booths and though regular and assured twice a day supply of milk
to 1662 concessionaires (Agent)
and 198 institutional buyers, through 85 contractors route
vehicles. There
is guaranteed
inflow of thedepartment
sales proceeds on dayHierachy
structurecash
of marketing
to-day basis and safe return of crates etc. to the Dairy.
marketing environment
Internal environment
Internal environment:
External environment
Micro
Macro
Micro-environment:
This environment influences the organization
directly.
It includes :
1. suppliers who deal directly or indirectly
2. consumers and customers
Macro-environment:
The wider environment is also ever changing.
It includes competition, Government Policy, Politics,
Economical Policy and Cultural activity.
List of Competitors
Following some of the dairy all from the district i.e. from North Gujarat
& Maharashtra:
1. Unity dairy, Uttarsanda
3. Vishalsagar, Dhuliya
Milk
Whole Milk
Whole Milk
Pasteurized
Pasteurized
Standard
Standard
Milk
Milk
Milk
Products
Butter Milk
Butter Milk
Ghee
Ghee
Self Developed
Products
Paneer
Paneer
Flavors
Flavors
Milk
Milk
White Butter
White Butter
Sweets
Sweets
Skimmed Milk
Skimmed Milk
Powder
Powder
Shrikhand
Shrikhand
Homogenized
Homogenized
Toned Milk
Toned Milk
Skimmed
Skimmed
Milk
Milk
Cow Milk
Cow Milk
Sumul Sugar
Sumul Sugar
Sumul Tea
Sumul Tea
Labeling:
To achieve marketing
objective of the to satisfy
the desire of the consumer
sumul has chosen the
labeling components very
correctly.
They also use different
-different slogan on the
product.
SUMUL use this type of
symbol
Pricing policy
Pricing Policy:
General information regarding to setting of price is it has fixed structure
followed by GCMMF at Sumul farmers are paid on the basis of kilo fat in their
Price(Rs.)
milk.Commodity
They are paidQuality
Rs.318 per KG
of fat. Taking this as base the price of
15 kg set. Price list2300
the Ghee
product is being
are as follows:
White Butter
Jome
Paneer
EIaichy Peda
Kesar Peda
Malai Puri Peda
Premium Tea
Silbver Tea
EIaichy Shrikhand
Kesar Shrikhand
5 liter
2 liter
1 liter
1 liter pouch
500 ml pouch
200 ml pouch
15 kg
500 gm
200 ml bottle
200 ml pouch
1 kg
200 gr
500 gr
250 gr
500 gr
250 gr
250 gr
500 gr
250 gr
100 gr
500 gr
250 gr
100 gr
500 gr
500 gr
100 gr
720
275
150
145
74
31
1695
60
8
5
105
22
59
30
79
40
36
62
33
14
71
39
16
40
45
10
Introduction
Growth
Maturity
Decline
Sumul is at the growth stage of the product life cycle and our company
also create the new idea and launching new product time to time and
increasing sales every time.
Channel of distribution
DISTRIBUTION CHANNEL OF LIQUID MILK
Promotional ACTIVITIES
Advertisement:
Here advertising is done through hoardings, banners, wall painting,
newspapers, and stickers etc. Sumul dairy spend nearly 20 to 25
lakh on the advertisement.
The contract of
advertisement is with the Venus ads.
Healthy Baby Contest since 1992
Paneer Show:
Education Programs:
House Visits:
introduction
Sumul believes that the most significant resource is its Human Resource
and Sumuls Success in the long run depends very much on the quality of
its human resources.
HR Objectives:
Organization structure
Selection process
Executives:
Written Test
Aptitude
test
Subject
test
Group
Executives:
Written Test
Final interview
Final selection
Employee welfare
Labour welfare means anything done for the comfort and
improvement. Intellectual or social of the employees over and above
the wage paid which is not a necessity of the industry
Intra mural welfare
Extra mural welfare activity
Convenience and comfort
activity of Sumul:
of Sumul:
Transportation
during the work
Roads, lighting, garden
Washing facilities
Communication facility
Store & Drying facility
Canteen facility
Security
Rest room
Training and development
programs
First aid facility
Vehicle parking space
Accommodation
Vehicle loan
Uniforms, Shoes and
Raincoats
House rent recovery
Production planning
Material requirement planning
Store finished goods and raw material
Quality control
Packaging
Painting of pack product
Transport to Marketplace
Washing and cleaning of equipments, regular maintenance of
machine and other equipments.
Cilling Centre
km distance from surat
Production process
Production process at SUMUL dairy is derived into two main stages.
They are as follows1. Process flow from Village to Chilling Centre Level
2. Dairy plant to Market Level
2.
Place
Capacity
Employees
Distance
From Surat
SUMUL DAIRY
Surat
5 Lakh LTPD
591
0 km
Bajipura
Chilling
Centre
Bajipura
(B.C.C.)
3 Lakh LTPD
113
50 km
Navi Pardi
Chilling Centre
Uchchhal
Chilling Centre
Nizer Chilling
Centre
Chasvad
Chilling Centre
Navi Pardi
(N.P.C.C.)
Uchchhal
(U.C.C).
Nizer
2 Lakh LTPD
66
25 km
1 Lakh LTPD
49
105 km
63,000 LTPD
16
175 km
Chasvad
30,000 LTPD
100 km
Dediapada
(C.C.C.)
Dediapada
30,000 LTPD
135 km
Chilling Centre
Sumuldan
Factory
(D.C.C.)
Chalthan
(S.D.F.)
200 MT PD
96
18 km
During the visit to the production plant we have done micro motion study of a
worker whose work was to take the milk pouched from the machine and the
keep them on carate, which uses to come serially on the belt conveyors. The
position of the person was such that it to very less time.
The pouches of 500 ml were filled in Polly bags, sealed and ready pouches
were thrown though the pouch-filling machine.
The entire process was completed in 18 sec.
Quality policy
SUMUL DAIRY ARE DEVOTED, DEDICATED AND MOTIVATED WORKFORCE
TRAINEDTO ENSURE CONSISTENT SUPPLY OF GOOD QUALITY AND SAFE MILK
AND MILK PRODUCTS TO ACHIEVE HIGHEST LEVEL OF CUSTOMER
SATISFACTION.
SUMUL WILL ACHIEVE THIS BY MONITORING AND UPGRADATION OF
PROCEDURES AND PROCESS APPLYING SCIENTIFIC INNOVATIONS AND STATE
OF THE ART TECHNOLOGY AND REMAIN ECOFRIENDLY QUALITY AND FOOD
SAFETY MANAGEMENT SYSTEM.
ENVIRONMENT POLICY:
Comply with all applicable environmental legislation, regulations and
other requirements.
Control Plant operations to conserve natural resources such as water,
electricity and fuel and prevent pollution
Continues improvement of environmental performanceCreating
awareness towards environmental issues among
suppliers and stake holders
Support services
Maintenance
Packing
Maintenance:
At SUMUL, there is a strong maintenance procedure on raw
materials & final products, because such milk products should be
maintain in such way they maintains their quality for the long
period of time.
Packing:
Quality
Milk Tankers :
Pipeline:
Trolleys:
Crates Trolleys
Cans Trolleys
Plastic Tube
Belt Conveyors:
Trucks (Tempos):
Sumul
13
On contract
11
70
Belt Conover
Crates
40,000
Cans :
40 Liter.
250
20 Liter.
25
Crates Trolleys
50
Cans Trolleys
10
Plastic Tube
35,000
Plant location
From the study of the above diagram, we can see that Sumul has
made a continuous progress in their profit making figures.
The present turn over of the firm is 790 crores
which is 90 crores more than the profit of the
previous year.
Debenture Redeemable:
16,85,26,228
4,54,500
Loans:
42,32,87,520
27,08,078
2,05,79,442
40,00,00,000
Issuing shares
10,00,00,000
4,23,67,200
Cost system
Cost is one of the main factors affecting finance department.
There are lots of control techniques through which companies
can control their cost.
Cost Structure of Product:
Production cost
+ Transport expenditure
+ Profit Margin
+ Commission
-----------------------------Cost
Payment process
Collection of sales bills & sales data
Data verification with sales information
Feed concern data in computer
Feed duration data in computer
To pass duration entry to the computer.
Liabilities
Assets
10,00,00,000
Net Profit
Assets
Investments
Stock
42,72,01,141
4,97,46,578
48,05,07,794
32,96,97,582
95,92,51,961
2,13,60,442
8,40,61,16,108
Working capital