Hospitality and Tourism Research
Hospitality and Tourism Research
Tourism Research
The beginnings of
Research
Pope/Priest
tradition
knowledge of the heart
knowledge of the body - rational
thinking
Magicians
observation
philosophers
scientists
scientific knowledge based on
natural sciences - that is man in
relation to environment
In the
hospitality/tourism
industry research
social science
focuses on:
natural science
non-science (religious)
pseudo-science (palmestry)
horoscope (faith)
Assumptions
Classical theory - people are
working because of pay
Systems theory - people are
happy working not only because
of pay but the treatment they get
from the management
Cultural theory
describe
analyze
predict
control
Research requires...
TIME
TALENT
ATTITUDES
MONEY
Overview of Tourism
Research
TYPES OF TOURISM
RESEARCH
Research Objectives
and Research Types
Exploratory Research
Descriptive Research
To provide an accurate profile of a
group
to describe a process, mechanism or
relationship
to give a verbal or numerical picture
of...
To find information to stimulate new
explanations...
To present basic background
information or a context
Explanatory Research
To determine the accuracy of a
principle theory
to find out which competing
explanation is better
to advance knowledge about an
underlying process
to link different issues or topics
under a common general statement
Methodology
What design?
descriptive
exploratory
explanatory
What technique?
Case study
experiment
survey
Purposive
non-purposive
Importance of Topic
Selection
Approach it with caution
Most important consideration in
selecting a topic is to make sure
it is the one that you will enjoy
working with
Problems usually
encountered in topic
selection
POINTERS
Target audience - (population) those
people who will be surveyed/those
about whom the study is conducted
Population must be of reasonable size
Good thesis question must be
researchable
Research Questions
Should relate to aspects of the
industry with which you are a part
The end result of your research
needs to be contribution to the
industry