Core Competency Presentation-Strategic Management
Core Competency Presentation-Strategic Management
Overview
What are core competencies and why are
they important
Identifying your core competencies
Developing core competencies
Organizational
competencies
Functional capabilities and experience a firm
possesses by virtue of the way it integrates and
blends the individual skills of its personnel to
achieve a benefit. Examples :
Workers with knowledge and experience in receiving
Table stakes.
Certain competencies are required by all
organizations in order to operate effectively
and carry out their mission.
These fundamental competencies are called
table stakes.
They define the standard level of competency
needed to sustain operations
Fundamental
Marketing-provides the customers and clients
competencies
Operations/ production- provides the products
and/or services
Human resources- provides the personnel
Fund raising- provides supplementary income
Administrative- provides essential support
Accounting/ book keeping- provides financial
control
Payroll- Provides paychecks
Marketing skills
Production/ operations
Personnel with knowledge and experience in:
skills
The production of the product or the
Human
resource
skills
Personnel with knowledge and experience in:
Interviewing prospective employees and managers.
Hiring and indoctrinating employees and managers.
Determining the compensation for employees and
Administrative skills
Personnel with knowledge and experience in:
Invoicing and bill paying.
Facility maintenance and repair
Customer service and phone answering
Defining a core
competency
A bundle of skills that enables an organization to
competence is miniaturization.
Federal Express- benefit is on time parcel delivery and
core competence is logistics management.
Rosecrans- benefit is freedom from addictive behavior
and core competence is adult and adolescent education.
Carpenters Place- benefit is a changed lifestyle and the
core competency is customized client case management.
Identifying your
organizations core
Not all organizations possess core
competencies
competencies.
Apple doesn't just want you to think differently about their products. It
wants you to redefine the buying experience.
Visit an Apple store, and you'd almost think that it was designed more
to create a clubhouse for Apple enthusiasts than to actually sell the
company's products. Consumers enter a store, check out Apple's new
products, attend a workshop, and sit in on a presentation or in-store
concert. Get immersed in the Apple culture, and when you're ready,
Apple will sell you a piece of the experience to take with you. Microsoft
(Nasdaq: MSFT) wants to create a similar experience with its own
chain of stores. Good luck with that, Mr. Softy.
What is the core competency of WALMART
1) Low cost operations and hence low prices 2) Better use of JIT
and other
technologies 3) Streamlined systems and technologies to maintain
communication ...
What IS THE CORE COMPERENCY OF V-Gurad?
Identifying your
organizations core
competencies
Develop an inventory of your organizational
competencies
Use the core competency tests to determine
Develop an inventory of
Identify organizational
the benefit from each competency
your
Examples:
competencies
The customer benefit from experience in
providing youth recreational programs is
constructive youth development.
The benefit from knowledge and experience
in controlling costs is a reduction in
operating expenses.
Develop an inventory of
Separate
the competency from the product
your
organizational
or service. Examples:
competencies
The competency associated with providing youth
recreational programs is youth education. The
purpose of education is to change behavior and
that is what the recreational programs want to
achieve.
Inventory of
Competencies
Competency: Workers with knowledge and
experience in providing youth recreational
programs.
Benefit: constructive youth development.
Competency: youth education.
Competency: Workers with knowledge and
experience in
controlling costs.
Benefit: reduction in operating expenses.
Competency: financial management.
Developing Core
Management commitment- developing
Competencies
core competencies takes time
Focus- define the competencies needed
People with appropriate skills
Train current personnel
Recruit personnel with needed skills