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  • Presented by Shahid Ali Warsi 14MBA-IB-09

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    Flipkart is an Indian e-commerce company founded in 2007 that has become the largest online retailer in India. It started by selling books due to their lower transaction size and ease of shipping. Over time, Flipkart expanded its product catalog and launched its own brands and acquired companies. It pursued a strategy of providing a delightful customer experience through great customer service, an easy-to-use website, and cash-on-delivery payments. Flipkart's success is attributed to its strong brand value, focus on the user experience, and capitalizing on the growth of online retail in India despite threats from competitors.

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    strategies of flipkart

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    flipkart

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    Flipkart is an Indian e-commerce company founded in 2007 that has become the largest online retailer in India. It started by selling books due to their lower transaction size and ease of shipping. Over time, Flipkart expanded its product catalog and launched its own brands and acquired companies. It pursued a strategy of providing a delightful customer experience through great customer service, an easy-to-use website, and cash-on-delivery payments. Flipkart's success is attributed to its strong brand value, focus on the user experience, and capitalizing on the growth of online retail in India despite threats from competitors.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
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    280 views16 pages

    Presented by Shahid Ali Warsi 14MBA-IB-09

    Uploaded by

    shahid khan
    Flipkart is an Indian e-commerce company founded in 2007 that has become the largest online retailer in India. It started by selling books due to their lower transaction size and ease of shipping. Over time, Flipkart expanded its product catalog and launched its own brands and acquired companies. It pursued a strategy of providing a delightful customer experience through great customer service, an easy-to-use website, and cash-on-delivery payments. Flipkart's success is attributed to its strong brand value, focus on the user experience, and capitalizing on the growth of online retail in India despite threats from competitors.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
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    of 16

    Presented by

    SHAHID ALI WARSI


    14MBA-IB-09

    Contents:
    About the Company : Flipkart
    Vision and Mission
    Investments
    Strategic Choice
    Corporate Level Strategy
    Business Level Strategy
    Marketing Strategy
    Flipkart Success Mantra
    Conclusion

    About the Company :


    Flipkart
    Is an e-commerce company founded
    in 2007.
    Founded by Sachin Bansal and Binny
    Bansal.
    Registered in Singapore and operates
    in India, where it is headquartered in
    Bangalore.
    Business was formally incorporated
    in October 2007.
    First sold the book LEAVING

    flipkart- Indias largest Online


    bookstore!!!
    Top 30 Websites in India.

    11.5 million titles available.

    8 million visits every month.

    33000 current team strength .

    30000+ items shipped per day.


    Indias first Billion dollar Internet
    company.

    VISION & MISSION


    VISION - TO BECOME AMAZON OF INDIA
    MISSION - PROVIDING A DELIGHTFUL
    CUSTOMER EXPERIENCE

    INVESTMENTS
    2009: $1 million from Accel Partners
    2010: $10 million from Tiger Global
    2011: $20 million from Tiger Global
    2012: $150 million from Naspers, Tiger Global and Accel
    Partners
    2013: $360 million in two phases:
    2013, July: $200 million from Naspers, Accel Partners,
    Tiger Global and Iconiq Capital
    2013, October:$160 Million from Dragoneer Investment,

    In May 2014, Flipkart received $210


    million from DST Global, in July 2014
    it raised $1 billion led by existing
    investors Tiger Global and South
    Africa's media groupNaspersand in
    May 2015 it raised $550 million from
    some of its existing investors.
    Flipkart's last fundraising round in
    May 2015 had pegged its valuation
    at $15 billion

    STRATEGIC CHOICE

    STARTED SELLING BOOKS

    WHY BOOKS WERE THE FIRST


    CHOICE?
    LOWER TRANSACTION SIZE
    BETTER SHELF SIZE
    SHIPPING AND HANDLING OF BOOKS
    IS EASY
    TO EMERGE AS A PIONEER IN BOOK
    RETAILING RATHER THAN
    VENTURING COMPARISON SHOPPING
    ENGINE

    Corporate level strategy


    2010:We Read, a social book discovery tool
    2011: Mime360, a digital content platform company.
    2012: Letsbuy.com, an Indian e-retailer in
    electronics. Flipkart has bought the company for an
    estimatedUS$25 million. Letsbuy.com was closed
    down and all traffic to Lets buy has been diverted to
    Flipkart.
    2014: AcquiredMyntra.comin an estimated20
    billion (2,000crore, aboutUS$319 million) deal.
    2015: Flipkart acquires a mobile marketing start-up
    Appiterate as to strengthen its mobile platform.

    Business Level Strategy


    In 2007, Flipkart started with selling books.
    The first book sold at flipkart.com was John
    Woods' Leaving Microsoft to Change the
    World Today
    In 2010, they added to their catalogue, media
    (including music, movies and games) and
    mobile phones and accessories
    In 2011, product launches included cameras,
    computers, pens & office supplies, computer
    accessories, home and kitchen appliances,
    personal care, health care, gaming consoles,
    audio players and televisions.

    In 2012, product launches


    includes health & beauty
    products, Life style products
    which includes watches, belts,
    bags & luggage.
    In July 2012 Flipkart announced
    the launch of its in-house brand
    Digiflip. Digiflip is a brand of
    digital accessories with products
    like laptop bags, laptop sleeves
    and camera bags among others.
    2014: Automobile components

    Marketing Strategy
    Flipkart has been mostly marketed by word of mouth
    advertising.
    Customer satisfaction has been their best marketing
    medium.
    Flipkart very wisely used SEO (Search Engine
    Optimization) and Google Ad-words as the marketing
    tools to have a far reach in the online world.
    Flipkart.com official Face book page has close to 53
    lakh likes.
    Kids were used to create the adverts to send out the
    message - if a kid can do it, you can also do it.
    All in all to create a great customer experience.

    Flipkarts Success MANTRA !

    Great customer service Flipkart users are more satisfied than


    that of their competitors. Great customer service has been
    its hallmark.
    Easy to use website, hassle free payment system. The user
    interface is sleek and easy to use.
    Cash on delivery/Card on delivery mode of payment. This has
    been a major instrument in Flipkarts success. Almost 60% of
    its sales happen through this mode. Cash on delivery created
    trust in the minds of Indian customers who were always
    weary of making payments online.
    Focused on user experience. Every other e-commerce site,
    tried to cram the maximum of amount of information
    possible into every single page where as Flipkart focused on
    providing only the relevant info.

    SWOT ANALYSIS
    Strengths:

    Weaknesses:

    1.Strong Brand value


    1.Free shipping costs
    2.Own Logistics Arm e 2.No control over small
    kart
    value orders
    3.Own Online payment 3.Less reach as compared to
    gateway solution Payzippy
    physical book stores.

    Opportunities:

    Threats:

    1.Online
    fashion
    and 1.From competitors like
    apparel business
    Amazon,
    Snapdeal,
    2.Providing
    logistics Indiaplaza, Homeshop18 etc.
    services to its competitors.
    3.Growth in online retail
    sector in India

    Conclusion
    Flipkart, the first billion dollar Internet company
    from India is the leading online store in the
    nation. Now that Amazon is reportedly entering
    India in early 2012, this news becomes even
    more significant, considering that Amazon has
    previously, and unsuccessfully, tried acquiring
    the company, with Flipkart demanding a very
    high buyout price. With online retail industry in
    India pegged to reach $1.5 billion(2015), sources
    suggest that e-commerce is just hotting up in
    India and we may soon seen many more Internet
    companies achieving similar success.

    THANK YOU

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