Social
Social
Power of Prejudice
Reported by Krizzel Mae M.
Dela Cruz
Prejudice is a
learned trait. You're
not born prejudiced;
you're- Charles
taught
it.
R. Swindoll
PREJUDICE
It is preconceived
negative judgment of a
group and its individual
members.
It is an attitude is a distinct
combination of feelings,
inclinations to act, and
ABCs of ATTITUDES
A FFECTS (Feelings)
B EHAVIOR TENDENCY (Inclination to
Act)
C OGNITION (Beliefs)
A PREJUDICED PERSON
may dislike those different from
self and behave in discriminatory
manner, believing them ignorant
and dangerous
DISCRIMINATION
Unjustified negative behavior toward
a group or its members.
It often has its source in prejudicial
attitudes.
STEREOTYPE
A belief about the personal
attributes of a group of people.
It is sometimes over generalized,
inaccurate and resistant to new
information. Such generalizations
could be more or less true.
Prejudice is to
Negative
ATTITUDE,
Discrimination is to
Negative
BEHAVIOR
RACISM
An individuals prejudicial attitudes
and discriminatory behavior toward
people of a given race,
Institutional practices (even if not
motivated by prejudice) that
subordinate people of a given race.
SEXISM
An individuals prejudicial attitudes
and discriminatory behavior toward
people of a given sex.
Institutional practices (even if not
motivated by prejudice) that
subordinate people of a given sex.
2 COMMON FORMS OF
PREJUDICE
1. RACIAL PREJUDICE
2. GENDER PREJUDICE
IS RACIAL PREJUDICE
DISAPPEARING?
Today the question would seem
bizarre, because such blatant
prejudice
has
nearly
disappeared. People of different
races also now share many of
the
same
attitudes
and
aspirations, notes Amitai Etzioni
(1999).
AUTOMATIC PREJUDICE
Automatic prejudice. When Joshua Correll and his colleagues invited people to react quickly to people holding either a
gun or a harmless object, race influenced perceptions and reactions
GENDER PREJUDICE
GENDER STEREOTYPES
From research on stereotypes, two
conclusions are indisputable: Strong
gender stereotypes exist, and, as often
happen, members of the stereotyped
group accept the stereotypes. Men and
women agree that you can judge the
book by its sexual cover.
Remember that stereotypes are
generalizations about a group of people
and may be true, false, or
overgeneralized from a kernel of truth.
SEXISM
GENDER DISCRIMINATION
Is gender bias fast becoming extinct
in Western countries? Has the
womens movement nearly completed
its work? As with racial prejudice,
blatant gender prejudice is dying, but
subtle bias lives. One such bias can be
seen in analysis of birth
announcements (Gonzalez & Koestner,
2005). Parents announce the birth of
their baby boys with more pride than
the birth of their baby girls.
social dominance
orientation
A motivation to have ones
group dominate other social
groups.
Socialization
our acquired values and attitudes. The
influence of family socialization appears in
childrens prejudices, which often mirror those
perceived in their mothers (Castelli &
Authoritarian personality - A
personality that is disposed to
favor obedience to authority and
intolerance of outgroups and those
lower in status.
ethnocentric - Believing in the
superiority of ones own ethnic and
cultural group, and having a
corresponding disdain for all other
groups