Professional Documents
Culture Documents
Khidmat - The Service
Khidmat - The Service
Key Partners
1. Consumer
2. Distributor
3. Principle
Key Activities
Value Proposition
Customer
Relationships
1. Consumer of Products
2. Distributor of Products
3. Principles of Products
Channels
Call Center
Marketing /Sales Team
Dev & maintenance
Server
1. Distributor
2. iOS APP store
3. Android Play Store
Cost Structure
1. Call Center
2. Marketing
3. Server maintenance/Development
Customer Segments
Revenue Streams
1.
2.
3.
4.
Current Situation
Service EngineersBrand A, B C
Proposed Situation
KHIDMAT- The Service APP
Quality of
Service
Product
Marketing
Increase in
Business
Real
Time
contact
with
Brand
Customer
Engineer
Engagem
ent
Focus on
Target
Consume
r
Traction
towards
nonconsumer
s
Faster TAT
Reduction
in
Marketing
spend
Clear
Roadmap
Address
all
Quick &
Brands
Simple to
on a
use
single
ion
click
t
c
sa
n
a
Tr
d
e
dd
A
ue
Val
Scale-Up
With Third
Parties
Advise
protection
from
Competitio
n
Economic
al cost
structure
Compa
ny
Offer
Switch
option to
consumer
Recurrin
g
revenue
Data on
Demand
Real-time
service
evaluatio
n
Consum
er
Richer
experien
ce
ROI on
marketin
g
Manpower
Optimisati
on
Target
audience
Principle
Easier
Switch
option
ELIMINATE
Which of the factors
that the Industry takes
for granted should be
eliminated ?
Call center
A new
Value
curve
CREATE
Which factors should be
created that the
Industry has never
offered ?
Real-Time Engagement
RAISE
Which factors should
Engagement with non-custome
be raised well above
Industry Standards ?
HR/Operational
Issues
High cost of
Advertising
High cost of
manpower across
UAE
Difficult to segment
and target customers
Low productivity of
Engineers
Transparent
review system