Aviation Industry - Marketing Strategy
Aviation Industry - Marketing Strategy
Aviation Industry - Marketing Strategy
Jayesh Goswami
Dhru Kanwar
Industry Analysis
Brief Introduction Boeing And Airbus S.A.S
Industrial Analysis
Competition Analysis
SWOT Analysis
Marketing Strategy
Founded in 1916 by
William E. Boeing in
Seattle,
Washington.
In 1997, Boeing
merged with
McDonnell Douglas.
The world's largest
aerospace and
Defense Company.
Boeing has
customers in more
than 90 countries
around the world.
Boeing employs
Commercial Aircraft
Passenger Aircraft
Large Civil
Aircraft( LCA)
Cargo Aircraft
Evaluation of Competitors
m
75
.
4
n6
Typical seating
x
Range1
5
000 km
RR-Tr
ent
XW B
325
RR-T
r
XWB ent
Win
pa
s
g
Ma
6
d1
a
ylo
a
xp
es
n
to
800+
42
25%
Orders
Customers
2016
Ra
ng
Typ
ical
sea
tin
gx
m
5
7
.
79
n
pa
s
g
in
544
W
(4-c
lass
Ove
rall
leng
th72
RR
Tren
.72
9
t
e15
200
km
00
RR
T
900 rent
A380
Most profitable, most
comfortable way to transport
more people
A take-off or landing every
3 minutes
319
193
18
Orders
Deliveries
Customers
Data to end June 2016
2016
B-777
Passenger
capacity
3 class - 266
Wingspan
212 ft 7 in / 64.8 m
Length
209 ft 1 in / 63.7 m
Height
61 ft 9 in / 18.8 m
Cabin width
19 ft 3 in / 5.86 m
Engines
GE90-110B1L
Thrust
110,760 lbs
Maximum range
Cruising speed
(Mach)
0.84
Cruising altitude
43,100 ft
B-787
Passenger
capacity
3 class 210-250
Wingspan
172 ft 7 in / 57 m
Length
209 ft 1 in / 63.7 m
Height
62 ft 9 in / 17 m
Cabin width
19 ft / 5.49 m
Engines
GE90-110B1L
Thrust
63600 lbs
Maximum range
Cruising speed
(Mach)
0.85
Cruising altitude
43,100 ft
Marketing Strategy
Agent
Training
Product
Computer Reservation System, In-flight System
Development
Flight Scheduling System, Yield Management System
Market Research
In-flight
Training
Baggage Tracking
System
Information Technology
Communications
PROCUREMENT
Route Selection
Passenger Service
System
Yield Management
System (Pricing)
Fuel
Flight Scheduling
Crew Scheduling
Facilities Planning
Aircraft Acquisition
INBOUND
LOGISTICS
Ticket Counter
Operations
Gate Operations
Aircraft
Operations
On-board Service
Baggage Handling
Ticket Offices
OPERATIONS
Baggage System
Flight
Connections
Rental Car and
Hotel Reservation
System
OUTBOUND
LOGISTICS
Promotion
Advertising
Advantage
Program
Travel Agent
Programs
Group Sales
MARKETING
AND SALES
SERVICE
Marketing Strategy
787
Marketing Strategy
A350 business class
Marketing Strategy
Growth
19580
20000
10000
Global
Aircraft Fleet
Replacement
30000
20240
12830
6750
---------
---------
40000
33070
Stay in Service
Beginning
-2016
Projection
-2035