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FEASIB
FEASIB
PASTA
Staple food of traditional Italian cuisine.
A noodle made from an unleavened
dough of a durum wheat flour mixed with
water or eggs.
Generally a simple dish but comes in
many varieties.
PRODUCT VARIATION
Adobo
Bicol Express
A savory dish alluring to enthusiasts of spicy food, Bicol
express will certainly captivate your taste buds as well
as provide you with more vitamins and minerals.
PRODUCT VARIATION
Caldere
ta
Dinugua
n
Sisi
g
TARGET MARKET
WHO: UST Students, employees, and visitors with
average daily allowance of P100.00 P200.00.
WHEN: Everyday from 8:00 am 7:00 pm
WHERE: UST Carpark
SURVEY RESULTS
100
SURVEY RESULTS
TOP 5
VIANDS
Adobo
32.63 %
Sisig
24.21%
Dinuguan
9.47 %
Caldereta
8.42 %
Bicol Express
6.32 %
SURVEY RESULTS
RANKING OF PREFERRED FEATURES TO BUYING NEW
PRODUCTS
1)Taste (33%)
2)Price (22%)
3)Product Presentation (19%)
4)Location/Convenience (12%)
5)Friends with the Seller (9%)
6)Packaging (5%)
SURVEY RESULTS
MOST FREQUENTLY VISITED PASTA STORES INSIDE AND
OUTSIDE UST
1)Pasta Boy
2)Shakeys
3)Happy N Healthy
4)Sbarro
Adobo
Bicol
Express
Caldereta
Dinuguan
Sisig
TOTAL
Demand Survey
Results
Appropriated
Demand/ in
Decimal
Percentage
Annual
Demand
32.63%
40.26%
752,458
6.32%
7.79%
8.42%
10.39%
9.47%
11.69%
24.21%
29.87%
81.05%
100%
145,595
194,189
218,486
558,269
1,868,997
Product
Name
Adobo
Pasta
Bicol Express
Pasta
Caldereta
Baked Mac
Dinuguan
Spaghetti
Sisig
Carbonara
Cost
43.00
54.00
50.00
50.00
50.00
80.00
80.00
Mark-up
Price
60%
70.00
90.00
80.00
DEMAND
Percentage
of Patrons
Participatin
g such
Frequency
Patrons
Practicing
such
Frequency
X Number of
Orders per
Month
Everyday
2.53%
1,135
Once a
Week
35.44%
Twice a
Week
Market Share:
44,847
X Number of Total Orders
Months in a
Year
Annually
per
Frequency
30
12
408,600
15,895
12
762,960
17.72%
7,948
12
763,008
Once a
Month
29.11%
13,057
12
156,684
Twice a
Month
15.19%
6,812
12
163,488
2,254,7
40
Feb
Mar
Apr
May
Jun
Jul
Aug
Sept
Oct
Nov
Dec
120000
100000
80000
60000
40000
20000
Dinuguan Spaghetti
10
Sisig Carbonara
11
12
Dinuguan Spaghetti
10
Sisig Carbonara
11
12
IN SUMMARY
Product
907,758
PHP 63,543,060.00
175,644
PHP 14,929,740.00
234,268
PHP 18,741,440.00
Dinuguan
Spaghetti
263,579
PHP 21,086,320.00
Sisig Carbonara
673,491
PHP 53,879,280
2,254,740
PHP
172,179,840.00
Bicol Express
Pasta
Calderata Baked
Mac
Total
TOWS ANALYSIS
Strengths
Weaknesses
Lacks innovation
High operating expenses
Have a purchase
commitment with
suppliers
Be flexible for customer
needs
Maintain good quality
Opportunities
Flourishing business of
franchising
Technological advances
Customer Loyalty
Rising prices of
competitors
Threats
Rising prices of raw
materials
Ease of access to home
made pasta recipes
Threats of new entrants
Changes in consumers
TOWS ANALYSIS
Strengths
Weaknesses
Unique
Owner is a first time
Affordable
entrepreneur
Promotes Filipino dishes
Easy to get spoiled
Availability of ingredients
Opportunities
Paper-based food
container
New concept of pasta
Attractive promotions of
the product
New and unique
variation of pasta sauces
Threats
Competitors are wellknown
Consumers that dont
eat Filipino dishes
MARKETING STRATEGY
Formation of own marketing
strategy
MARKETING STRATEGY
Demography:
Total Population: 395, 111
Social Class
Middle Class