Professional Documents
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BRM CH 20
BRM CH 20
Analysis:
Descriptive
Statistics
2
0
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EXHIBIT 20.1
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Tabulation--Frequency Table
FREQUENCY DISTRIBUTION/TABLE A grouping of data
into mutually exclusive classes showing the number
of observations in each class.
Suppose Ms. Ball wanted to
summarize last months
sales by location. We can
classify the vehicles sold
last month according to
their location using the
following frequency table.
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Bar Charts
BAR CHART A graph in which the classes are reported on
the horizontal axis and the class frequencies on the
vertical axis. The class frequencies are proportional to the
heights of the bars.
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Found
by
52/180
40/180
45/180
43/180
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Pie Charts
PIE CHART A chart that shows the proportion or
percent that each class represents of the total
number of frequencies.
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Cross-Tabulation
Address research questions
involving relationships among
multiple categories.
Cross-Tabulation Table of car sales by location and car type
Car Type
Location
Kane
Olean
Sheffield
Tionesta
Total
Sedan
20
17
17
14
68
SUV
21
8
11
17
57
Total
52
40
45
43
180
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2-11
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2-12
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2-13
Describing Relationship
between Two Variables
When we study the relationship
between two variables we refer to
the data as bivariate.
One graphical technique we use to
show the relationship between
variables is called a scatter
diagram.
To draw a scatter diagram we one
variable along the horizontal axis
(X-axis) of a graph and the other
variable along the vertical axis (Yaxis).
We usually put the variable
(dependent) that can be affected
by the other variable
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4-14
Positively Related
Not Related
Negatively Related
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4-15
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4-16
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4-17
Cross-Tabulation
Cross-Tabulation
Addresses research questions
involving relationships among
multiple categorical variables.
Contingency Table
A table used to classify sample
observations according to two or
more identifiable characteristics.
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Our Four-Legged
Family
Do men and women
treat their four-legged
Members
family member
differently?
Females are more
likely to have their
pet sleep in their bed
and buy them a
holiday present.
Males are more likely
to buy a birthday
present, cook
something special for
them, and take them
to work.
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Statistical
Packages
Spreadsheets
Excel
Statistical
software:
SAS
SPSS
(Statistical
Package for
Social
Sciences)
MINITAB
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