Demand Planning
Demand Planning
Demand Planning
PLANNING
Group 09
Neha Parekh (151430)
Nidhi Mehta (151431)
Nirali Lakdawala (151432)
Rahul Reddy (151435)
What is
Demand
Planning?
Traditional
approach vs
new
Global Sourcing
Longer lead-times
Increased Demand Volatility
Faster Product Lifecycles
More choices & new competitors
Fewer Resources, People, Capacitydoing more
with less.
More Full
Container
Increased
Inventory Risk
Traditional
Approach =
Disconnecte
d
Sales
Forecasts/Quot
as
Marketing
New Products
Budge
t
Manual
processes
E-mail
overloa
d
Invento
ry
Plannin
g
Multiple,
non-integrated
systems
Manufacturing
Capacity/Scheduli
ng
Data Characteristics:
Variability
Volatility
Volume
90% of data is generated in last 5
years.
Type of Data:
Type of
Data
Structured Data:
High volume but stratified and
ordered : Point-of-sale
information, customer
information
Unstructured Data:
No strata, no defined field :
Weather forecasting, traffic
data
Demand
Planning
cycle
Kind of
Business
Strategy:
Effective v/s
Responsive
SEASONAL
TREND
9
14
12
ALL ABOUT
DEMAND
PATTERNS
10
5
3
0
Jan
0
Jan Feb Mar Apr May Jun
Growth
Jul
Decline
Seasonal
Static
CYCLICAL
RANDOM
10
Cyclical
ALL ABOUT
DEMAND
PATTERNS
12
10
5
4
1
0
Jan Feb Mar Apr May Jun
Jul
Random
0
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug Sep
Oct
Nov Dec
Cyclical
Technology
A
Successful
Analytics
requirement
Advantages
of Demand
Planning
Recent
Trends
Walmart
Example
Challenges
faced in
Demand
planning
References
Demand
Planning
Makes
running a
business a
little bit
easier
THANK YOU