Strategy - Apple Inc - Project PPT (Recovered)
Strategy - Apple Inc - Project PPT (Recovered)
Business
STRATEGY APPLE
INC.
Product Include the iPhone, iPad, MAC, iPod and Apple TV.
Differentiation strategy.
Focuses on high quality and innovation.
Offers strong graphic performance with great design.
Business Level Creates brand loyalty.
Strategy
Innovation focuses on superior quality and innovation.
Business
Strategy
Se
Org tting
Ob aniz
jec atio
tive n
s s
Ev
Orgaluati
En aniz ng the
viro atio
nm nal
ent
Se
Qu tting
Tar antita
get tive
s
Pe
An rform
aly anc
sis e
Ch
Str oice o
ate
gy f
7
Business Apples Product Portfolio
Strategy
RT UNITI
OPPO
ES
By Jayesh Goswami WMG 24- R No 242005 9
Apples Strategy
Implementation
1. Developing an organization having potential of carrying out
strategy successfully.
Formulate and
implemented Robust
2. Disbursement of abundant resources to strategy essential Strategy on Innovation
activities. and product
distinctiveness
Huge funds disbursed on
R&D
R&D
Generous employee
5. Linking reward structure to accomplishment of results. benefits program
Empowered
leadership at all level
to ensure high
6. Making use of strategic leadership growth
(Sup
r t e n sity - Breakneck product/technology lifecycle pace
In - Products based on standardized components, difficulty in
plier
) R iv alry diferentiation
of e
it h in th Barg
a
w Pow ining
stry
Indu er
(Cus Buyers
New Entrants Threat to m
e r)
Business
Strategy
Economies of scale
- Outsource to OEMs for production Thr Buyer Power
+ Several large, entrenched players o e at Consumer dependence on computers, high
f N
with well established brand loyalty ew demand
- Convergence of mobile devices, - Varying needs, latest and greatest v. just good
mobile phone makers entering Ent enough
market ran
- OEM forward integration s t + Difficulty of switching to/from proprietary
platforms
M
ar
gi
Research & Development expenditure increased about 66%
n
Patent filing protection of important inventions and innovations in the US and worldwide
Positive relationships with suppliers EICC member, working to improve working conditions, created and
enforces a Supplier Code of Conduct. 1
n- ts
Business
o
1- uc
Strategy
M
Delegate raw save money on and costs of disposal. Ap ion rty Ex d or e i
Retail a n
a
t p d a -
Apple Stores/ ac t an In in
r
materials costs of build. ts .
Locations/Flagship er 1 s d rm
gi
Authorized Retailers t c
e e n e
acquisition Offer Internal design Stores Living ads In ith de t e f g io e t
n
supervision to OEM Design and working to maintain w clu ec t d ma ltat o d
with strong branding
partners who carry conceptualize standards over In rot ins e i su t
presentation of products
and image promotion. P ga tiv on ion
out acquisition products Secretive & Selective a osi C tat
internally for sale. p ee sul
Unveilings Creation
Direct shipment ship Fr n g.
products from China to
of hype and co illin
suspension around b
consumer to minimize
product launches.
inventory buildups in
costly locations.
iPhone 3GS.
The introduction of the Macintosh
iPode
iTunes is introduced
The iMac
Apple Computers is born
Innovation
Business
Strategy
Time Line
Financial Analysis on Economic Profit-
Business Apple Inc.
Strategy