KFC
KFC
KFC
C leanliness
H ospitality
A ccuracy
M aintenance of Facilities
P roduct Quality
S peed of Service
Current Products Review
KFC McDonalds
Spicy Products Burger and French Fries
Pakistani people like spicy products instead of boiled
food
Arabian Rice and Zinger Burger Big Mac
Local Staff and Highly Qualified because local staff can Its Staff consist of simple Graduates and give them
better deal with the customers training
KFC uses Top to Bottom and Bottom to Top Approach in McDonalds Uses Top To Bottom Approach.
Management.
Strengths
Brand Equity
KFC secret recipe of 11 herbs and species
Very strong internationally
Strong Franchises all over the world
Interactive relationship marketing
Strong trademarks recipes
Ranks highest among all chicken restaurants
Chains for its convenience and menu variety
Largest multi-branded restaurant in the world
KFC SWOT Analysis
Weaknesses
Opportunities
They have the opportunity to expand their sweet products
They can open more outlets to get maximum market
share
They can open temporary outlets in peak season in the
hill stations like naran, kaghan, swat etc.
They can capture more customers by decreasing the price
of their products
Updating their restaurants, Balanced menu, customer
focus and Increase delivery service
KFC SWOT Analysis
Threats
Rated 83 out of 100 in terms of competitiveness
Increasing inflation rates directly affect menu prices
Supermarkets and new competitors
Health Trend away from fried foods
Changing customer demands
Some international events badly affected the market of KFC in Pakistan
like IRAQ and AFGHAN war and we know KFC is American based.
Therefore, it creates a great impact on the performance of KFC. During
the war the sale of sale KFC decrease more then 25%
Current political situation is a big threat for KFC
Diseases like bird flu is the big threat for KFC
Values of KFC
Product
Price
Place
Promotions
Physical Evidence
People
Employee
Customers
7ps Of Services Marketing
Process
Order Collection
- Via Sale Counter Menu Given Noting Oder
- Via Phone
Order Delivery
- Self Service Preparing Food Collecting Charges
- Home Delivery
Thank
You