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Operations Management 181
Operations Management 181
Apple has built a closed ecosystem where it exerts control over nearly every piece of the
supply chain, from design to retail store. Because of its volumeand its occasional
ruthlessnessApple gets big discounts on parts and manufacturing capacity.
3. Process and Capacity Design. Apples human resource management strategies include
support to maximize workforce capacity for product development and design. In
addition, the company works with suppliers to ensure efficient processes and
adequate capacity in this decision area of operations management.
4. Location Strategy. Apple Inc.s location strategy is selective, involving limited
authorization of sellers. However, most Apple Stores are located in urban centers to
maximize foot traffic and brand exposure. At present, the company has more than 450
stores in 16 countries around the world.
5. Layout Design and Strategy. Apples layout design and strategy emphasize customer
expectations. For example, Apple Stores are spacious with minimal dcor to ensure
focus on Apple products.
6. Job Design and Human Resources. This decision area of operations management
requires job design and human resource strategies specific to the trends in Apples HR
needs. Apple has mastered job design and human resource strategies to ensure
continued support for its industry leadership.
10. Supply Chain Management. Apples supply chain is among the most efficient and
streamlined in the world. To address this decision area of operations management, the
company uses automation of processes and regular monitoring of suppliers.