Lazeez Mughlai Restaurant: Advertising Pitch
Lazeez Mughlai Restaurant: Advertising Pitch
Lazeez Mughlai Restaurant: Advertising Pitch
Advertising Pitch
Mumbai
o Mughals Restaurant
o Bade MiyaTulloch Road,
o Ayub‘s
• Bangalore
o Transit food Lounge
o Arsalan Restaurant
SWOT ANALYSIS
Strength
Good quality food
Environment conscious
Distinct and attractive décor
Suitable for informal get together as well
as formal business meetings
Apt locations
Weakness
Little
expensive compared to the
competitors
Not very attractive for youth
Opportunity
Huge Mughlai cuisine market
Over dominance of fast food in the market. People
are bored of similar tasting food
Continue to Grow Business in the whole country
Update website decor to encourage more dine-in
business.
Improve Customer Service Model.
Continue to expand channel opportunities to include
event wagons.
Threats
Popularity of Instant food
Newly launched cuisines
Fast food culture
Segmenting
Demographic
◦Urban
◦SEC A
◦Male and female
◦Age: 25-55
◦Working professionals
Psychographic
◦Gourmet
◦Environment conscious
◦Likes spending quality time
Targeting
Professionals for-
◦ Business lunch/dinner
◦ Family get together
◦ Parties
People intending to spend Quality time
• People looking for a contemporary social
environment with artistically plated menu items
and is willing to pay an extra price for it
Positioning