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Global Manufacturing and

Materials Management

© McGraw Hill Companies, Inc., 2000


Materials Management
Materials Management: the activity that
controls the transmission of physical materials
through the value chain, from procurement
through production and into distribution.
Logistics: the procurement and and physical
transmission of material through the supply chain,
from suppliers to customers.

© McGraw Hill Companies, Inc., 2000


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Manufacturing and Materials Management
- Strategic Objectives -
Lower costs and,
Simultaneously, increase product quality.
Accommodate demands for local
responsiveness.
Respond quickly to shifts in
customer demand.

© McGraw Hill Companies, Inc., 2000


16-2
The Relationship Between Quality and
Costs
Increases
Productivity Lowers
Manufacturing
Costs
Improves Lowers Increases
Performance Rework and Profits
Reliability Scrap Costs

Lowers
Service Costs
Lowers
Warranty and
Rework Costs
Figure 16.1

© McGraw Hill Companies, Inc., 2000


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Total Quality Management
(TQM)
 The leaders: W. Edwards Deming, Joseph
Juran, and A.V. Feigenbaum

“We have learned to live in a world of mistakes and


defective products as if they were necessary to life.
It is time to adopt a new philosophy in America.” W.
Edwards Deming

© McGraw Hill Companies, Inc., 2000


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Where to Manufacture
Country factors.
Technological factors:
Fixed costs.
Minimum efficient scale.
Flexible manufacturing (Lean Production).
• Reduce setup times.
• Increase machine utilization. Mass customization
• Improve quality control
Flexible machine cells.
© McGraw Hill Companies, Inc., 2000
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A Typical Unit Cost Curve

Minimum
Efficient Scale Figure 16.2

Volume

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Manufacturing Location
 Fixed costs are substantial
 Minimum efficient scale is high Single or few
 Flexible manufacturing technologies locations.
available

 Fixed costs are low Major market


 Minimum efficient scale is low locations if it better
 Flexible manufacturing technologies meets local
unavailable demands.

[ Trade barriers and transportation costs remain major impediments]

© McGraw Hill Companies, Inc., 2000


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Product Factors and Location Strategies

Two product features affect location


decisions:
Value to weight ratio.
Product serves universal needs.
Two strategies for locating manufacturing
facilities:
Concentration.
Decentralization.

© McGraw Hill Companies, Inc., 2000


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Location Strategy and Manufacturing
Favored Manufactured Strategy

Country Factors Concentrated Decentralized

Differences in political economy Substantial Few


Differences in culture Substantial Few
Differences in factor costs Substantial Few
Trade barriers Few Many
Technological Factors
Fixed costs High Low
Minimum efficient scale High Low
Flexible manufacturing technology Available Not Available
Product Factors
Value-to-weight ration High Low
Serves universal needs Yes No
Table 16.1
© McGraw Hill Companies, Inc., 2000
16-9
Enfield Basildon
Belfast Instruments, fuel Radiators, water
Carburetors and and water gauges, pump assembly,
distributors plugs engine components

Treforest Genk
Spark plug Body panels,
insulators road wheels

Leamington Wülfrath
Foundry production Transmission
of engine parts, engine
components components

Dagenham Cologne
Final assembly Die-cast transaxle
casings, gear and
engine components
Bordeaux
Transmissions
Valencia Saarlouis
Final assembly Final assembly

© McGraw Hill Companies, Inc., 2000 Map 16.1 in Text 16-10


Strategic Role of Foreign Factories

Initially, established where labor costs low.


Later, important centers for design and final
assembly.
Upward migration caused by:
Pressure to improve cost structure. Dispersed Centers
Pressure to customize product to of Excellence are
meet customer demand. consistent with a
Transnational
Increasing abundance of advanced
Strategy
factors of production.

© McGraw Hill Companies, Inc., 2000


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Make or Buy
Advantages of Make:
Lower costs.
Facilitating specialized investments.
Proprietary product production technology
protection.
Improved scheduling.
Advantages of Buy:
Strategic flexibility.
Lower costs.
Offsets.
© McGraw Hill Companies, Inc., 2000
16-12
Coordinating a Global
Manufacturing System
Materials management (includes logistics):
Achieve lowest possible cost that meets
customer’s needs.
Power of ‘Just-in-Time’:
Economize on inventory
holding costs.
Drawback: no buffer inventory.
© McGraw Hill Companies, Inc., 2000
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The Role of the Organization
Organizational linkages are more numerous
and complex.
More difficult to control costs.
Functionally separate materials management:
Equal weight with other departments.
Purchasing, production and
distribution are one basic task:
• controlling material flow from
purchase to customer.

© McGraw Hill Companies, Inc., 2000 16-14


Potential Materials Management Linkages
North America Europe Far East

Market A Market B Market C Markets

Figure 16.3

Manufacturing
Plant 1 Plant 2 Plant 3
Locations

Source
Source A Source B Source C
Locations

© McGraw Hill Companies, Inc., 2000


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Traditional Organizational Structure
CEO

Purchasing Manufacturing Marketing Finance

Production
Planning Distribution
Figure 16.4A
and Control

© McGraw Hill Companies, Inc., 2000


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Organization Structure with Materials
Management as Separate Function
Strategic
manager/CEO

Materials
Manufacturing Marketing Finance
management

Production
Purchasing planning Distribution Figure 16.4B
and control

© McGraw Hill Companies, Inc., 2000


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Role of Information Technology
 Track component parts to assembly plant:
Optimize production scheduling.
Accelerate production, when necessary.
Creating linkages between a firm and its
suppliers and shippers.
Communicate without time delay.
Minimizes paperwork.

© McGraw Hill Companies, Inc., 2000


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© McGraw Hill Companies, Inc., 2000
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