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  • The Anti - Drug Squad

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    Sezad Mehar
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    This document outlines a marketing campaign to raise awareness about global warming. It includes: 1) A list of group members working on the campaign. 2) Information about what causes global warming, its effects on the environment, and scientists' views on its impacts. 3) Details of the campaign's marketing strategies, which utilize commercial marketing techniques to change behaviors contributing to global warming. 4) An overview of the campaign's key elements - known as the "8 P's" - which cover the product, place, price, promotion, public, policy, and budget.

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    The Anti- Drug Squad

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    This document outlines a marketing campaign to raise awareness about global warming. It includes: 1) A list of group members working on the campaign. 2) Information about what causes global warming, its effects on the environment, and scientists' views on its impacts. 3) Details of the campaign's marketing strategies, which utilize commercial marketing techniques to change behaviors contributing to global warming. 4) An overview of the campaign's key elements - known as the "8 P's" - which cover the product, place, price, promotion, public, policy, and budget.

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    25 views32 pages

    The Anti - Drug Squad

    Uploaded by

    Sezad Mehar
    This document outlines a marketing campaign to raise awareness about global warming. It includes: 1) A list of group members working on the campaign. 2) Information about what causes global warming, its effects on the environment, and scientists' views on its impacts. 3) Details of the campaign's marketing strategies, which utilize commercial marketing techniques to change behaviors contributing to global warming. 4) An overview of the campaign's key elements - known as the "8 P's" - which cover the product, place, price, promotion, public, policy, and budget.

    Copyright:

    Attribution Non-Commercial (BY-NC)
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    of 32

    The Group Members

    Rateesh Das 01
    Sezad Mehar 13
    Rajeshwarey 24
    STOP
    Global
    Warming
    This time it’s Serious
    What is global warming?
    • Global warming is when the earth heats up
    (the temperature rises).  It happens when
    greenhouse gases (carbon dioxide, water
    vapor, nitrous oxide, and methane) trap
    heat and light from the sun in the earth’s
    atmosphere, which increases the
    temperature.  This hurts many people,
    animals, and plants.  Many cannot take the
    change, so they die.
    What causes global
    warming?  
    • One thing that causes global warming is electrical pollution.
    •  In most cases, fossil fuels are burned to create electricity.
    • Many pollutants (chemicals that pollute the air, water, and land)
    are sent into the air when fossil fuels are burned.
    • Petroleum, one of the sources of energy, is used a lot.  It is used
    for transportation, making electricity, and making many other
    things.  Although this source of energy gives off a lot of pollution
    • When we throw our garbage away, the garbage goes to
    landfills.The garbage is then sometimes burned.  This sends an
    enormous amount of greenhouse gasses into the air and makes
    global warming worse.
    • CO2, collects light and heat (radiant energy), produced by the
    sun, and this makes the earth warmer.
    • Another thing that makes global warming worse is when people
    cut down trees.  Trees and other plants collect carbon dioxide
    (CO2) and changes it to oxygen
    • When you pollute, we send chemicals into the air that destroy
    our atmosphere, so more heat and light cannot escape from the
    earth’s atmosphere.
    What is global warming doing
    to the environment?
    • Global warming is the increase in the average
    temperature of Earth
    • Global warming is affecting many parts of the world
    • Global warming makes the sea rise
    • The water covers the plants and causes some of them to
    die.
    • people lose two sources of food, plant food and animal
    food.
    • This would be called a break in the food chain
    •  In forests, some plants and trees leaves can be so dry
    that they catch on fire. 
    • Global warming is also causing many more fires that
    wipe out whole forests.
    Statistics
    scientists views on global
    warming…

    • “If this keep on going like


    this…. 2030 may not be a good
    year to live on earth”
    • “Not only earth ,Human being
    future is in danger”
    • “The Element ice may not exist”
    Our campaign

    This time
    it’s
    Serious
    Marketing strategies
    • Practice of Utilizing the Philosophy, Tools,
    and Practices of Commercial Marketing for
    Fight against global warming.
    • To change the behavior of the target
    audience.
    • Accept a New Behavior
    - Reject a Potential Behavior
    - Modify a Current Behavior
    - Abandon an Old Behavior
    PRINTS ADS
    8 P’s of
    GLOBAL
    WARMING
    PRODUCT

    Stop GLOBAL WARMING


    Campaign (Intangible)
    Stop GLOBAL WARMING
    Merchandizing (Tangible)
    MI NG
    R
    L WA
    A
    L OB
    O PG
    ST

    STOP GLOBAL WARMING


    Place
    • Colleges, Railway stations,
    Malls, Internal hubs, Bus
    depots, Theatres, Pubs…..
    { Physically existing }
    • Internet, Radio, television,
    Calls , SMS. {Physically non
    existing }
    Price
    Price

    • Emotinal price …
    • What all yhe people
    have to sacrifice …
    emotionaly
    • Posters and banners would be put up at
    Promotion various colleges, malls, internal
    hubs..etc
    • Seminars at various places would be
    carried out all across the nation
    • Website Support.
    • 24x7 call center{for inform}
    • Pre-recorder message call
    • Promo SMS
    • Wall painting
    • Events
    • Radio promotion
    • Direct mailer’s
    • Newspaper promotion
    Public
    • Anyone who cares for someone or for
    himself.
    • Any one who cares about plants ,
    animals ,environment..
    • Anyone who cares about his or her
    future
    • Age no bar as we want to spread strong
    and crucial awareness across the masses.
    Policy
    • Make EARTH a better place
    to live in
    • Fight against global
    warming
    • Inform people
    • Appealing to the
    government
    Purse strings (budget) - For 2 months
    News paper AD’s -
    3,500,00,00
    Magazine AD’s -
    1,500,00,00
    TVC AD’s - 5,000,00,00
    Radio AD’s – 1,500,00,00
    Internet AD,s –
    1,500,00,00
    Pursting

    • Spncer and how+ much amout

    Or amnt having sponcer by some NGOs


    UNIQNESS OF THE STATERGIE

    • Appealing government to make some


    important measures towards GLOBAL
    WARMING.
    • Website Support.
    • 24x7 call center{for inform}
    • Pre-recorder message call
    • Promo SMS
    • Using the all means of Mass
    Communication (Television, Print, Radio,
    Internet, Calls and SMS)
    THANK YOU
    &
    THIS TIME IT IS
    SERIOUS.

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