Unit 4 - Management & Operations - LO4
Unit 4 - Management & Operations - LO4
1. Human resources,
2. Business development
3. Public relations
4. A separate unit reporting to the CEO or
the board of directors.
Engagement plan
An engagement plan can assist in reaching a
desired audience. A corporate social
responsibility individual or team plans
the goals and objectives of the organization.
As with any corporate activity, a defined
budget demonstrates commitment and scales
the program's relative importance.
CSR Leadership, is about five things:
1. Setting and communicating a vision that takes
into account and balances the short-term, the
bigger picture, and the long view
2. Making tough decisions in the short-term to
protect and nourish the long-term
3. Motivating and inspiring the troops to do the
above.
4. Treating all stakeholders well (including
employees)
5. Creating an ethical culture to do the right thing
Every organization has a set of values,
whether or not they are written down.
The values guide the perspective of the
organization as well as its actions.
Writing down a set of commonly-held values
can help an organization define its culture
and beliefs. When members of the
organization subscribe to a common set of
values, the organization appears united when
it deals with various issues.
they play an important role in determining
how the organization confronts problems and
issues.
Values may come from the common purpose
for which the organization works, the
organization’s leadership or from other
sources.
Guide
Value statements list the principles and ethics
to which an organization adheres.
They form an ethical foundation for the
organization. These principles and ethics
then guide the behavior of organization
members.
They assist organizations in determining
what is right and wrong. Members then act in
certain ways, using the values as a guide.
Community
Value statements also serve as a reference
point for community members outside the
organization.
. They provide basic information about how
the organization operates and about its
perspectives on ethical problems
1. Communication of values is important both
internally and externally.
2. Talk about your organization’s values in
meetings and writings.
3. Publicly acknowledge those who have lived
out the organization’s values.
4. Give new members of the organizations
copies of the organization’s values, and post
them prominently.
5. Allow members and outsiders to update the
organization’s values on a regular basis.
A Stakeholder is any individual or group that has
an interest in a decision or proposed action.