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    Relocation diffusion occurs when people move to a new area and take their culture with them, such as language or traditions. An example is crops spreading as people migrate. Hierarchical diffusion is the spread of ideas from influential individuals to others, like fashion trends adopted from celebrities. Stimulus diffusion happens when a general idea stimulates adaptations, like domesticated reindeer spreading after exposure to cattle. Contagious diffusion uniformly spreads new ideas like wildfires, without regard to social status, as seen with the spread of online videos.

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    Relocation diffusion occurs when people move to a new area and take their culture with them, such as language or traditions. An example is crops spreading as people migrate. Hierarchical diffusion is the spread of ideas from influential individuals to others, like fashion trends adopted from celebrities. Stimulus diffusion happens when a general idea stimulates adaptations, like domesticated reindeer spreading after exposure to cattle. Contagious diffusion uniformly spreads new ideas like wildfires, without regard to social status, as seen with the spread of online videos.

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    700 views20 pages

    Cultural Diffusion

    Uploaded by

    ngan ping ping
    Relocation diffusion occurs when people move to a new area and take their culture with them, such as language or traditions. An example is crops spreading as people migrate. Hierarchical diffusion is the spread of ideas from influential individuals to others, like fashion trends adopted from celebrities. Stimulus diffusion happens when a general idea stimulates adaptations, like domesticated reindeer spreading after exposure to cattle. Contagious diffusion uniformly spreads new ideas like wildfires, without regard to social status, as seen with the spread of online videos.

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    Cultural Diffusion

    The process by which an element of culture (or an idea


    or innovation) is transmitted from one individual or
    group to another.
    - How culture spreads
    What Types of Culture Spread?
     Popular Culture (Pop Culture)

     Folk Culture
    POP CULTURE
    FOLK CULTURE
    How does Culture Spread?
     People move to a new area and  Information about an
    take their culture with them – innovation may spread through
    examples include- crops, a society – examples include -
    language, traditions, building iPhones, new music styles,
    styles religious ideas, trends…often
    mass media is involved —
    Known as Known as
    Relocation Diffusion Expansion Diffusion
    Relocation Diffusion
    3 Types of Expansion Diffusion
     Contagious Diffusion
     Hierarchical Diffusion
     Stimulus Diffusion
    Contagious Diffusion

     Diffusion that spreads like a disease – but not necessarily


    applying only to diseases!
     Uniformly affects all individuals and areas outward from the
    source region
     Doesn’t really matter who you are or what you do to be
    exposed to the idea
    Contagious Diffusion
     Examples – influenza, viral on
    the internet, agriculture (like
    hybrid seeds), Buddhism (but not
    all religions), breaking news
    Hierarchical Diffusion
     The spread of an idea from persons or “nodes” of authority or
    power to other persons or places
     Often spreads from big city to big city – may or may not
    stick in the little towns in between
     Could spread from celebrities/powerful people as trend
    setters
    Hierarchical Diffusion
     Examples- Birkenstocks,
    Christianity, styles of
    clothing, hip-hop music
    Stimulus Diffusion
     A general idea spreads and stimulates
    imitations/adaptations/improvements
     Examples – creation of a unique Cherokee written language,
    Beta vs. VHS, Macs, Siberians domesticated reindeers (after
    seeing domesticated cattle)
    What type of Diffusion?
     https://www.ted.com/talks/cynthia_schneider_the_surpris
    ing_spread_of_idol_tv
     More about Hissa Hilal:
    http://www.youtube.com/watch?v=DbtRDB4RX5E
     http://www.youtube.com/watch?v=mR8_Pgts5Wg
    Cultural Hearths
    •An area where cultural traits develop and from which the cultural
    traits diffuse.
    • Examples?
    •Religions….
    •Foods…
    •Music & Entertainment

    •Where is the culture hearth of BBQ?


    How fast does culture spread?
     Types of Diffusion are not speed specific – no type of diffusion is
    particularly fast or slow
     Diffusion of innovations
     3% - innovators
     13% early adopters
    68% majority
     16% laggards
     What concept from the class does this relate to?
     Rap music first appeared in New York in the 1970’s. Later, it
    spread to large cities with vibrant African-American populations
    – such as Los Angeles, Oakland, Chicago, and Detroit – without
    being absorbed by the smaller cities and rural areas in between.
    This type of spatial diffusion is called

    a. relocation diffusion
    b. hierarchical diffusion
    c. contagious diffusion
    d. stimulus diffusion
    The center and place of origin of a cultural tradition is called a
    a. culture center
    b. cultural complex
    c. cultural trait
    d. culture hearth
    Spanish-language concentration in Little Havana in Miami is an
    example of what type of diffusion?

    a.relocation diffusion
    b. expansion diffusion
    c.stimulus diffusion
    d. hierarchical diffusion
    The spread of AIDS is an example of what type of diffusion?

    a.relocation diffusion
    b. expansion diffusion
    c.stimulus diffusion
    d. hierarchical diffusion
    • Define and Give an example of
    – Relocation Diffusion
    – Hierarchical Diffusion
    – Stimulus Diffusion
    – Contagious Diffusion (diseases not allowed)

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