Adidas World Cup 2006 Campaign
Adidas World Cup 2006 Campaign
Adidas World Cup 2006 Campaign
Syndicate
Ryan Koesuma
Wahyu Kumoro
La Ode M Arief Akbar
Brand Value
Overview
(Source: http://www.businessweek.com/magazine/content/06_14/b3978079.htm)
Mobile Marketing
Challenge:
Leverage the Adidas/FIFA sponsorship and connect with young
football fans during a time of high media saturation and intense
football fever
Solution:
Adidas WORLD CUP football mobile portal' in UK, Germany,
Italy, Spain, France, USA, China and Chile
Target Audience
• The Adidas World Cup 2006 mobile portal had the power to
recruit, involve and engage both the core (12-24 years old)
football fan and broad target groups (all sport fans) through
our additional content offerings such as competitors and
editorial features from other Adidas Partners such as MTV.
Brief:
To communicate the idea of team and adidas’ brand attitude
“Impossible is Nothing” in an inspirational way
Agency:
180 Amsterdam (180\TBWA)
Target audience:
Soccer enthusiasts
“The adidas commercial for the FIFA World
Cup is based on our own childhood memory… Medium:
After watching a football game, we used to global and local versions for TV, cinema, print, outdoor, point-
run outside, recreate our own teams and re- of-sale, public relations and on-line
play the match we had just seen. We tried to
make every little kid’s dream come alive –
getting to pick your own team and being able
to choose from the world’s biggest football
stars!”
Sponsorships
Adidas Nike Puma
Angola
Czech Republic
Australia
Ghana
Argentina Brazil
Iran
France Croatia
Italy
Germany Netherlands
Ivory Coast
Japan South Korea
Paraguay
Spain Mexico
Poland
Trinidad & Tobago Portugal
Arabia
United States
Switzerland
Togo and Tunisia
Product Launches
+F50 Tunit
+Predator Absolute
Buzz