Rural Marketing Mix
Rural Marketing Mix
MARKETING
MIX
MARKETING MIX
P’s Variable
Product Features, Packaging, Quality and Range.
MIX DESCRIPTION
PRODUCT STRATEGIES
MIX DESCRIPTION
PRICE Following their income level, spending
priorities in order of their needs, little extra
for better quality but preferably towards
lesser price, prices of the substitutes.
RURAL MARKETING MIX STRATEGIES
PRICING STRATEGIES
MIX DESCRIPTION
PLACE Role of retailers, reach of distribution
channels.
RURAL MARKETING MIX STRATEGIES
PLACE STRATEGIES
MIX DESCRIPTION
PROMOTION MEDIA VEHICLES
TV, RADIO, PRINT, CINEMA, WALL/HOARDINGS,
BUS STAND/BUS PANNEL, HAATS, JEEP BASED,
SHOP FRONT, VAN BASED, MELAS, EXHIBITIONS,
LEAFLETS, POSTERS, Etc.
RURAL MARKETING MIX STRATEGIES
PROMOTION STRATEGIES
I) PASSION
To earn goodwill for the company – attracting,
converting and retaining the rural consumers.
To educate the consumer.
To give 100% to the rural marketing effort.
II) PACE
Speedily catch the market in all possible ways.
III) POSITIONING
IV) PEOPLE
A’s of Rural Marketing Mix
Affordability
Availability
Awareness
Acceptability