Professional Documents
Culture Documents
POM Group 05
POM Group 05
Group No. :- 05
Group Members:
CASE Adarsh Kumar Mishra (110005)
Avinash (110013)
SOLUTION Kalyani (110021)
McDonald’s Corporation Mona Ranjan (110029)
Prayag Pushkaram (110037)
Rohit Kumar (110045)
Siddhant Ranjan (110053)
1. What attracts you to McDonald’s? Explain McDonalds Value
proposition. How does McDonald’s operating system deliver the value
proposition? Which characteristics of McDonalds production system have
been most important in building its record of success and growth in the
industry?
What attracts you to McDonald’s?
Quick Service
Value for money Products
Wide Variety
Customization
McDonald’s value proposition would include
Convenient locations
Improving equipment's
Comfortable seating and in-store facilities
Fast and efficient service
Consistent quality menu items
Good value offering and pricing
A broad range of food choices – suitable for a variety of ages
Monitoring and training franchise &its worker and employees.
How does McDonald’s operating system deliver the value
proposition ?
Lasting impact
• Since this effort, EDF has launched many partnerships with market
leaders, blazing a path for non-profits partnering with companies. In
2005, they secured a commitment from retail giant Walmart to reduce
the environmental footprint of the company's operations and the
products it sells.
8. Explain the activities of the waste reduction task force for
reduction of solid waste. Can the lesson learnt in the recent
collaboration with EDF help McDonald’s as it sought solutions to
continuing competitive advantage?
• On August 1, 1990, McDonald's and Environmental Defense Fund joined
forces in a groundbreaking partnership to find ways to reduce McDonald's
solid waste. The project team examined McDonald's materials use and solid
waste issues in its U.S. operations, including restaurants, distribution centers
and suppliers.
• The goals of the partnership focused on the following:
• Reduction: Using less material
• Reuse: Introducing re-usables throughout the supply chain
• Recycling: Return materials to productive use
• Composting: Recycling organic materials when possible
Cont...
• As a result of the partnership, in April 1991 McDonald’s announced that it
had made many changes to their packaging and waste management
systems, including:
• Switched from polystyrene foam "clamshells" to paper-based wraps for its
sandwich packaging, providing a 70-90% reduction in sandwich packaging
volume, reducing landfill space consumed, energy used and pollutant
releases over the lifecycle of the package
• Converted to unbleached paper carry-out bags, coffee filters and Big Mac
wraps
• Reduced paper use by 21% in napkins, and incorporated 30%
postconsumer recycled content
• Asked suppliers to incorporate 35% postconsumer recycled content into all
corrugated shipping boxes
THANK
YOU