Scribd Logo
Upload

Welcome to Scribd!

  • Case 10: Developing and Maintaining The Aljazeera Websites

    Uploaded by

    Sophie Hassall
    31 views11 pages
    Al Jazeera was established in 1996 as an Arabic news satellite service funded by Qatar. It followed a Western journalism model and became very popular in the Arab world and beyond. In the early 2000s, Al Jazeera created Arabic websites to provide news stories, photos and briefly attempted streaming video to expand its Arabic readership worldwide. After some failed attempts, the English language version of the website successfully launched in 2003. The objectives of the websites were to provide alternative news to censored media, expand access to Al Jazeera content, grow its advertiser base, and supplement its television network with a global online audience.

    Original Description:

    Original Title

    Public Relations 340

    Copyright

    © Attribution Non-Commercial (BY-NC)

    Available Formats

    PPT, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Al Jazeera was established in 1996 as an Arabic news satellite service funded by Qatar. It followed a Western journalism model and became very popular in the Arab world and beyond. In the early 2000s, Al Jazeera created Arabic websites to provide news stories, photos and briefly attempted streaming video to expand its Arabic readership worldwide. After some failed attempts, the English language version of the website successfully launched in 2003. The objectives of the websites were to provide alternative news to censored media, expand access to Al Jazeera content, grow its advertiser base, and supplement its television network with a global online audience.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as ppt, pdf, or txt
    31 views11 pages

    Case 10: Developing and Maintaining The Aljazeera Websites

    Uploaded by

    Sophie Hassall
    Al Jazeera was established in 1996 as an Arabic news satellite service funded by Qatar. It followed a Western journalism model and became very popular in the Arab world and beyond. In the early 2000s, Al Jazeera created Arabic websites to provide news stories, photos and briefly attempted streaming video to expand its Arabic readership worldwide. After some failed attempts, the English language version of the website successfully launched in 2003. The objectives of the websites were to provide alternative news to censored media, expand access to Al Jazeera content, grow its advertiser base, and supplement its television network with a global online audience.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as ppt, pdf, or txt
    of 11

    Case 10:

    Developing and Maintaining the Aljazeera


    websites
    Background
    Established in 1996

    Aljazeera’s Arabic satellites news service

    Fully funded by the Qatar Government

    Follows Western journalism models

     covered stories of interest to Arab viewers

     faster paced video programming style


    Background cont.
     Results in becoming one most popular channels in
    Arab and worldwide.
     5 years later: Aljazeera created Arabic websites (
    www.aljazeera.net)
     Effectively increased Arabic reader through internet
    access worldwide.
    Stories and photos.
    Background cont.
    The websites tried to provide free streaming video of
    TV channels
    Briefly abandoned the attempt
    Then they changed to a subscription video streaming
    service.
    Several attempts been aborted too, includes:
     English Version of the website
    Background cont.
    Failed because some of these attempts was sabotaged
    by hackers.
    Finally, in the autumn of 2003, the English version of
    the website was a success. (
    http://english.aljazeera.net)
    Objective
    Organizational Goal
     to provide the Arab world with an informative
    alternative to censored state-run media and also the
    news as provided by dominant Western global players
    such as CNN and BBC.
    Objective cont.
    To provide Arabic audiences worldwide greater access
    to news content developed by and for the network.
    Expand the advertisers base- the English version;
    especially.
    Objective cont.
    Public Relations Objective.
    The primary objective:
    To provide Aljazeera’s particular “take” on the news to a
    larger global audiences as a supplement to the satellite
    television news network.
    Objective cont.
    Secondary objective:
    To provide companion website to the TV network that
    would both enhance audience experiences and drive
    traffic to the stations.
    Make a live video stream of Aljazeera’s television
    programming freely available via internet.
    Develop a new medium in which o expand their
    advertising revenue opportunities.
    Branch out into English content to further expand their
    audience based beyond Arabic speaking people.
    Strategies
    Aljazeera partnered with iHorizons.
    Advertising on the website is separate from that on
    the news service and is handled by the e-marketing
    department.
    Advertising packages which include banner ads,
    sponsorship banners, and newsletters ads.
    Strategies cont.
    Other services :
    Syndication of Aljazeera’s content
    Aljazeera’s short messages services (SMS)
    Aljazeera’s news via phone
    Streaming video
    Interactive financial services
    A tourism page

    You might also like