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  • Milaap: The Body of Milaap

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    Rohan
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    The document proposes organizing weekend fairs or carnivals in residential welfare associations (RWAs) in Mira Bhayander to provide local residents with entertainment and shopping opportunities. It would offer various activities and allow brands to engage with consumers. All participating brands would share equal branding and space allocation. The event would include performances, games, shopping stalls and more. It is estimated to cost around Rs. 50,000 per brand to participate in each RWA event. The goal is to benefit consumers, brands, and the local community.

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    Mira

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    The document proposes organizing weekend fairs or carnivals in residential welfare associations (RWAs) in Mira Bhayander to provide local residents with entertainment and shopping opportunities. It would offer various activities and allow brands to engage with consumers. All participating brands would share equal branding and space allocation. The event would include performances, games, shopping stalls and more. It is estimated to cost around Rs. 50,000 per brand to participate in each RWA event. The goal is to benefit consumers, brands, and the local community.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    53 views30 pages

    Milaap: The Body of Milaap

    Uploaded by

    Rohan
    The document proposes organizing weekend fairs or carnivals in residential welfare associations (RWAs) in Mira Bhayander to provide local residents with entertainment and shopping opportunities. It would offer various activities and allow brands to engage with consumers. All participating brands would share equal branding and space allocation. The event would include performances, games, shopping stalls and more. It is estimated to cost around Rs. 50,000 per brand to participate in each RWA event. The goal is to benefit consumers, brands, and the local community.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    of 30

    Milaap

    The Body
    Of Milaap
    RWA ACTIVITY
    CONCEPT: WEEKEND FAIR
    CONSUMER PROPOSITION

    To create a “Weekend Carnival Platform” during weekends in


    SEC A & B RWA’s in Mira Bhayander.

    This event based platform will be packaged as an activity that


    will offer consumers entertainment and a shopping
    environment conveniently in their society organized by the
    BMC for the benefit of residents in Mira-Bhaynder.
    EVERBODY WINS

    CONSUMERS BRANDS / ORGANISATION

     CONVENIENCE:  STRONG CONSUMER CONNECT:


    On weekends they will get all offers at their Such activities enable better consumer
    doorstep as opposed to travelling to engagement & bring the brand closer to the
    Malls/shopping area’s which can be really consumer. It also creates a strong emotional
    tiring connect.
     COMPLIMENT ON-GOING ATL CAMPAIGNS
     ENTERTAINMENT: Today RWA activations are strong legs of BTL
    The platform will create immense Domain and strongly compliment the on-
    entertainment opportunities for the entire going ATL campaings.
    family-Kids , Womens , Men across all age  LOW COST PER CONSUMER:
    groups. RWA activations are very effective activations
    concepts and have the lowest cost per contact
     EXCLUSIVE OFFERS/DEALS: as compared to Malls etc.
    Consumer’s will avail attractive offers that will  HIGH RECALL VALUE:
    be as good or even better than the offers Compare to Advertisements, such activities
    available in the marketplace. have high recall value as during such events
    Brands directly interact with consumers in
    person.
     SALES OPPORTUNITIES:
    Such events will create immense sales
    opprtunities for brands and increase footfalls
    to their respective stores along with high brand
    recall for BMC
    COSTING (BROADLY)

    A well drafted & orchestrated RWA activity comprising of :


    1. Stage & seating to resemble an event ( Backed by an event flow).
    2. Exhibition set-up for companies to engage & sell.

    • Permissions.
    • Manpower.
    • Technical support.
    • Set-Up for pre event & event.
    • Transportation.
    • Misc.

    • Costing part is being worked out. It will be around 40 - 45K per RWA per brand.
    Pl.Note.: Artwork for reference
    BRANDING PHILOSOPHY
    The guiding philosophy behind the Weekend Carnival is that all participating brands will share
    the same set of obligations & privileges.

    PRIVILEGES & OBLIGATIONS

    1. There is no Principal sponsor & there are no associate sponsors. All brands in unity form the
    basis of Weekend Carnival . All brands will enjoy equal rights under the umbrella Weekend
    Carnival oragnised by the BMC for the residents of Mira-Bhaynder
    2. All brands will get equal branding space in all the retail elements. Space will be calculated
    as area of the brand logo unit (Of each participating Brand).
    3. All brands will get more or less equal display area in the premises. This space will be a
    function of the total space offered by the RWA for the event.
    4. Individual brands cannot communicate singularly in the RWA premises. Branding will be
    communicated through the agreed retail & branding elements as detailed in the subsequent
    slides.
    5. Individual brands can choose to have additional retail elements in their display area only.
    6. However, individual brands can additionally tie up with RWA authorities for other
    permanent branding spaces available in the society as per the society payment terms
    e.g RWA glow sign board , park branding.
    Pl.Note.: Artwork for reference
    EVENT KIT

    POSTER GATES
    (Placed on Society Boards) (Installed at the Main Entrance of the society)
    EVENT KIT
    BACK FRONT

    DOOR KNOBS STANDEE


    (Placed on Apartment Doors) (Installed at various footfall areas)
    EVENT KIT

    BANNERS

    STAGE BACK-DROP
    • Every partnering brand will have a stall space ( All stalls can be of different shape).
    •The No of stall will be equal to the no of partnering brands.
    • The whole set-up will have a stage which will be the center-stage of the entire event.
    The stage will be approximately ( 10ft & 15ft) with a stage back drop to match
    •The stall can be a low cost option that enables free flow of movement & is easy
    to set-up and transport.
    •Every partnering brand will have to create their own stall design.
    • The agency managing the event will be responsible for the stall & stage set-
    up for every RWA.
    Dance & Singing Different kinds of gaming
    Competition for Kids zones & Bicycle race will be
    for 2 hrs & the winner arranged for Kids.
    will be felicitated. For men Golf championship.

    • Mehndi Art
    •Pedicure
    •Nail Art
    •Lakkh Chuddi

    Magic Show for


    the entire family.

    Housie
    Family engagement for
    the residents of the
    respective society.
    An activity which is held
    immediately before the
    PRE main event to create a
    EVENT buzz in the respective
    area.

    EVENT
    DAY

    PRE EVENT DETAILS

    7.00
    A.M Door Hangouts will be placed in every flat of the chosen society.

    8.00A.M Supervisor would visit the society & inform the secretary about the installation of the pre
    event properties.

    8-9.00 Invitation & Posters will be displayed in the society’s prominent areas.

    11.00 Entrance Arch gates, standees & all the visibility elements will be installed to create a pre
    AM hype.

    9.00 PM All the basic materials required for the event will be conveyed to the society .
    7-11.00
    AM Installation of the kit/ stall for participating brands.

    1.30-
    Final briefing to the emcee , promoters & team . Final testing of the entire set up (Sound, Lights
    2.30 etc.)

    3.00 PM
    The event begins, emcee starts with the announcement about the “Weekend Carnival”.

    3-4.00
    PM Bicycle race for kids, promoters start interacting with their TG.

    4-5.00 Salsa training , Pedicure for women, Golf championship for men begins.
    PM

    5 -6.00
    PM Nail Art, Lakakh Chuddiya, Mehndi Art for women.

    6-7.00
    PM Tam Bola for the entire family in the mean time emcee keeps on announcing about the new
    offers by various brands.
    7- 8.00 Promoters in the respective stall keeps on engaging with their core TG & educating them about
    PM the new launches, offers

    8.00 - Hit the dance floor – DJ


    9.00PM
    On Stage – 3.10 pm. Greet everyone by saying “Good Afternoon everyone”
    It is our pleasure to Welcome you all at “The Weekend Carnival bought to yoyu by
    your own BMC”
    Request you all to come down to the lawn area and be a part of the Carnival and
    also avail discount coupons and win some goodies by taking part in the games
    organized by us, all for your entertainment.
    On Stage - “The Weekend Carnival” is an initiative by the BMC and havell the big
    brands like ……, etc. and have come to your doorstep to give you the golden
    opportunity to get to know their products and services more better and at the
    same time get a chance to win some goodies or coupons.
    On Stage - Announce the agenda of the games/activities with the timing of each
    game/activity.
    15 minutes before the game/activity starts make an announcement that “This
    (Name) game/activity will commence in next 15 minutes, so come and be a part of
    it”
    On stage - Every half an hour i.e.

    Emcee needs to announce the USP given by each client & mention BMC frequently
    Emcee has to roam around in the activity area and try to get people and engage them in the
    activities and also guide them to the stalls
    At 8, a reminder announcement saying only 1 hour left for “The Weekend Carnival” to end.
    So come on people join in. Don’t miss it or else will regret later!!
    At 8.50 pm. I take the opportunity on behalf of all the brands to Thank you all for your
    support without which we wouldn’t have been able to put a step forward. Hope you all
    enjoyed the campaign which was an initiative taken by BMC.
    Have a great life ahead! Thank You So Much!
    Emcee’s core job is to pull the crowd at “The Weekend Carnival” and keep the
    excitement on all through the activity.
    Cost per Brand  Rs. 50,000/- INR
    ( plus 10.3% Service Taxes)

    Deliverables per brand


    1. Octonom Stall space – 3 mtrs. X 3 mtrs (which will include 1 table, 2 chairs,
    2 spot lights and a power point)
    2. 1 standee space beside the stall
    3. Logos on all event communications Like stage backdrop, posters, door knobs,
    etc.
    4. Emcee mentions – 2 announcements per event ( 10 seconds each)
    Milaap
    The Body
    Of Milaap

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