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  • Blended Learning Task 3: PEEST Analysis of ONE Sony Product

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    Antonia Nordic
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    Political factors such as minimum wage increases and tax policy affect Sony's operations and profits. Economic factors like exchange rates impact Sony's international trade and pricing. Technological advances both challenge Sony to remain innovative while also creating opportunities to expand into new markets online. The PEEST analysis is a useful tool for Sony to evaluate these external environmental factors and develop new marketing strategies accordingly.

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    PEEST - BLT3

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    Political factors such as minimum wage increases and tax policy affect Sony's operations and profits. Economic factors like exchange rates impact Sony's international trade and pricing. Technological advances both challenge Sony to remain innovative while also creating opportunities to expand into new markets online. The PEEST analysis is a useful tool for Sony to evaluate these external environmental factors and develop new marketing strategies accordingly.

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    Download as pptx, pdf, or txt
    103 views11 pages

    Blended Learning Task 3: PEEST Analysis of ONE Sony Product

    Uploaded by

    Antonia Nordic
    Political factors such as minimum wage increases and tax policy affect Sony's operations and profits. Economic factors like exchange rates impact Sony's international trade and pricing. Technological advances both challenge Sony to remain innovative while also creating opportunities to expand into new markets online. The PEEST analysis is a useful tool for Sony to evaluate these external environmental factors and develop new marketing strategies accordingly.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    of 11

    Blended Learning Task 3

    • Task: PEEST Analysis of ONE Sony product

    • Areas Assessed:
    – Knowledge about Lecture 3 : Macro-environment
    – Refer to Jobber - Chapter 3
    – Report writing style: using headings
    – Length: roughly 2 pages
    – Evidence of research & link to references
    What does PEEST stand for?
    • P – political
    • E – economic
    • E – environmental
    • S – social
    • T – technological
    minimum wage policy --- hourly
    Minimum rate increases --- increase in
    Wage minimum wage --- Sony will have
    to pay more taxes --- which
    means less profit for Sony, unless
    they increase the prices of items

    Introduction
    Tax, VAT Political to Euro
    Increase in Tax/VAT --- less
    profit on Sony products Makes trading easier ---
    easier for Sony to expand.

    Positive
    barriers on imports to protect
    Protectionism in
    domestic products --- it can affect
    trade
    the imports / export of Sony
    Global Environmental friendly
    warming products --- green thinking
    --- social responsibility

    VOC (Volatile
    Sustainable Organic
    development Environmental
    Compounds)

    Recyclable and disposable


    products

    Life Cycle Analysis


    Economic Credit Crunch/Crisis ---
    Recession consumers buying
    behaviour --- affect the
    sales of Sony products

    Unemployment Economic Interest Rate

    • High unemployment --- cause


    low buying capability of Sony
    The change in interest rates
    products
    will change the interest
    • Low unemployment --- may
    costs for Sony.
    impact on Sony’s recruitment
    of new employees

    Exchange Rate Good for import / export


    of Sony products
    Demographic Aging population --- senior
    Changes citizens --- might be a new
    market target for Sony

    Disparities
    Changing
    lifestyle Social between
    nations

    Telephone / catalogue e.g. third world countries ---


    sales less buying capability --- affect
    the sales of Sony products

    Different tastes
    of style Younger generations --- new
    market / product series
    automation

    Internet Technological Mechanisation

    Sony E-commerce

    Innovation New Sony products


    to be competitive
    Sample Introduction
    PEEST analysis is a useful marketing tool that examines the
    changes in the marketplace caused by political, economic,
    environmental, social and technological factors (missing
    reference). It helps to monitor the external factors of a
    business. Likewise, PEEST can be used as a marketing
    technique towards Sony business. The company is able to
    predict what their future business environment will be
    using political, environmental, technological and social
    factors. Therefore, Sony marketers can develop new
    strategies to help develop the business overall.
    Sony is an international company produces a range of
    electronic products ….
    Sample paragraph
    • Political factors within Sony
    Government policies, legislations, political rules and
    regulations affect business operations (missing
    reference). Similarly, political factors can have a
    direct impact on the way Sony operates. For
    example, introduction to the minimum wage affects
    Sony because the hourly rate increases each year,
    and every time the minimum wage increases Sony
    will have to pay higher taxes, which indicates that
    Sony might earn less profit, unless product prices
    are higher.
    Sample paragraph
    • Economic factors
    Given Sony is an international company, the
    change of exchange rate would affect the price
    of Sony price because the exchange rates can
    be different to whichever country they trade
    with. If the exchange rates in different
    countries have changed, Sony would need to
    work out what prices are their products being
    sold at and whether it would be worth it.
    Hope these slides will be of
    some help to your writing of
    Blended Learning Task 3

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