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Blended Learning Task 3: PEEST Analysis of ONE Sony Product
Blended Learning Task 3: PEEST Analysis of ONE Sony Product
• Areas Assessed:
– Knowledge about Lecture 3 : Macro-environment
– Refer to Jobber - Chapter 3
– Report writing style: using headings
– Length: roughly 2 pages
– Evidence of research & link to references
What does PEEST stand for?
• P – political
• E – economic
• E – environmental
• S – social
• T – technological
minimum wage policy --- hourly
Minimum rate increases --- increase in
Wage minimum wage --- Sony will have
to pay more taxes --- which
means less profit for Sony, unless
they increase the prices of items
Introduction
Tax, VAT Political to Euro
Increase in Tax/VAT --- less
profit on Sony products Makes trading easier ---
easier for Sony to expand.
Positive
barriers on imports to protect
Protectionism in
domestic products --- it can affect
trade
the imports / export of Sony
Global Environmental friendly
warming products --- green thinking
--- social responsibility
VOC (Volatile
Sustainable Organic
development Environmental
Compounds)
Disparities
Changing
lifestyle Social between
nations
Different tastes
of style Younger generations --- new
market / product series
automation
Sony E-commerce