Professional Documents
Culture Documents
MOSP Group 1: Abhinav Aggarwal Abhinav Mondal Dhruv Gupta Hareesh R Nair Himani Gupta Saumya Gupta
MOSP Group 1: Abhinav Aggarwal Abhinav Mondal Dhruv Gupta Hareesh R Nair Himani Gupta Saumya Gupta
Abhinav Aggarwal Abhinav Mondal Dhruv Gupta Hareesh R Nair Himani Gupta Saumya Gupta
Competitors
Direct - Diageo, Beam Sundry,
Bacardi, Radico Khaitan
Indirect – Non Alcoholic
Beverages
Customers Collaborators
Channel partners & end Distilleries, Distributors,
consumers Wholesalers, Retailers
Company Context
PRI is the second largest alco-bev
IMFL products growing by volume
company in the country
BIO products CAGR improving
13% market share in India after
Wine segment huge potential
Diageo
Business Structure
PRODUCT
Whiskey
CORPORATE
Scotch
Pernod Ricard
Vodka
India Pvt. Ltd.
Wine
MISSION
“Let’s live together, better”
VISION
“Make a new friend every day”
Allocation of budgets
based on GE-McKinsey
Matrix has been done
proportionally:
O T
1. Increase in imports of 1. Increasing competition
Scotch Whiskey from other premium
2. Reduction in Import brands
Tariffs 2. Govt. Policies and
3. Fastest Growing Market Regulations
4. Increase in number of 3. Increasing Condemnation
Pubs of alcohol consumption
3.05 3.07
Scotch Vodka
Only Threat from Substitutes and Entry and Exit Barriers have a Detail Score of
Rivalry among Competitors have a less than 3. The suppliers of Scotch are limited
Detail Score of less than 3 signifying in the world and the expertise required Scotch
them as areas of considerable threat. Market is very niche so there is high entry and
exit barriers.
Recommendations
MARKET PENETRATION
Manned promotional activities for longer period
of times at outlets exclusive for lower priced
brands
PRODUCT DEVELOPMENT
Introduction of BEER, as the beer market is
growing at a high rate