Global E-Business and Collaboration
Global E-Business and Collaboration
Fulfilling a customer order involves a complex set of steps that requires the
close coordination of the sales, accounting, and manufacturing functions.
Business Processes and
Information Systems
Information technology enhances business
processes by:
Increasing efficiency of existing processes
Automating steps that were manual
Enabling entirely new processes
Change flow of information
Replace sequential steps with parallel steps
Eliminate delays in decision making
Support new business models
KEY SYSTEM APPLICATIONS IN THE ORGANIZATION
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Types of Information Systems
(Systems for Managers)
In the system illustrated by this diagram, three TPS supply summarized transaction data to the MIS reporting system at the
end of the time period. Managers gain access to the organizational data through the MIS, which provides them with the
appropriate reports.
Sample MIS Report
This report, showing summarized annual sales data, was produced by the MIS in Figure 2-3.
Types of Information
Systems
Decision Support Systems (DSS) focus on
problem that are unique and rapidly
changing, for which the procedure for
arriving at a solution may not be fully
predefined in advance.
Decision Support Systems (DSS) – give
direct computer support to managers during
the decision making process.
Types of Information
Systems
Decision support systems
Serve middle management
Support nonroutine decision making
Example: What is the impact on production
schedule if December sales doubled?
May use external information as well TPS / MIS
data
Model driven DSS
Voyage-estimating systems
Data driven DSS
Intrawest’s marketing analysis systems
Voyage-Estimating Decision
Support System
This DSS operates on a powerful PC. It is used daily by managers who must develop bids on
shipping contracts.
Types of Information
Systems
Executive support Systems (ESS) address
non-routine decision requiring judgement,
evaluation, and insight because there is no
agreed-on procedure for arriving at a solution.
Executive support Systems (ESS) – provide
critical information from a wide variety of
internal and external sources (MIS, DSS,
and other sources) in easy-to-use displays to
executives and managers and tailored to the
information needs of executives.
Types of Information
Systems
Executive support systems
Support senior management
Address nonroutine decisions
Requiring judgment, evaluation, and insight
Incorporate data about external events (e.g., new
tax laws or competitors) as well as summarized
information from internal MIS and DSS
Example: Digital dashboard with real-time view of
firm’s financial performance: working capital,
accounts receivable, accounts payable, cash flow,
and inventory
INTERRELATIONSHIPS AMONG SYSTEMS
Types of Information
Systems (Functions)
Marketing Systems
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Types of Information
Systems (Functions)
Human resource information systems
(HRIS) aids HR managers perform different
activities related to the human resources of
their organizations.
HRIS uses information technology to perform
various HR process, so as to eliminate the
complexity of performance of those tasks
manually.
HRIS provide information to managers throughout
the firm concerning the firm’s human resources.
INFORMATION SYSTEMS FROM A FUNCTIONAL
PERSPECTIVE
28
Types of Information
Systems (Functions)
31
Types of Information
Systems (User)
Successful
collaboration
requires an
appropriate
organizationa
l structure
and culture,
along with
appropriate
collaboration
technology.
Systems for Collaboration and
Social Business
Social business
Use of social networking platforms, including
Facebook, Twitter, and internal corporate social
tools-to Engage employees, customers, and suppliers
Goal is to deepen interactions and expedite information
sharing
“Conversations”
Requires information transparency
Driving the exchange of information without intervention
from executives or others
Systems for Collaboration and
Social Business
Building a collaborative culture and business
processes
“Command and control” organizations
No value placed on teamwork or lower-level
participation in decisions
Collaborative business culture
Senior managers rely on teams of employees.
Policies, products, designs, processes, and systems
rely on teams.
The managers purpose is to build teams.
Application of Social
Business
Social Business Description
Application
Social Network Connect through personal
and business profile
Crowdsourcing Harness collective
knowledge to generate new
ideas and solution
Shared Workspaces Coordinate project and tasks;
co-create content
Blogs and Wikis Publish and rapidly access
knowledge; discuss opinions
and experience
Application of Social
Business
Social Business Description
Application
Social Commerce Share opinions about purchasing
or purchase on social platforms
File Sharing Upload, share, and comment on
photos, videos, audio, text
documents.
Social Marketing Use social media to interact with
customers; derive customer
insights
Communities Discuss topics in open forums;
share expertise
Crowdsourcing
Crowdsourcing is the process of obtaining needed
services, ideas, or content by soliciting contributions
from a large group of people, and especially from an
online community, rather than from traditional
employees or suppliers.
Wikipedia – perhaps the pioneers of
crowdsourcing. The not-for-profit Wikipedia
Foundation launched its free, web-based,
multilingual and collaborative encyclopedia in
2001. It has over 17m articles written collaboratively
by the community and is the most popular reference
site on the internet.
Crowdsourcing