Chapter 1 Social Psychology
Chapter 1 Social Psychology
INTRODUCING
SOCIAL PSYCHOLOGY
2. Other-Concern
We also desire to connect with and be accepted
by other people more generally.
The Social Situation Creates Powerful
Social Influence
The importance of others shows up in every
aspect of our lives – other people teach us what
we should and shouldn’t do, what we should and
shouldn’t think, and even what we shouldn’t like
and dislike.
2.Behavior
(interactions)
3.Cognition
Social
Cognition:
Thinking
and
Learning
about
people develop a set of
social
knowledge that contains
information
about the self, other
knowledge
representation that
includes
information about
person or group
a knowledge
representation
that includes
primarily our
liking or disliking
of a person,
thing or group
Social
Affect:
Feelings
about
Ourselves
and Others
Affect
refers to the
feelings we
experience as part
of our everyday
refers to the
positve or
negative
feelings that
are in the
background of
our everyday
brief, but
often
intense,
mental and
physiologic
al feeling
Social
Behavior:
Interacti
ng with
Others
Behavior
essential for
survival in any
society
the sharing of goods,
services, emotions and other
social outcomes
Example:
If we are interested in learning how much Sarah likes
Robert, then we need to have a measure of her liking
for him. But how, exactly, should we measure the
broad idea of “liking”?
• In scientific
terms, the
characteristics
that we are
trying to
measure are
known as
conceptual
variables, and
the particular
• method that we
use to measure
a variable of
Self report measures are measures in
which individuals are asked to respond to
questions posed by an interviewer or on a
questionnaire.
Behavioral measures are measures
designed to directly assess what people do.
Social Neuroscience: Measuring Social
Responses in the Brain