Communication Processes, Principles & Ethics: Prepared By: Alexandra Jaballa-Bolusan
Communication Processes, Principles & Ethics: Prepared By: Alexandra Jaballa-Bolusan
PROCESSES, PRINCIPLES
& ETHICS
Prepared by: Alexandra Jaballa-Bolusan
Sabi nga…
“It’s not always what you say but how you say it.”
-- sabi nga
Elements of Communication:
Message – What needs to be communicated
The FIVE C’s in communication:
• Courtesy
• Clarity
• Conciseness
• Concreteness
• Completeness
The FIVE C’s in communication:
Courtesy also known as politeness.
Ways to demonstrate courtesy:
• using polite words and tone to show respect to the receiver of the
message.
• applying tact and diplomacy
• developing the “WE” attitude using positive words instead of negative
• being considerate of the feelings of the receiver
• selecting gender-free terms
• responding promptly to important messages
The FIVE C’s in communication:
Clarity may involve correct word usage,
grammar, pronunciation, sentence
construction and delivery.
Remember:
“Our goal is to communicate and not to impress.”
-- yari ka
The FIVE C’s in communication:
Concreteness. This refers to being
specific.
- providing example when necessary
makes a message more comprehensible.
The FIVE C’s in communication:
Completeness. To avoid ambiguity,
messages should not leave out important
details that a receiver expects to know.
Answer:
What, Who, When, Where, Why and How
Elements of Communication:
Channels
The choice of channel may depend on the availability,
practicality, and its impact on the receiver.
Channels:
• Telephone
• Radio
• Television
• Printed texts (books, newspapers, magazines, journals, posters, etc.)
• Communication technologies (smart phones, tablets, computers)
Elements of Communication:
Receiver
• Must have good listening and comprehension skills