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OPERATION

MANAGEMENT
OF APPLE AND SAMSUNG
OPERATION MANAGEMENT OF APPLE (IOS)

DESIGN OF GOODS
AND SERVICE
DESIGN OF GOODS AND SERVICES

For example, the development


and production of Macs
involve a Senior VP for Mac
Apple's processes in the Hardware Engineering and a
design of its products are VP for Mac Software
Engineering.
handled through a number of
organizational components
and officials. In this decision area of
operations management,
these VPs coordinate with
the company’s Senior VP
for Operations.
QUALITY
MANAGEMENT
QUALITY MANAGEMENT

This decision area of operations management emphasizes quality


standards and controls.

The company is known for high quality standards that permeate different
areas of the business, including product design and development, retail,
marketing, online sales, industrial design, and human resource management.

Apple has a holistic approach in ensuring quality to address this decision


area of operations management.
PROCESS AND
CAPACITY DESIGN
PROCESS AND CAPACITY DESIGN

the company works with suppliers are given directives Apple Inc. strives for
suppliers to ensure efficient for process design, as well as innovation in its
processes and adequate the Apple Supplier Code of facilities to optimize
capacity in this decision area of Conduct to optimize their capacity and process
operations management. human resource efficiency.
management.
LOCATION STRATEGY
LOCATION STRATEGY

Despite this limited


approach to seller
authorization, the
Apple Inc.’s location company is now among
strategy is selective, the most profitable in
the world, and Apple
involving limited
Stores have the highest
authorization of sellers. revenue per square
The company has hundred
of stores in more than 20 foot of retail space in
countries in the world. the United States.
SUPPLY CHAIN
MANAGEMENT
SUPPLY CHAIN MANAGEMENT

 Apple’s supply chain is among the


most efficient and streamlined in the
world. To address this decision area of
operations management, the company
uses automation of processes and
regular monitoring of suppliers. This
monitoring evaluates supplier capacity
and productivity, as well as compliance
with the Apple Supplier Code of Conduct.
The automation aspect serves as the
main strength of the corporation’s
approach to supply chain management.
INVENTORY
MANAGEMENT
INVENTORY MANAGEMENT

Apple Inc. uses different methods of


inventory management, such as the
serialized method for effective tracking
and control of products. The company
also uses the first in, first out (FIFO)
method, which ensures that most old-
model units are sold before new Apple
product models are released to the
market. Apple Store managers also
handle the inventory management of
their respective stores.
SCHEDULING
SCHEDULING

Automation is The main aim of the


used for firm in this decision
area of operations
scheduling management is to
activities in the maximize the
supply chain capacity utilization of
and production facilities, equipment
processes. and human resources.

Apple Inc. applies this On the other hand,


decision area of manual scheduling
operations is used for individual
management through Apple Stores and in
a combination of some aspects of the
automation and company’s offices.
manual processes.
SUPPLY CHAIN
MANAGEMENT
SUPPLY CHAIN MANAGEMENT

 The company uses automation of


processes and regular monitoring of
suppliers. This monitoring evaluates
supplier capacity and productivity, as
well as compliance with the Apple
Supplier Code of Conduct. The
automation aspect serves as the main
strength of the corporation’s
approach to supply chain management.
MAINTENANCE
MAINTENANCE

 The company has


different maintenance
teams for its various
facilities.

 The VP for Human


Resources ensures that
the company’s
personnel are always
at adequate capacity
to maintain high
performance at the
company’s facilities.
OPERATION MANAGEMENT OF SAMSUNG(ANDROID)

QUALITY
QUALITY

 Samsung has standard


optimization functions
They also have
such as automatic
smart scheduler that
neighbor relation,
monitors all cells and
capacity coverage
centralizes radio
optimization and cell
resources
outage compensation.
management.
 They also have unique
This improves the
features including drive
pattern of allocation
test optimization; transmit
in order to maximize
power control and
throughput.
antenna tilt optimization.
SPEED
SPEED

Samsung’s network speed is excellent.

Their operations and analytic tools are designed to monitor, manage


and troubleshoot the network in real or near real-time.

In this way, their operators can load and allocatte resources faster
than any other organization.
DEPENDABILITY
DEPENDABILITY

Their Self-monitoring, Whenever a failure is


analysis and reporting estimated, the SMART
technology which is also technology warns the
known as SMART, helps to operators. Therefore,
detect and report on various they can immediately
reliability indicators. replace the ailing drives
that help to evade any
type of data loss or
unexpected outages.
FLEXIBILITY
FLEXIBILITY

Samsung’s operations are highly flexible because of their


superior supply chain management. Recently, the organization
made changes in their supply chain operations that helped them to
make their operations more flexible than before.

 Samsung is all set to understand their customer behavior


by sending employees to attend MBA programs at the local
universities.
 Samsung is trying to enhance the internal operations using
six-stigma model.
 Samsung has implemented APS system
 Samsung’s most of the components are manufactured in
Korea
COST
COST

Samsung’s advanced operation


management allows the operators to
automate their service operations. As a
result, Samsung does not need a huge
number of skilled human resources that
reduces their overall operational expenses.
It helps them to reduce the need to carry
out time-consuming and costly drive tests.
Therefore, they can perform faster at a
reduced cost.
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