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    DELL Company Presentation

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    Avinash Tiwari
    The document summarizes information about Dell, including: Dell was founded in 1985 by Michael Dell and is headquartered in Round Rock, Texas. It develops PCs and other technology products. Dell ships about 140,000 systems per day and is a preferred provider for large enterprises in the US. Dell uses a direct sales model, customizes products for short delivery, and focuses on the latest technology and online support.

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    DELL Company Presentation

    Uploaded by

    Avinash Tiwari
    181 views12 pages
    The document summarizes information about Dell, including: Dell was founded in 1985 by Michael Dell and is headquartered in Round Rock, Texas. It develops PCs and other technology products. Dell ships about 140,000 systems per day and is a preferred provider for large enterprises in the US. Dell uses a direct sales model, customizes products for short delivery, and focuses on the latest technology and online support.

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    The document summarizes information about Dell, including: Dell was founded in 1985 by Michael Dell and is headquartered in Round Rock, Texas. It develops PCs and other technology products. Dell ships about 140,000 systems per day and is a preferred provider for large enterprises in the US. Dell uses a direct sales model, customizes products for short delivery, and focuses on the latest technology and online support.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    181 views12 pages

    DELL Company Presentation

    Uploaded by

    Avinash Tiwari
    The document summarizes information about Dell, including: Dell was founded in 1985 by Michael Dell and is headquartered in Round Rock, Texas. It develops PCs and other technology products. Dell ships about 140,000 systems per day and is a preferred provider for large enterprises in the US. Dell uses a direct sales model, customizes products for short delivery, and focuses on the latest technology and online support.

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    of 12

    PRESENTED BY

    PETHE SARANG S.
    HARYKRISNAN G.
    HAMID AHMED MOHAMMED
    T VISHWESHWARA PRABHAKAR
    ABHISHEK LAHA
    ABOUT THE COMPANY
     The company was founded by Michael Dell in 1985.
     Headquarter situated at Round Rock, Texas.
     It develops and supports PC’s, servers, data storage
    devices, network switches, computer peripherals and other
    technology related products.
    INTERESTING FACTS
     Preferred desktop and laptop provider of enterprises in
    U.S
     Ships about 140000 systems per day- that’s more than
    one every second.
     The 10 largest US companies run on DELL.
     The top 5 US commercial banks run on DELL.
     DELL is the only computer company offering free
    computer recycling to consumers worldwide.
     14 of the top supercomputers run on DELL.
    DELL APPROACH
     LISTEN

     SOLVE

     IMPACT
    DELL’S BUSINESS MODEL
     Direct sales to customers
     Price for performance
     Customization
     Short delivery time
     Latest technology
     Online service and support
    SALES PROCESS AT DELL
    Global \ regional Demand/ supply
    procurement management Demand management

    Orders
    Continuity of supply
    ___
    ___ Sales

    Build to customer specifications


    Supplier

    SLC Dell Customer

    Supplier I I

    No system ever built without customer order


    System are custom built in app. 8 hours and shipped
    Material pulled and delivered from SLC to factory every 2
    hours
    SCM coordinates information, material and logistics to
    customer support
    Supply constraints continuously comm. To sales and
    managed at POS
    DELL BRAND NAME AND PRODUCT
    RANGES
     Optiplex- Office desktop computer systems.

     Inspiron- Consumer laptops.

     Power Edge- Large corporate servers.

     DELL EMC- Storage area network.


    PRICING STRATEGIES
     Pricing for performance

     Market based pricing

     Sales based pricing


    INDIAN MARKET SHARE
    HP

    15.6

    HCL
    9.8
    52.9
    Other manufacturers,
    Assembled Systems
    9.7 DELL

    ACER

    7.3
    LENOVO
    4.7
    COST REDUCTION MEASURES
     Lower inventory

     Neglecting Middlemen

     Quick delivery

     Technology Adoption in Production

     R&D
    COMPETITORS
    Major Competitors are
     HP

     Lenovo

     IBM

     Acer

     Compaq
    REASON FOR DELL’S SUCCESS
     Internet coupled with direct business model.

     Virtual integration

     Selling points

     Do not just sell products- sell values

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