2nd Semester Is HAHAHA
2nd Semester Is HAHAHA
Market
- Refers to a group of consumer who share similar
needs and backed by power. A market can be
expressed this way.
Market
- Refers to a group of consumer who share similar
needs and backed by power. A market can be
expressed this way.
Examples:
Seasonal Products
Seasonal products, such as coats and winter
gear and swimwear and beach attire, often are
marketed to geographic segments. Winter gear is
promoted for several months leading up to late
fall in the Midwest and northern regions of the
United States where harsh weather is common.
Beach attire is often targeted year-round in
California and much of Florida. In areas with
distinct winter, spring, fall and summer seasons,
swimwear normally is promoted for a few
months, including late spring and the summer
swimming season.
Food Preferences
Certain foods have very specific geographic
interest in the U.S. Grits, for instance, are
common in the South and Southeast regions.
Seafood, while enjoyed elsewhere, is marketed
more heavily along the east and west coasts,
where supply is fresh all year. McDonald's offers
seasonal seafood meals, including lobster and
crab, in select markets like New England. This is
an example of regional segmentation based on
geographic consumer preferences and product
availability. Small chains may find similar
opportunities to achieve supply and demand
advantages in select geographic markets.
B. Demographic Segmentation
- Is another way of dividing market people with
different personal characteristics have different
needs and interests. Personal characteristics
include age, gender, income, family size, and life
cycle.
Examples
Segment by Family
3. Profiling
4. Perceptual Mapping
5. Behavioral Segmentation
6. False
7. True
8. True
9. True
10. True