Case - Data Driven Decision Making
Case - Data Driven Decision Making
Both the Stores are of almost equal size. Both sell wide range of
items like Staples, FMCG, Apparel, Electronic Goods, etc
Store 1 Store 2
Every customer can move around the store and see, touch and
feel all items stocked
Store 1 Store 2
From Loyalty Card usage, the Profiles of the Loyalty Card users
were tabulated for the FY 2015-16
The Customer Profiles have been given by
- Age
- Gender
- Occupation
(Refer to Sheet 3 of MS-Excel file)
Data – Loyalty Card Holders’ Transactions