Piwer Point Presentation
Piwer Point Presentation
of Marketing including
current and future trends.
Marketing:
Its believed that customers always favour hight quality products with
innovative features and high quality performances. Managers focus on
making such products and then improving them over time. Its assumed
that customers admire well made products and managers should not
applaud their success on a product for so long that they forget to improve
its quality.
The Selling concept:
This concept tells us that customers will not buy enough of the
organisation’s products unless they are persuaded to do so. So
organisations should undertake selling and promotion of their products for
marketing success. The business has a tendency rather sell what they have
than to manufacture new products.
The Marketing Concept:
This concept stands on a principle that the company has to beat their
competitors in producing quality goods. Here the consumer is the king. This
concept has four pillars; client needs, target market, profitability and
integrated marketing.
The Societal Marketing Concept:
This marketing trend is where a business sells its products to other companies to resell
then later. The technological revolution is the primary cause of such trends. Another
reason is entrepreneurial resolution. Which is to stay in the market, see other
organisations and then going back to the drawing board and reinventing themselves.
Flexibility, adaptability, speed, innovation, and aggressiveness help the companies to
stay in the game. New wants are explored to ensure that companies are kept at bay.
Societal Marketing:
The firm’s duty is to identify the needs and wants of the target market and then
deliver satisfaction more efficiently with customer’s well being in mind. Its related to
corporate social responsibility because customer’s and the public’s well fare is
essential. Achievement of company’s goals should include quality products which
later brings both short term and long term benefits.
Overview of the different Marketing
Processes:
The firm has to discover hidden customer needs and satisfying them by
following a process. Research is done through situation analysis then a
strategy is laid down then decisions are made by the executive. This idea is
then implemented and controlled.
Situation Analysis:
• Product Development
• Pricing decisions
• Distribution Contracts
• Promotional Campaign Development
Implementation and control;
At this point we assume that marketing plan has been developed and the
product has been launched. The results of efforts have to be monitored
closely after product launching, to fulfil customer’s needs consistently. Any
inconvenience is eliminated and reported. Chronological changes are
done in the new product to make it remain dominant in the market.
Why I chose PIA:
In this task I have chosen PIA. I chose PIA because it is the national
Airline of pakistan and I have had a good experience flying with
PIA. As PIA is a well known Airline so I can get the information
related to PIA easily and can use it in my assignment.
Introduction of PIA:
The duties of the marketing manager of PIA involves working with others in
a team to create ideas for marketing campaigns, various slogans and
logos. This includes commercials on Television and radios, billboards, flight
magazines and home pages on the web. They also have to work on
phone and communicate with clients and advertisers. So they need to
have excellent communication skills. The manager also develops pricing
strategies for the tickets to help the airline get more customers, and he
also works with the company heads or staff to discuss topics such as
budgets, contracts and marketing plans. The manager also communicates
with other air carriers, cargo freight forwarders and other businesses in
order to get and keep the study flow of cargo for the airline.
How Marketing influences and
interrelates with other functional
departments of PIA.