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Munication, Processes, Principles, and Ethics-2
Munication, Processes, Principles, and Ethics-2
COMMUNICATI
ON
Communication
“common “commun
” ico”
to
belongin
confer
g to
with
many
others
It is the mutual exchange of information, ideas and understanding
by any effective means.
Communication is a process by
which people send messages or
exchange thoughts with one another
in a verbal or non-verbal manner.
“Communication is a two-way street.”
“Effective communication
enables you to communicate
even negative or difficult
messages without creating
conflict or destroying
trust.”
“We belong to an
era where
opportunity for
communication is
rampant.”
sender
feedbac
message
k
ELEMENTS OF
COMMUNICATI mediu
receiver
ON m
noise channe
l
context
Communication is
schemata driven
• The theory states that all
knowledge/data is organized into
units. Each unit is a schema. Within
each schema information is stored –
this information can pertain to
anything.
• Schemata are the cornerstones for our
knowledge and decisions, without them
quick thinking wouldn’t be possible.
• Transmitted messages become
understandable or meaningful because
of your background knowledge about
the messages.
Communication is an
interpretative act
• It is active because it
engages speakers and listeners
in action of giving and
receiving information.
• It is powerful and forceful
for it elicits different
meanings or reactions.
Communication is
symbolic
• Symbols, signs or
marks like letters,
words, sentences
graphs, pictures and
other concrete
objects represent or
stand for ideas that
you intend to convey
verbally.
• For non-verbal
communication, you
resort to bodily
actions.
Communication always
results in something
It is impossible for any
person communicating not to
get any response or reaction
at all from his listeners
Communication is
irreversible
D
O LATERAL
U
W
P
N
W
W
A
A
R GRAPEVINE
R
D
D
Read page 9 then answer the
following questions.
1. What are the different forms of communication flow
taking place?
2. What caused the problem in the passage?
3. What should be done now?
4. What principles and characteristics of
communication are present in the passage? Explain
your answer.
5. Create an organizational flow chart to correct the
flow of communication.