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  • Colorful Healthy Food Marketing Plan Presentation

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    AprilJoyBascos
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    We Deliver Healthy Co. is a food delivery service that provides healthy pre-packaged meals. Their goal is to increase customers by 100% in 2020 from 1,000 to 2,000 customers per week. To achieve this, their marketing strategies include targeting 26-45 year old professionals, expanding delivery areas, and creating an online store and mobile app to make ordering more convenient. They will implement these strategies over four quarters, distributing marketing materials both online and offline, partnering with third party delivery companies, and launching digital platforms.

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    We Deliver Healthy Co. is a food delivery service that provides healthy pre-packaged meals. Their goal is to increase customers by 100% in 2020 from 1,000 to 2,000 customers per week. To achieve this, their marketing strategies include targeting 26-45 year old professionals, expanding delivery areas, and creating an online store and mobile app to make ordering more convenient. They will implement these strategies over four quarters, distributing marketing materials both online and offline, partnering with third party delivery companies, and launching digital platforms.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    129 views10 pages

    Colorful Healthy Food Marketing Plan Presentation

    Uploaded by

    AprilJoyBascos
    We Deliver Healthy Co. is a food delivery service that provides healthy pre-packaged meals. Their goal is to increase customers by 100% in 2020 from 1,000 to 2,000 customers per week. To achieve this, their marketing strategies include targeting 26-45 year old professionals, expanding delivery areas, and creating an online store and mobile app to make ordering more convenient. They will implement these strategies over four quarters, distributing marketing materials both online and offline, partnering with third party delivery companies, and launching digital platforms.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    of 10

    2020 MARKETING STRATEGY

    WE DELIVER
    HEALTHY CO.
    WHAT IS WE DELIVER
    HEALTHY CO. ?

    • We Deliver Healthy Co. is a food delivery


    service of healthy packed meals.
    • We deliver breakfast, lunch and dinner
    based on your chosen number of calories.

    WEDELIVERHEALTHY.CO
    THE SITUATION

    1,000 2,000
    We are currently at 1k customers To provide software development
    per week, which is below the initial services and products, which deliver
    goal of 2,000 customers per week. commercial benefits.

    WEDELIVERHEALTHY.CO
    To reach a 100% increase in our
    OUR 2020 GOAL number of customers per week.

    50

    40

    30

    20

    10

    0
    Jan Feb Mar Apr May Jun Jul Aug Sep Oct

    WEDELIVERHEALTHY.CO
    DEMOGRAPHICS OF
    CURRENT CUSTOMERS

    Male and female customers,


    01
    18 - 25 years old

    Mostly employed, only 10% are


    02
    undergrad or unemployed

    Lives or works within the 15-mile


    02
    radius of our Beaufort kitchen

    WEDELIVERHEALTHY.CO
    MARKETING
    STRATEGY #1

    Target customers in the 26 - 45 age


    range to include professionals and
    household decision makers by
    advertising the benefits of healthy and
    calorie-counted meals via offline and
    online means.

    WEDELIVERHEALTHY.CO
    50

    MARKETING 40

    STRATEGY #2
    30

    20

    10

    0
    Jan Feb Mar Apr May
    Widen the reach of our delivery services
    to 150-mile radius
    40
    of Beaufort.

    30
    Another solution is to provide
    convenient and strategic points for 20
    customer pickup.
    10

    0
    Jan Feb Mar Apr May

    WEDELIVERHEALTHY.CO
    MARKETING
    STRATEGY #3

    Make ordering possible online via an Another solution is to provide


    online store and a mobile app convenient and strategic points for
    benefits of healthy. customer pickup.

    WEDELIVERHEALTHY.CO
    Distribute marketing
    Q1
    materials offline & online
    TIMELINE OF
    MARKETING
    ACTIVITIES Tap third party delivery
    Q2
    companies

    Our sales for this start-up period


    are growing from $10,000 per
    Set to live online store
    month at the beginning retainer Q3
    and application
    business from our founding
    partner, with existing clients to
    $110,000 next spring.

    Measurement and
    Q4
    assessment

    WEDELIVERHEALTHY.CO
    MARKETING TEAM

    Natalie Smithson Catherine Williams Bernard Fitzgerald


    Marketing Head Markerting Assistant Creatives

    WEDELIVERHEALTHY.CO

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