Professional Documents
Culture Documents
Eod & Pod
Eod & Pod
design
- Style lines
Pockets
IMPACT OF LINE
• Is it symmetrical or asymmetrical?
vertical slant
Jagged Lines/Zigzag
•change direction abruptly and with sharp points.
•It is a series of connecting diagonal lines.
•It forces the eye to shift abruptly and repeatedly.
•They tend to increase the size of the area covered by them.
•For fun/ not serious events
•Can create a jumpy confused feeling if overused.
Curved Line
• Curved - rounded, circular or
flattened out.
Visual texture is the illusion of the surfaces peaks and valleys, like the tree.
• Most textures have a natural touch but still seem to repeat a motif in some
way.
• Smooth surface
•Reflects more light and, therefore, is a more intense color.
• Rough surface
•Absorbs more light and, therefore, appears darker.
Smooth Texture
• Clinging, soft
textures reveal the
body’s true
silhouette.
Stiff, crisp Texture
• Stiff crisp textures
make the total
shape appear bigger
because they stand
away from the body.
Shiny Texture
• Shiny Textures make the
body look larger because
they reflect light.
• Flow..meander patterning
• Branching
• Spiraling
• Packing and cracking
IMPACT OF PATTERN ON DESIGN
• Pattern create figure
illusion
• Patterns create interest in
a garment
Figure gets
enhanced by the
right placement of
pattern on a figure.
SHAPE
All objects are composed of shapes and all other 'Elements of Design' are
shapes in some way
Examples
•Squares, Circles, Ellipses, Ovals, Rectangles, Triangles
Types of Shapes
• Mechanical Shapes or Geometric Shapes are
the shapes that can be drawn using a ruler or
compass.
Everyone has his or her own shape/form and should consider this
when purchasing apparel
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Shape/Form
The other elements of design can be used to define the contrast between the
negative and positive space found on fabrics in clothing or used in interior
spaces.
• Light colors stand out, which make light areas seem larger than they are,
especially when contrasted with dark areas
The first garment looks the
thinnest because the eye
sees the light half of the
garment, the dark half is less
noticeable
1. Formal (symmetrical) – is
achieved when a design has
equal elements on both sides of a
vertical or horizontal division.
• Tends to be dignified and static
2. Informal (asymmetrical) – has
varying elements and spaces on
both sides of a division and tends
to be casual and creative in a
successful design
Symmetric or Formal
Balance
Asymmetric or Informal Balance
Vertical Balance
• Average human body is visually symmetrical, means the body appears to be
the same on each side of a central line.
• The eye corrects minor discrepancies in size and shape, so when an object
is close to being symmetrical, the eyes sees it as equal on both sides
• Repetition
• Repeats lines, shapes, colors, or
textures
• Gradation
• Increase or decrease of design
elements (also called
progression)
• Radiation
• Created by lines or colors
emerging from a center (petals
on a flower)
Rhythm
• Repeated use of lines or shapes to create a
pattern
• Details that focus on the face are particularly effective because the
face is a focal point of beauty in our culture
• One of the most successful design formulas is the contrast blouse worn
with a jacket
• A spot of bright color, like a red handkerchief worn with a navy suit and
white blouse, further emphasizes the face
People with figure problems should emphasize
the positive parts of their bodies with a bright
color or design accent.
• In design, big and small elements, black and white text, squares and circles,
can all create contrast in design.