Types of Intro or Lead
Types of Intro or Lead
VIJAYTA PANDEY
What is a lead?
A lead is the
beginning
of your story.
Introduction
• In order to write the news that has
been painstakingly/ carefully work of
the report gathered by the reporter
it is important that the reporter
should also learn the craft of writing
the news.
Contd…
• No reader has the time to wait till
the end of the story to get the point.
• News writing is different from any
other form of writing because it is
specific nature of being precise and
accurate
• No extra word, not an imagination, no
extra information
Structure of the news
• Rudyard Kipling described the crux
of news writing in a rhyme:
“I keep six honest serving men
they taught me all I knew,
their name are,
what and why and when
and How and where and Who”
LEADS
• The most notable characteristics of a
news writing formula is lead.
• It is a summary, climax, a gist or a sum
total of the complete news report.
• The main function of the lead is to attract
reader’s attention and lure them into
reading the news report.
• A good lead is the briefest possible
summary of a story in not more than 25-35
words.
FEATURE OF THE LEAD
• All news values must be apparent in
the lead
• It should be understood to the
reader
• Ask yourself what would be the 1st
question of the reader after reading
the headline
• What is most important in the lead
and for whom
A good lead catches the
reader’s attention,
making them want to
read on. It also makes
the writer want to write
more.
Different Types of
Leads
• Summary or Digest lead
• Question lead
• Punch, capsule or Cartridge Lead
• Descriptive Lead
• Parody Lead
• Historical or Literary Allusion Lead
• Staccato Lead
• Suspended Interest Lead
• Circumstantial Lead
• Oddity or Freak lead
• Dialogue Lead
• Narrative Lead
• Bullet Lead
• Contrasting lead
• Blind Lead
• Buried Lead
Writing a Newstory
• The story is divided into three parts
- A headline
- Dateline and Creditline/ first
paragraph
- News report/ detailed or remainder
of the story
Types of LEADS
• SUMMARY OR DIGEST LEAD:
A lead that contains 5W+1 H